First off, who am I?Name: John Doherty Twitter: @dohertyjfTitle: SEO Consultant G+: gplus.to/dohertyjfCompany: Distilled Read my stuff: Website Email: email@example.com
What are we talking about?“Search engine optimization (SEO) is the process ofimproving the visibility of a website or a webpage in search engines via the "natural" or un-paid("organic" or "algorithmic") means.In general, the…higher ranked on the search resultspage, and more frequently a site appears in the searchresults list, the more visitors it will receive from thesearch engines users.”
Huh?“SEO is how awesomecontent gets found” –Abraham Lincoln
So what is SEO? Image: Source
First, what is it NOT?Not some nerd sitting in his momma’s basement in hisunderwear spinning some dark magic (usually)
Not thisIt’s not stuffing your pages with keywords (that’s soooo 2005)
Also not…It’s not comment spamming (still happens, still sucks)
Click through rate to your site from Google/Bing does notaffect your rankings.
Cool, so what IS it?
Your site gets found through acombination of different ways.
This is how your content gets foundand ranked by Google/Bing/etc Links to page (21%) Links to site (21%) Use of keywords on the page (15%) Use of keywords on the site (11%) Branding (7%)
Great Content created around keywordsRanks for “Linkbait” “Linkbait Guide”
Making people aware of that great content
Links coming to your siteLinks are the currency of the Interwebs,because they pass authority.
What are the mainelements of SEO?
Elements of SEOKeyword Research
Elements of SEO Image: Source (SEOgadget)Information Architecture
Elements of SEOLinkbuilding
The SEO Process Image Courtesy of Michael King (@ipullrank)
Let’s talk about minimum viable SEO (the basics of what you need)
Your own domain
Your own domain http://www.moniker.com/ ($4-$10/year)
Analytics on your site http://www.google.com/analytics ($free.99)
RSS Feed http://feeds.feedburner.com/ ($free.99)
Clean, short URLs Ideal: http://www.site.com/permanent-link Also works: http://www.site.com/category/permanent-link http://www.johnfdoherty.com/lessons-from-google-about-url-lengths/
Unique Titles and Content http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development/ and http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral