@dohertyjfIt can be text. http://bit.ly/KMwQgj
@dohertyjfIt can also be images. http://www.theatlantic.com/infocus/
@dohertyjfIt can also be video. http://www.dollarshaveclub.com/
@dohertyjfAnd combine all three, you get the mostlinks. My friend Casey found that on seomoz.org, the posts that earned the most links had a combination of: • Text • Images • Video Image source: http://www.seomoz.org/blog/what- makes-a-link-worthy-post-part-2
@dohertyjf Since we are talking about blogging, let’s talk about onsite SEO first.
@dohertyjf Both users and search crawlers need to be able to access your site.
@dohertyjf And luckily, what’s good for your users will also be good for the search engines, especially on a personal blog.
@dohertyjf Blogging and SEO Onsite Best Practices
@dohertyjfBuy your own domain name This helps you brand yourself, plus you have control over the SEO if you use Wordpress. You’ll have to get hosting as well, which is usually a/b $6/month. I use Moniker for buying domain and Bluehost or Dreamhost for hosting.
@dohertyjfDon’t use a .blogspot or .wordpress.com Reason: These are terrible for SEO. They rarely rank for important keyword terms.
@dohertyjfWrite Descriptive Titles This post tells you what you need to know: http://www.seomoz.org/blog/are- your-titles-irresistibly-click-worthy-viral As does this one: http://www.copyblogger.com/magnetic-headlines/
@dohertyjfAnd put keywords in your URLs Make those “clean” as well. Wordpress does this out of the box; other blogging platforms you have to finagle a bit.
@dohertyjf And in your text You should never write for search crawlers. Write for readers first, not the other way around.
@dohertyjf This stuff works Just a couple links and some social activity, and I rank #4 for “seo for photographers”. I already see traffic for this term!
@dohertyjfHave a simple navigation If a huge site like CNN can have a simple navigation, so can you. A simple navigation with links to the most important pages is good both for users and for search crawlers, as it prioritizes these pages in the search crawler’s eyes.
@dohertyjfLearn to do keyword research http://bit.ly/KtQhMB and http://www.johnfdoherty.com/minimum-viable-keyword- research
@dohertyjfInterlink Your PostsBoth in-context and with a Related Posts plugin/option posts serves these Interlinking between your functions: 1) Flow link equity to important pages; 2) Good user experience;
@dohertyjf Two #protips: a WORDPRESS.ORG YOAST SEO
@dohertyjf Now go create useful and interesting content so the next part is easier.
@dohertyjfDo you push content out on them torelevant people? You should be. Don’t be afraid to tweet at people who would be interested (don’t annoy them). Also, think about priming the social pump before your post is published. That’s how I get influencers to share my stuff.
@dohertyjfDo you follow relevant influencers and seek tohelp them out? Twitter: https://followerwonk.com/ Google+: http://findpeopleonplus.com/
@dohertyjf Old school linkbuilding involved trying to wrangle others into linking to you.
@dohertyjfEssentially, you were begging. Begging for links doesn’t work. It’s high output, low return, and I think it sucks. But there is a better way!
@dohertyjf New school linkbuilding focuses on providing so much value that people can’t help but share.
@dohertyjf But you need to target the content curators and other bloggers to get on their radar.
@dohertyjf A couple important linkbuilding queries