Personalized Search<br />“How do I get my site found on today’s Internet?”<br />Podcamp Philly<br />by John Doherty<br />D...
SEO as we know knew it has changed<br />
http://www.opensiteexplorer.com<br />We still build links<br />
We still make sure our site is easy to navigate<br />
We still write awesome content<br />
But figuring out where we rank has become increasingly hard<br />
Since everyone sees personalized results.<br />
Like these...<br />
Should we fight them, or join them?<br />
If you can’t beat them, join them!<br />
A Quick Overview of Personalized Search<br />
Personalization is not just your social networks, but it includes that.<br />
If you +1 something…<br />
It affects what you see<br />After the +1 – more videos!<br />Before the +1<br />
And what your friends see!<br />
Search engines base results off of location too.<br />
Influences local in a big way<br />
Compare to a non-local search<br />
Your web history matters<br />
The web history of others matters too! Mike saw…<br />
This is what I saw depersonalized<br />
Another example is search for “iPad”<br />
Here’s the depersonalized one.<br />
So how do I win?<br />
Diversify your indexable assets<br />
ALT tags <a href=“/images/rock-climbing.jpg”><imgsrc=“/images/rock-climbing.jpg” alt=“rock climbing” /></a><br />Image Sit...
Google’s advice in creating video sitemaps: http://www.google.com/support/webmasters/bin/answer.py?answer=80472<br />Video...
If you’re a local business…<br />Maps and reviews!<br />
http://www.google.com/places<br />Claim your Places listing<br />
http://www.slideshare.net/ipullrank/putting-your-business-on-the-map-with-local-search<br />Learn how to get listed from @...
Encourage relevant shares<br />
Some Facebook Tips/Tricks<br />
Get people to like your WHOLE site, not individual articles<br />
Get people to comment on your site using Facebook (if it makes sense)<br />
What about Google+ ??<br />
First, remember that more and more people are joining<br />
Encourage them to Encircle you!<br />
Get people to +1 your whole site, not just articles.<br />
But do get them to +1 articles and individual pages too!<br />
You can checkthe impact in Google Webmaster Tools<br />
The early bird gets the worm, so start implementing now!<br />
What about Twitter?<br />
Unfortunately Twitter turned off the firehose on Google<br />
The Tweet Effect: How Twitter Affects Rankings - http://mz.cm/mXFt8H<br />A Tweet's Effect On Rankings - An Unexpected Cas...
Non-Manipulated<br />Manipulated<br />But don’t try to game them<br />
Twitter is about Engagement<br />
</rant><br />Ok that’s over.<br />
Can the social aspect be used for other purposes too?<br />
You can use it for linkbuilding<br />
Tools and Methodologies<br />
Find others in your industry<br />
Who follows you?<br />
From Seer Interactive:<br />http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/<br ...
Drive Traffic to Your Site<br />
This is in staged rollout<br />Mark Up Your Authors with rel=author<br />
Get more relevant social shares<br />
For the SEOs in the room<br />
&pws=0<br />This depersonalizes search.<br />
Google Custom Search Engines<br />
Turn off web history<br />
Thanks!<br />john.doherty@distilled.net<br />Twitter: @dohertyjf<br />G+: http://gplus.name/dohertyjf<br />
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Search Personalization - What It Is and How to Use It

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An overview of search personalization, ways to use social to influence search, and how SEOs can turn it off if needed.

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Search Personalization - What It Is and How to Use It

  1. 1. Personalized Search<br />“How do I get my site found on today’s Internet?”<br />Podcamp Philly<br />by John Doherty<br />Distilled<br />@dohertyjf<br />
  2. 2. SEO as we know knew it has changed<br />
  3. 3. http://www.opensiteexplorer.com<br />We still build links<br />
  4. 4. We still make sure our site is easy to navigate<br />
  5. 5. We still write awesome content<br />
  6. 6. But figuring out where we rank has become increasingly hard<br />
  7. 7. Since everyone sees personalized results.<br />
  8. 8. Like these...<br />
  9. 9. Should we fight them, or join them?<br />
  10. 10. If you can’t beat them, join them!<br />
  11. 11. A Quick Overview of Personalized Search<br />
  12. 12. Personalization is not just your social networks, but it includes that.<br />
  13. 13. If you +1 something…<br />
  14. 14. It affects what you see<br />After the +1 – more videos!<br />Before the +1<br />
  15. 15. And what your friends see!<br />
  16. 16. Search engines base results off of location too.<br />
  17. 17. Influences local in a big way<br />
  18. 18. Compare to a non-local search<br />
  19. 19. Your web history matters<br />
  20. 20. The web history of others matters too! Mike saw…<br />
  21. 21. This is what I saw depersonalized<br />
  22. 22. Another example is search for “iPad”<br />
  23. 23. Here’s the depersonalized one.<br />
  24. 24. So how do I win?<br />
  25. 25. Diversify your indexable assets<br />
  26. 26. ALT tags <a href=“/images/rock-climbing.jpg”><imgsrc=“/images/rock-climbing.jpg” alt=“rock climbing” /></a><br />Image Sitemaps: http://www.google.com/support/webmasters/bin/answer.py?answer=178636<br />Images are great<br />
  27. 27. Google’s advice in creating video sitemaps: http://www.google.com/support/webmasters/bin/answer.py?answer=80472<br />Videos are a good way to diversify<br />
  28. 28. If you’re a local business…<br />Maps and reviews!<br />
  29. 29. http://www.google.com/places<br />Claim your Places listing<br />
  30. 30. http://www.slideshare.net/ipullrank/putting-your-business-on-the-map-with-local-search<br />Learn how to get listed from @ipullrank<br />
  31. 31. Encourage relevant shares<br />
  32. 32. Some Facebook Tips/Tricks<br />
  33. 33. Get people to like your WHOLE site, not individual articles<br />
  34. 34. Get people to comment on your site using Facebook (if it makes sense)<br />
  35. 35. What about Google+ ??<br />
  36. 36. First, remember that more and more people are joining<br />
  37. 37. Encourage them to Encircle you!<br />
  38. 38. Get people to +1 your whole site, not just articles.<br />
  39. 39. But do get them to +1 articles and individual pages too!<br />
  40. 40. You can checkthe impact in Google Webmaster Tools<br />
  41. 41. The early bird gets the worm, so start implementing now!<br />
  42. 42. What about Twitter?<br />
  43. 43. Unfortunately Twitter turned off the firehose on Google<br />
  44. 44. The Tweet Effect: How Twitter Affects Rankings - http://mz.cm/mXFt8H<br />A Tweet's Effect On Rankings - An Unexpected Case Study - http://mz.cm/oVIKbj<br />Do Social Signals Drive Traffic? - http://mz.cm/pXuWsZ<br />Twitter shares do still affect rankings though.<br />
  45. 45.
  46. 46. Non-Manipulated<br />Manipulated<br />But don’t try to game them<br />
  47. 47. Twitter is about Engagement<br />
  48. 48. </rant><br />Ok that’s over.<br />
  49. 49. Can the social aspect be used for other purposes too?<br />
  50. 50. You can use it for linkbuilding<br />
  51. 51. Tools and Methodologies<br />
  52. 52. Find others in your industry<br />
  53. 53. Who follows you?<br />
  54. 54. From Seer Interactive:<br />http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/<br />From my site:<br />http://www.johnfdoherty.com/link-prospecting-with-twitter-tools-and-apis/<br />Some Methodologies<br />
  55. 55. Drive Traffic to Your Site<br />
  56. 56. This is in staged rollout<br />Mark Up Your Authors with rel=author<br />
  57. 57. Get more relevant social shares<br />
  58. 58. For the SEOs in the room<br />
  59. 59. &pws=0<br />This depersonalizes search.<br />
  60. 60. Google Custom Search Engines<br />
  61. 61. Turn off web history<br />
  62. 62. Thanks!<br />john.doherty@distilled.net<br />Twitter: @dohertyjf<br />G+: http://gplus.name/dohertyjf<br />

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