• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Data driven content marketing
 

Data driven content marketing

on

  • 15,159 views

A presentation I gave at the recent joint iAcquire/Distilled meetup in NYC.

A presentation I gave at the recent joint iAcquire/Distilled meetup in NYC.

Statistics

Views

Total Views
15,159
Views on SlideShare
3,981
Embed Views
11,178

Actions

Likes
24
Downloads
0
Comments
1

17 Embeds 11,178

http://www.johnfdoherty.com 10876
https://twitter.com 135
http://feeds.feedburner.com 107
http://abtasty.com 17
http://www.newsblur.com 16
http://www.feedspot.com 7
http://newsblur.com 6
http://webcache.googleusercontent.com 3
http://bundlr.com 2
https://www.google.it 2
http://www.learn-digital-marketing.com 1
http://translate.googleusercontent.com 1
http://www.365dailyjournal.com 1
http://reader.aol.com 1
http://kred.com 1
http://www.pinterest.com 1
http://pinterest.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Data driven content marketing Data driven content marketing Presentation Transcript

    • Data Driven Content Marketing JOHN DOHERTY – DISTILLED NYC
    • JOHN DOHERTY Director/Senior Consultant, Distilled John.doherty@distilled.net @dohertyjf
    • I’M TALKING ABOUTCONTENT MARKETING
    • CONTENT MARKETING != CONTENT STRATEGY
    • CONTENT MARKETING = WHATCONTENT STRATEGY = WHY/HOW
    • CONTENT MARKETINGSHOULD BE DRIVEN BYDATA (strategy involves people)
    • TO PUT TOGETHER ASTRATEGY, YOU NEED LOTS OF DATA
    • LET’S GET THAT DATA AND MAKE IT ACTIONABLE
    • First, what’s the goal?John Doherty @dohertyjf
    • To avoid doing extra work, decide it before you start pulling data. Leads Links Traffic ????John Doherty Get Exec Buy-in: http://dis.tl/XLSKnU
    • WHAT KIND OF DATASHOULD I THINK ABOUT USING?
    • Leverage RSS/Content FeedsJohn Doherty | Distilled NYC http://www.rypmarketing.com/tools/rss- social-analyzer.php
    • Leverage RSS/Content Feeds This only pulls the 10 most recent postsJohn Doherty | Distilled NYC http://www.rypmarketing.com/tools/rss- social-analyzer.php
    • Let’s scrape some data then.Use LinkClump in Chrome or MultiLinks in Firefox
    • Or, if you’re feeling particularly scrappy, use ImportXML (you cancheat with Scrape Similar in Chrome)
    • If you have the URLs, use SharedCount to get social statsJohn Doherty | Distilled http://sharedcount.com/dashboard.php
    • Get the category (if auditing blog posts) or content typeJohn Doherty | Distilled You can usually scrape this if a blog post..
    • Dump it into Excel URL Category Links data Social Data Site Moz Metrics Word Count (DA/PA) ????John Doherty @dohertyjf
    • Graph it out, looks for patternsJohn Doherty @dohertyjf
    • I created a spreadsheet that you can start with. Johnfdoherty.com/data-driven- content-marketing
    • Case Studies
    • Client didn’t have content. Competitors did.John Doherty @dohertyjf
    • Client launched real-time content because it was an opportunity. We launched content as search volume spiked. This made them change their whole company strategy. We hit it here.John Doherty @dohertyjf
    • Client launched real-time content because it was an opportunity. We launched content as search volume spiked. This made them change their whole company strategy.John Doherty @dohertyjf
    • Don’t be afraid to try new content.
    • 70% is your bread and butter 20% is risky10% is insane but could change your life.
    • Thanks.Any questions? JOHN DOHERTY John.doherty@distilled.net @dohertyjf