(ANOTHER) RANDOM A-Z OF FUNDRAISING Adrian Burder Marketing Director Dogs Trust

Adrian Burder

Marketing Director

Dogs Trust

A is for ATTRITION At-tri-tion [uh-trish-uh’n] Noun: a reduction in numbers, size or strength

At-tri-tion [uh-trish-uh’n]

Noun: a reduction in numbers, size or strength

B is for BRAND

C is for CUSTOMER SERVICE KARMA Karma moves in two directions. If we act virtuously, the seed we plant will result in happiness. If we act non-virtuously, suffering results. Sakyong Mipham

Karma moves in two directions. If we act virtuously, the seed we plant will result in happiness. If we act non-virtuously, suffering results.

Sakyong Mipham

D is for DOOR TO DOOR

E is for ETHICAL POLICY

F is for FACEBOOK

G is for GENDER

H is for HONESTY To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. Edward R Murrow

To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.

Edward R Murrow

I is for IMAGERY

J is for JUST ASK

K is for KISS

L is for LEGACIES

M is for MONITOR

N is for NURTURE

O is for OLD DOGS

P is for (KEY) PERFORMANCE INDICATORS

Q is for QUALITY Do a quality job Tell people about it Ask for their support

Do a quality job

Tell people about it

Ask for their support

R is for REGULAR GIVING

S is for SOFii

T is for TANGIBILITY

U is for UPGRADE

V is for VERY URGENT

W is for WINBACK

X is for X-SELLING

Y is for the YOUTH OF TODAY

Z is for…. Zz z z z z z zzzzzz zzzzzzzzzz zzzzzzzzz

Zz z z z z z zzzzzz zzzzzzzzzz zzzzzzzzz

THANK YOU [email_address]

[email_address]