Seo 101 - NYC Faith and Tech
Upcoming SlideShare
Loading in...5

Seo 101 - NYC Faith and Tech



My talk from the NYC Faith and Tech Meetup on February 13th, 2012.

My talk from the NYC Faith and Tech Meetup on February 13th, 2012.



Total Views
Views on SlideShare
Embed Views



5 Embeds 1,795 1712 77 3 2 1


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Seo 101 - NYC Faith and Tech Seo 101 - NYC Faith and Tech Presentation Transcript

  • First off, who am I?Name: John Doherty Twitter: @dohertyjfTitle: SEO Consultant G+: Distilled Read my stuff: Website Email:
  • What are we talking about?“Search engine optimization (SEO) is the process ofimproving the visibility of a website or a webpage in search engines via the "natural" or un-paid("organic" or "algorithmic") means.In general, the…higher ranked on the search resultspage, and more frequently a site appears in the searchresults list, the more visitors it will receive from thesearch engines users.”
  • Huh?“SEO is how awesomecontent gets found” –Abraham Lincoln
  • So what is SEO? Image: Source
  • First, what is it NOT?Not some nerd sitting in his momma’s basement in hisunderwear spinning some dark magic (usually)
  • Not thisIt’s not stuffing your pages with keywords (that’s soooo 2005)
  • Also not…It’s not comment spamming (still happens, still sucks)
  • Common Myth
  • Click through rate to your site from Google/Bing does notaffect your rankings.
  • Cool, so what IS it?
  • Your site gets found through acombination of different ways.
  • This is how your content gets foundand ranked by Google/Bing/etc Links to page (21%) Links to site (21%) Use of keywords on the page (15%) Use of keywords on the site (11%) Branding (7%)
  • Great Content created around keywordsRanks for “Linkbait” “Linkbait Guide”
  • Making people aware of that great content
  • Links coming to your siteLinks are the currency of the Interwebs,because they pass authority.
  • What are the mainelements of SEO?
  • Elements of SEOKeyword Research
  • Elements of SEO Image: Source (SEOgadget)Information Architecture
  • Elements of SEOLinkbuilding
  • The SEO Process Image Courtesy of Michael King (@ipullrank)
  • Scared yet?
  • Don’t Be!
  • Let’s talk about minimum viable SEO (the basics of what you need)
  • Your own domain
  • Your own domain ($4-$10/year)
  • Analytics on your site ($free.99)
  • RSS Feed ($free.99)
  • Clean, short URLs Ideal: Also works:
  • Unique Titles and Content and
  • Keyword Research
  • Get Social
  • Best Easy CMS For SEO
  • Plugins You Need and
  • Plugins You Need
  • Plugins You Need Or some plugin to allow sharing. Follow the K.I.S.S. methodology
  • Just don’t overwhelm your use
  • Resources
  • Resources Definitive Wordpress SEO Guide: ress-seo/
  • Chrome Extensions You NeedMozbar
  • Measurement Tools
  • SEO Tools (free then $99/month)
  • Rank Checking (free tools) k-checker/
  • Social Measurement Tools
  • Finding Others in Your Niche on Twitter
  • Pro Tips foryour name/brand
  • Pro Tips for guestposting
  • Pro Tips Reverse Image Search if you have photos (photographers?)
  • Thanks a bunch!
  • Happy to answer questions