The A-Z of Fundraising (Animal Welfare) - Adrian Burder, Dogs Trust
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The A-Z of Fundraising (Animal Welfare) - Adrian Burder, Dogs Trust

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Adrian Burder, Dogs Trust Marketing Director, gives us the A-Z of fundraising.

Adrian Burder, Dogs Trust Marketing Director, gives us the A-Z of fundraising.

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The A-Z of Fundraising (Animal Welfare) - Adrian Burder, Dogs Trust The A-Z of Fundraising (Animal Welfare) - Adrian Burder, Dogs Trust Presentation Transcript

  • (ANOTHER) RANDOM A-Z OF FUNDRAISING
    • Adrian Burder
    • Marketing Director
    • Dogs Trust
  • A is for ATTRITION
    • At-tri-tion [uh-trish-uh’n]
    • Noun: a reduction in numbers, size or strength
  • B is for BRAND
  • C is for CUSTOMER SERVICE KARMA
    • Karma moves in two directions. If we act virtuously, the seed we plant will result in happiness. If we act non-virtuously, suffering results.
    • Sakyong Mipham
  • D is for DOOR TO DOOR
  • E is for ETHICAL POLICY
  • F is for FACEBOOK
  • G is for GENDER
  • H is for HONESTY
    • To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.
    • Edward R Murrow
  • I is for IMAGERY
  • J is for JUST ASK
  • K is for KISS
  • L is for LEGACIES
  • M is for MONITOR
  • N is for NURTURE
  • O is for OLD DOGS
  • P is for (KEY) PERFORMANCE INDICATORS
  • Q is for QUALITY
    • Do a quality job
    • Tell people about it
    • Ask for their support
  • R is for REGULAR GIVING
  • S is for SOFii
  • T is for TANGIBILITY
  • U is for UPGRADE
  • V is for VERY URGENT
  • W is for WINBACK
  • X is for X-SELLING
  • Y is for the YOUTH OF TODAY
  • Z is for….
    • Zz z z z z z zzzzzz zzzzzzzzzz zzzzzzzzz
  • THANK YOU
    • [email_address]