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Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
Seo 101 - NYC Faith and Tech
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Seo 101 - NYC Faith and Tech

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My talk from the NYC Faith and Tech Meetup on February 13th, 2012.

My talk from the NYC Faith and Tech Meetup on February 13th, 2012.

Published in: Business, Technology, Design
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  1. First off, who am I?Name: John Doherty Twitter: @dohertyjfTitle: SEO Consultant G+: gplus.to/dohertyjfCompany: Distilled Read my stuff: Website Email: john.doherty@distilled.net
  2. What are we talking about?“Search engine optimization (SEO) is the process ofimproving the visibility of a website or a webpage in search engines via the "natural" or un-paid("organic" or "algorithmic") means.In general, the…higher ranked on the search resultspage, and more frequently a site appears in the searchresults list, the more visitors it will receive from thesearch engines users.”
  3. Huh?“SEO is how awesomecontent gets found” –Abraham Lincoln
  4. So what is SEO? Image: Source
  5. First, what is it NOT?Not some nerd sitting in his momma’s basement in hisunderwear spinning some dark magic (usually)
  6. Not thisIt’s not stuffing your pages with keywords (that’s soooo 2005)
  7. Also not…It’s not comment spamming (still happens, still sucks)
  8. Common Myth
  9. Click through rate to your site from Google/Bing does notaffect your rankings.
  10. Cool, so what IS it?
  11. Your site gets found through acombination of different ways.
  12. This is how your content gets foundand ranked by Google/Bing/etc Links to page (21%) Links to site (21%) Use of keywords on the page (15%) Use of keywords on the site (11%) Branding (7%)
  13. Great Content created around keywordsRanks for “Linkbait” “Linkbait Guide”
  14. Making people aware of that great content
  15. Links coming to your siteLinks are the currency of the Interwebs,because they pass authority.
  16. What are the mainelements of SEO?
  17. Elements of SEOKeyword Research
  18. Elements of SEO Image: Source (SEOgadget)Information Architecture
  19. Elements of SEOLinkbuilding
  20. The SEO Process Image Courtesy of Michael King (@ipullrank)
  21. Scared yet?
  22. Don’t Be!
  23. Let’s talk about minimum viable SEO (the basics of what you need)
  24. Your own domain
  25. Your own domain http://www.moniker.com/ ($4-$10/year)
  26. Analytics on your site http://www.google.com/analytics ($free.99)
  27. RSS Feed http://feeds.feedburner.com/ ($free.99)
  28. Clean, short URLs Ideal: http://www.site.com/permanent-link Also works: http://www.site.com/category/permanent-link http://www.johnfdoherty.com/lessons-from-google-about-url-lengths/
  29. Unique Titles and Content http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development/ and http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral
  30. Keyword Research http://www.johnfdoherty.com/minimum-viable-keyword-research/
  31. Get Social
  32. Best Easy CMS For SEO http://wordpress.org/
  33. Plugins You Need http://wordpress.org/extend/plugins/wordpress-seo/ andhttp://yoast.com/articles/wordpress-seo/
  34. Plugins You Need http://wordpress.org/extend/plugins/seo-slugs/ http://wordpress.org/extend/plugins/wp-super-cache/ http://wordpress.org/extend/plugins/
  35. Plugins You Need http://wordpress.org/extend/plugins/sharebar/ Or some plugin to allow sharing. Follow the K.I.S.S. methodology http://wordpress.org/extend/plugins/
  36. Just don’t overwhelm your use
  37. Resources http://www.seomoz.org/beginners-guide-to-seo
  38. Resources Definitive Wordpress SEO Guide: http://yoast.com/articles/wordp ress-seo/
  39. Chrome Extensions You NeedMozbar http://www.seomoz.org/seo-toolbar https://chrome.google.com/webstore/category/extensions
  40. Measurement Tools http://www.google.com/analytics
  41. SEO Tools http://www.seomoz.org (free then $99/month)
  42. Rank Checking (free tools) http://tools.seobook.com/firefox/ran k-checker/ http://www.seomoz.org/rank-tracker http://www.evolvingseo.com/2012/01/24/the-ultimate-list-of-rank-checkers/
  43. Social Measurement Tools http://crowdbooster.com/
  44. Finding Others in Your Niche on Twitter http://followerwonk.com/
  45. Pro Tips http://www.google.com/alerts foryour name/brand
  46. Pro Tips http://myblogguest.com for guestposting
  47. Pro Tips Reverse Image Search if you have photos (photographers?)
  48. Thanks a bunch!
  49. Happy to answer questions

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