Be Careful Out There – Being proactive in animal welfare <ul><li>Ian MacFarlaine VN </li></ul><ul><li>Suze Gomme </li></ul...
The basics US  THEM
What do we believe…? <ul><li>Every animal has the right to be treated with kindness and respect… </li></ul><ul><li>Every a...
The RSPCA as a charity will, by all lawful means,  prevent cruelty, promote kindness to and  alleviate suffering of all an...
<ul><li>We believe that animals, as living creatures, are entitled to legal protection, moral and ethical consideration an...
<ul><li>Our vision is ‘to ensure that every cat is given the chance of a life where it will be treated with kindness and u...
So… <ul><li>None of these charities’ mission statements confine themselves to just providing shelter…. </li></ul><ul><li>T...
My story starts in 1990….
In South London
Involving <ul><li>One of these </li></ul>
Involving <ul><li>One of these </li></ul>
Involving <ul><li>A few of these </li></ul>
Involving <ul><li>One of these </li></ul>
Involving <ul><li>AND RATHER A LOT OF THESE </li></ul>
Our Cat Lady of the Day So I couldn’t help being left with the feeling that something wasn’t quite right…..
Our Cat Lady of the Day So I couldn’t help being left with the feeling that something wasn’t quite right….. For the next 1...
Fast Forward 10 years
Fast Forward 10 years
To North London
Where we had one of these
And one of these
And not enough of these
To do this to
But we did have a plan and by the end of that year things snowballed a bit …..
Making the plan work <ul><li>Sometimes you have to make the thing happen first, and show that it’s worth the effort, befor...
Why do we need to be proactive? People are ignorant
Why do we need to be proactive? People don’t care
Why do we need to be proactive? The centre is remote
Why do we need to be proactive? People are ignorant People don’t care The centre is remote
By being proactive… We can help more animals but without making a massive financial commitment in respect of each animal
By being proactive… We can affect a wider community
 
By being proactive… We can take the service to the animal
By being proactive… We can be preventative
By being proactive… We can help more animals but without making a massive financial or lifetime commitment in respect of e...
So who do we need to reach? <ul><li>Sarah, age 19….. </li></ul>
So who do we need to reach. <ul><li>Sarah, age 19….. </li></ul><ul><li>Ladies and gentlemen, please welcome….. Sarah!!!!!!...
Dogs Trust – City Dogs. <ul><li>Targets young people in urban areas </li></ul><ul><li>Non-judgemental  </li></ul><ul><li>P...
Wood Green – “Hands-On”
RSPCA - CAAW
St. Augustine, Florida
Cats Protection  <ul><li>Local Councils… </li></ul>
Cats Protection  Over to our expert….
Cats Protection  <ul><li>CP volunteers getting out into the community </li></ul><ul><li>Working together with other charit...
Who?
Where? Community centres Supermarket car parks Local parks/ dog walking areas
When?  <ul><li>In warmer weather  (no ‘summer’ in UK this year) </li></ul><ul><li>Weekdays and Saturday/ Sunday </li></ul>...
Before the event  <ul><li>Advance publicity is essential </li></ul><ul><ul><li>Advertising in local press </li></ul></ul><...
Who did what - 1 Dog health checks and behavioural advice
Who did what - 2 Veterinary nurse and receptionist/ van driver
Who did what - 3 <ul><li>Dog warden service  </li></ul><ul><li>Lost and stray dogs </li></ul><ul><li>Responsible dog owner...
Who did what - 4 <ul><li>Dog neutering  vouchers </li></ul><ul><li>Low-cost microchipping </li></ul><ul><li>Flea and worm ...
Who did what - 5 <ul><li>Cat neutering vouchers </li></ul><ul><li>CP info/ advice leaflets </li></ul>
Who did what - 6 <ul><li>Also gave out neutering info with  our phone number, asking people to give to others with a cat/ ...
What we did after <ul><li>Lots  of follow-up to make sure vouchers were used </li></ul>
What was achieved - 1 20 dog neutering vouchers given out 600+ visitors 152 dog health  checks 72 cat neutering vouchers g...
What was achieved - 2 <ul><li>More widely/ longer-term: </li></ul><ul><ul><li>Awareness-raising for each partner </li></ul...
What was achieved - 3 <ul><li>And most importantly for CP: </li></ul><ul><ul><li>Prevention of many unwanted litters – at ...
End result…. <ul><li>By getting out there and working together we ‘multiplied’ our effectiveness </li></ul><ul><li>I got a...
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ICAWC 2011: Ian MacFarlaine and Suze Gomme - Being Proactive in Animal Welfare

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ICAWC 2011: Ian MacFarlaine and Suze Gomme - Being Proactive in Animal Welfare

  1. 1. Be Careful Out There – Being proactive in animal welfare <ul><li>Ian MacFarlaine VN </li></ul><ul><li>Suze Gomme </li></ul><ul><li>Cats Protection </li></ul>
  2. 2. The basics US THEM
  3. 3. What do we believe…? <ul><li>Every animal has the right to be treated with kindness and respect… </li></ul><ul><li>Every animal in pain has the right to proper veterinary care… Every abandoned animal has the right to a loving, caring home… No healthy animal should ever be destroyed simply for want of a home… </li></ul>
  4. 4. The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of all animals
  5. 5. <ul><li>We believe that animals, as living creatures, are entitled to legal protection, moral and ethical consideration and have a value beyond economic measure </li></ul>
  6. 6. <ul><li>Our vision is ‘to ensure that every cat is given the chance of a life where it will be treated with kindness and understanding of its needs’. We will achieve this through our three key objectives of finding good homes for cats in need, by supporting and encouraging the neutering of cats and by improving people’s understanding of cats and their care. </li></ul>
  7. 7. So… <ul><li>None of these charities’ mission statements confine themselves to just providing shelter…. </li></ul><ul><li>The word “every” and “all” are found… </li></ul>
  8. 8. My story starts in 1990….
  9. 9. In South London
  10. 10. Involving <ul><li>One of these </li></ul>
  11. 11. Involving <ul><li>One of these </li></ul>
  12. 12. Involving <ul><li>A few of these </li></ul>
  13. 13. Involving <ul><li>One of these </li></ul>
  14. 14. Involving <ul><li>AND RATHER A LOT OF THESE </li></ul>
  15. 15. Our Cat Lady of the Day So I couldn’t help being left with the feeling that something wasn’t quite right…..
  16. 16. Our Cat Lady of the Day So I couldn’t help being left with the feeling that something wasn’t quite right….. For the next 10 years…
  17. 17. Fast Forward 10 years
  18. 18. Fast Forward 10 years
  19. 19. To North London
  20. 20. Where we had one of these
  21. 21. And one of these
  22. 22. And not enough of these
  23. 23. To do this to
  24. 24. But we did have a plan and by the end of that year things snowballed a bit …..
  25. 25. Making the plan work <ul><li>Sometimes you have to make the thing happen first, and show that it’s worth the effort, before anyone will believe you! </li></ul>
  26. 26. Why do we need to be proactive? People are ignorant
  27. 27. Why do we need to be proactive? People don’t care
  28. 28. Why do we need to be proactive? The centre is remote
  29. 29. Why do we need to be proactive? People are ignorant People don’t care The centre is remote
  30. 30. By being proactive… We can help more animals but without making a massive financial commitment in respect of each animal
  31. 31. By being proactive… We can affect a wider community
  32. 33. By being proactive… We can take the service to the animal
  33. 34. By being proactive… We can be preventative
  34. 35. By being proactive… We can help more animals but without making a massive financial or lifetime commitment in respect of each animal We can affect a wider community We can be preventative We can take the service to the animal
  35. 36. So who do we need to reach? <ul><li>Sarah, age 19….. </li></ul>
  36. 37. So who do we need to reach. <ul><li>Sarah, age 19….. </li></ul><ul><li>Ladies and gentlemen, please welcome….. Sarah!!!!!! </li></ul>
  37. 38. Dogs Trust – City Dogs. <ul><li>Targets young people in urban areas </li></ul><ul><li>Non-judgemental </li></ul><ul><li>Parks, streets, estates, “hangout spots”. </li></ul>
  38. 39. Wood Green – “Hands-On”
  39. 40. RSPCA - CAAW
  40. 41. St. Augustine, Florida
  41. 42. Cats Protection <ul><li>Local Councils… </li></ul>
  42. 43. Cats Protection Over to our expert….
  43. 44. Cats Protection <ul><li>CP volunteers getting out into the community </li></ul><ul><li>Working together with other charities and other bodies </li></ul>
  44. 45. Who?
  45. 46. Where? Community centres Supermarket car parks Local parks/ dog walking areas
  46. 47. When? <ul><li>In warmer weather (no ‘summer’ in UK this year) </li></ul><ul><li>Weekdays and Saturday/ Sunday </li></ul><ul><li>All day (+ into evening if area suitable) </li></ul>
  47. 48. Before the event <ul><li>Advance publicity is essential </li></ul><ul><ul><li>Advertising in local press </li></ul></ul><ul><ul><li>Posters in shops, on bus stops, etc. </li></ul></ul><ul><ul><li>Fliers delivered to local housing </li></ul></ul>
  48. 49. Who did what - 1 Dog health checks and behavioural advice
  49. 50. Who did what - 2 Veterinary nurse and receptionist/ van driver
  50. 51. Who did what - 3 <ul><li>Dog warden service </li></ul><ul><li>Lost and stray dogs </li></ul><ul><li>Responsible dog ownership – barking, dog mess, etc. </li></ul><ul><li>At the event, gave general advice and handed out ‘poop bags’ </li></ul>
  51. 52. Who did what - 4 <ul><li>Dog neutering vouchers </li></ul><ul><li>Low-cost microchipping </li></ul><ul><li>Flea and worm treatments </li></ul><ul><li>Claw clipping </li></ul>
  52. 53. Who did what - 5 <ul><li>Cat neutering vouchers </li></ul><ul><li>CP info/ advice leaflets </li></ul>
  53. 54. Who did what - 6 <ul><li>Also gave out neutering info with our phone number, asking people to give to others with a cat/ kitten </li></ul>
  54. 55. What we did after <ul><li>Lots of follow-up to make sure vouchers were used </li></ul>
  55. 56. What was achieved - 1 20 dog neutering vouchers given out 600+ visitors 152 dog health checks 72 cat neutering vouchers given out 50+ people given help/ advice 20 microchips implanted 1 ‘kitten breeder’ dealt with by RSPCA
  56. 57. What was achieved - 2 <ul><li>More widely/ longer-term: </li></ul><ul><ul><li>Awareness-raising for each partner </li></ul></ul><ul><ul><li>Recruitment of volunteers </li></ul></ul><ul><ul><li>Relationship-building </li></ul></ul><ul><ul><li>Local Authority won ‘Innovator of the Year’ award </li></ul></ul>
  57. 58. What was achieved - 3 <ul><li>And most importantly for CP: </li></ul><ul><ul><li>Prevention of many unwanted litters – at least 7,500 kittens over 5 years </li></ul></ul>
  58. 59. End result…. <ul><li>By getting out there and working together we ‘multiplied’ our effectiveness </li></ul><ul><li>I got a slight tan… </li></ul><ul><li>Happiness all round! </li></ul>
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