Interest in Content Marketing isIncreasinghttp://www.google.com/trends
As Is Interest In ContentStrategyhttp://www.google.com/trends
Low Quality Contentis Punished by Google
Websites GoogleLow Quality Contentis Punished by Google
What is the differencebetween Content Marketingand Content Strategy?
Content marketing is an umbrella termencompassing all marketing formatsthat involve the creation and sharingof content in order to attract, acquireand engage clearly defined andunderstood current and potentialconsumer bases with the objective ofdriving profitable customeraction. (Wikipedia)Content Marketing
User Content Outreach Visitors Conversion NeedsContent Marketing Process
Define Create Do Benefit Profit User Content Outreach Visitors Conversion NeedsContent Marketing Process
#stratos #livejump #redbullstratos #redbull 208966 Facebook Interactions 28469 Tweets 13299 +1s on Google+It’s this
400k views on VIMEO - https://vimeo.com/31455885And this.
Content Strategy Content strategy plans for the creation, publication, and governance of useful, usable content. Necessarily, the content strategist must work to define not only which content will be published, but why we’re publishing it in the first place. - Kristina Halvorson
Content Strategy Content Content Content User Needs Content Audit Measurement Planning Production Deliverance
Content StrategyDefine Research Plan Produce Execute Audit Content Content Content User Needs Content Audit Measurement Planning Production Deliverance
Slide from @sara_ann_marie’s Getting Unstuck presentationContent Strategy works cross-platform
Homepage of Forbes.comContent Types Matter
Homepage of Forbes.com Tycoon News Small Business Startups Entrepreneurship Social Media Economy Work From HomeContent Types Matter
Content Marketing vs +Content Strategy = WIN.
Content outside of conversion-oriented content gets you links and brandadvocates. Links and brand advocates get you customers. Customers payyou money.
This is content marketingContent outside of conversion-oriented content gets you links and brandadvocates. Links and brand advocates get you customers. Customers payyou money.
It’s all part of a larger brand strategy though
This is content strategyIt’s all part of a larger brand strategy.
Content Strategy Platforms
People still consume a lot of content onlineDesktop
They’re increasingly shifting to mobileMobile
Tablets are on the riseTablets
Content Strategy Is Hard
“Quality, relevant content cantbe spotted by an algorithm. Youcant subscribe to it. You needpeople - actual human beings -to create or curate it.” – Kristina Halvorson, Content Strategy for the Web
#2 #4It ranks. It drives traffic. It converts users.
What About Blogs Then?
Define Research Plan Produce Execute Audit Content Content Content User Needs Content Audit Measurement User Needs Planning Production DeliveranceA blog cannot meet all userneeds.