Seo 101 - NYC Faith and Tech
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Seo 101 - NYC Faith and Tech

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My talk from the NYC Faith and Tech Meetup on February 13th, 2012.

My talk from the NYC Faith and Tech Meetup on February 13th, 2012.

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Seo 101 - NYC Faith and Tech Seo 101 - NYC Faith and Tech Presentation Transcript

  • First off, who am I?Name: John Doherty Twitter: @dohertyjfTitle: SEO Consultant G+: gplus.to/dohertyjfCompany: Distilled Read my stuff: Website Email: john.doherty@distilled.net
  • What are we talking about?“Search engine optimization (SEO) is the process ofimproving the visibility of a website or a webpage in search engines via the "natural" or un-paid("organic" or "algorithmic") means.In general, the…higher ranked on the search resultspage, and more frequently a site appears in the searchresults list, the more visitors it will receive from thesearch engines users.”
  • Huh?“SEO is how awesomecontent gets found” –Abraham Lincoln
  • So what is SEO? Image: Source
  • First, what is it NOT?Not some nerd sitting in his momma’s basement in hisunderwear spinning some dark magic (usually)
  • Not thisIt’s not stuffing your pages with keywords (that’s soooo 2005)
  • Also not…It’s not comment spamming (still happens, still sucks)
  • Common Myth
  • Click through rate to your site from Google/Bing does notaffect your rankings.
  • Cool, so what IS it?
  • Your site gets found through acombination of different ways.
  • This is how your content gets foundand ranked by Google/Bing/etc Links to page (21%) Links to site (21%) Use of keywords on the page (15%) Use of keywords on the site (11%) Branding (7%)
  • Great Content created around keywordsRanks for “Linkbait” “Linkbait Guide”
  • Making people aware of that great content
  • Links coming to your siteLinks are the currency of the Interwebs,because they pass authority.
  • What are the mainelements of SEO?
  • Elements of SEOKeyword Research
  • Elements of SEO Image: Source (SEOgadget)Information Architecture
  • Elements of SEOLinkbuilding
  • The SEO Process Image Courtesy of Michael King (@ipullrank)
  • Scared yet?
  • Don’t Be!
  • Let’s talk about minimum viable SEO (the basics of what you need)
  • Your own domain
  • Your own domain http://www.moniker.com/ ($4-$10/year)
  • Analytics on your site http://www.google.com/analytics ($free.99)
  • RSS Feed http://feeds.feedburner.com/ ($free.99)
  • Clean, short URLs Ideal: http://www.site.com/permanent-link Also works: http://www.site.com/category/permanent-link http://www.johnfdoherty.com/lessons-from-google-about-url-lengths/
  • Unique Titles and Content http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development/ and http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral
  • Keyword Research http://www.johnfdoherty.com/minimum-viable-keyword-research/
  • Get Social
  • Best Easy CMS For SEO http://wordpress.org/
  • Plugins You Need http://wordpress.org/extend/plugins/wordpress-seo/ andhttp://yoast.com/articles/wordpress-seo/
  • Plugins You Need http://wordpress.org/extend/plugins/seo-slugs/ http://wordpress.org/extend/plugins/wp-super-cache/ http://wordpress.org/extend/plugins/
  • Plugins You Need http://wordpress.org/extend/plugins/sharebar/ Or some plugin to allow sharing. Follow the K.I.S.S. methodology http://wordpress.org/extend/plugins/
  • Just don’t overwhelm your use
  • Resources http://www.seomoz.org/beginners-guide-to-seo
  • Resources Definitive Wordpress SEO Guide: http://yoast.com/articles/wordp ress-seo/
  • Chrome Extensions You NeedMozbar http://www.seomoz.org/seo-toolbar https://chrome.google.com/webstore/category/extensions
  • Measurement Tools http://www.google.com/analytics
  • SEO Tools http://www.seomoz.org (free then $99/month)
  • Rank Checking (free tools) http://tools.seobook.com/firefox/ran k-checker/ http://www.seomoz.org/rank-tracker http://www.evolvingseo.com/2012/01/24/the-ultimate-list-of-rank-checkers/
  • Social Measurement Tools http://crowdbooster.com/
  • Finding Others in Your Niche on Twitter http://followerwonk.com/
  • Pro Tips http://www.google.com/alerts foryour name/brand
  • Pro Tips http://myblogguest.com for guestposting
  • Pro Tips Reverse Image Search if you have photos (photographers?)
  • Thanks a bunch!
  • Happy to answer questions