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John Doherty SMX East - Facebook, Twitter, and SEO
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John Doherty SMX East - Facebook, Twitter, and SEO

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My presentation from SMX East on September 14th in New York City.

My presentation from SMX East on September 14th in New York City.

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  • 1. Twitter, Facebook, and SEO SMX East John Doherty Distilled
  • 2. Numerous factors go into determining if a social mention is going to affect rankings!Patents Tell us
  • 3. Users who share manually have on average over 4x the number of followers!# of followers doesn’t seem to matter True Reach?
  • 4. Click Through Rate Matters (kind of) CTR varies because manual tweeters have more followers!
  • 5. CTR Based on # of Followers
  • 6. Manually sent tweets get 2X the number of clicks!ENGAGEMENT matters(# of clicks, replies, etc)
  • 7. Authority of the sharer Attributes a search engine might consider in generating an author rank may include: • A number of relevant/irrelevant messages posted; • Document goodness of all documents initiated by the author; • Total number of documents initiated posted by the author within a defined time period; • Total number of replies or comments made by the author; and, • A number of [online] groups to which the author is a member.http://www.seobythesea.com/2009/11/how-search-engines-may-rank-user-generated-content/
  • 8. Best Times to be RT’d (Dan Zarella)What’s in a Retweet? The Data Behind Viral Messaging onTwitter | Dan Zarrella http://bit.ly/pFKgxa
  • 9. If you want your social mentionsto matter and you want traffic:
  • 10. DO THISCultivate a group of people who will share your stuffShare new, interesting articles (build trust) Enhances RT-ability too YOUR engagement (@replies) can affect author rankVary your style (RT, quote, comments, etc)You can use a SEMI-automated process for this
  • 11. DON’T (if you want the link juice)Only retweet old articles (they can be great for traffic though!)Oversaturate your followers (lower follower counts AND click through rates on average)
  • 12. Bing Link farms and Like farms - http://binged.it/qeysy8REMEMBER THIS Manipulated Not Manipulated Devalued Not Devalued
  • 13. http://triberr.com/Triberr is a tool to help you get moretraffic to your site  You build a “tribe” based around a topic  You share each other’s blog posts  It’s that simple  “Will these links pass link juice?”Triberr Via @dancristo
  • 14. http://triberr.com/ What topics am I influential about?http://klout.com
  • 15. Another Challenge of SocialMeasurement. Image Credit: Source
  • 16. Measure It How can I measure what’s working? http://dis.tl/smxsocialscrape Built by @ipullrank You get the shared counts across all the APIs. Now youknow what gets social traction.
  • 17. Enterprise Level Tools
  • 18. Analytics We all want to be driven by data, right?
  • 19. Custom GA Report I created a custom GA report for you http://dis.tl/customga Use this to see the return from yoursocial channels (Twitter, Facebook, G+)
  • 20. The Tweet Effect: How Twitter Affects Rankings - http://mz.cm/mXFt8H A Tweets Effect On Rankings - An Unexpected Case Study - http://mz.cm/oVIKbj Do Social Signals Drive Traffic? - http://mz.cm/pXuWsZ Does Google Use Facebook Shares to Influence Search Rankings? - http://mz.cm/oVg6RmA Few Blog Posts
  • 21. Thanks! Email: john.doherty@distilled.net Twitter: @dohertyjf G+: http://gplus.name/dohertyjfhttp://www.distilled.net/events/

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