Manually sent tweets get 2X the number of clicks!ENGAGEMENT matters(# of clicks, replies, etc)
Authority of the sharer Attributes a search engine might consider in generating an author rank may include: • A number of relevant/irrelevant messages posted; • Document goodness of all documents initiated by the author; • Total number of documents initiated posted by the author within a defined time period; • Total number of replies or comments made by the author; and, • A number of [online] groups to which the author is a member.http://www.seobythesea.com/2009/11/how-search-engines-may-rank-user-generated-content/
Best Times to be RT’d (Dan Zarella)What’s in a Retweet? The Data Behind Viral Messaging onTwitter | Dan Zarrella http://bit.ly/pFKgxa
If you want your social mentionsto matter and you want traffic:
DO THISCultivate a group of people who will share your stuffShare new, interesting articles (build trust) Enhances RT-ability too YOUR engagement (@replies) can affect author rankVary your style (RT, quote, comments, etc)You can use a SEMI-automated process for this
DON’T (if you want the link juice)Only retweet old articles (they can be great for traffic though!)Oversaturate your followers (lower follower counts AND click through rates on average)
Bing Link farms and Like farms - http://binged.it/qeysy8REMEMBER THIS Manipulated Not Manipulated Devalued Not Devalued
http://triberr.com/Triberr is a tool to help you get moretraffic to your site You build a “tribe” based around a topic You share each other’s blog posts It’s that simple “Will these links pass link juice?”Triberr Via @dancristo
http://triberr.com/ What topics am I influential about?http://klout.com
Another Challenge of SocialMeasurement. Image Credit: Source
Measure It How can I measure what’s working? http://dis.tl/smxsocialscrape Built by @ipullrank You get the shared counts across all the APIs. Now youknow what gets social traction.
Analytics We all want to be driven by data, right?
Custom GA Report I created a custom GA report for you http://dis.tl/customga Use this to see the return from yoursocial channels (Twitter, Facebook, G+)
The Tweet Effect: How Twitter Affects Rankings - http://mz.cm/mXFt8H A Tweets Effect On Rankings - An Unexpected Case Study - http://mz.cm/oVIKbj Do Social Signals Drive Traffic? - http://mz.cm/pXuWsZ Does Google Use Facebook Shares to Influence Search Rankings? - http://mz.cm/oVg6RmA Few Blog Posts