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CONTEXTUAL BROADCASTING
Raimo van der Klein
SPRXmobile
1. BOXED MEDIA
2. THE MOBILE MEDIUM
3. CONTEXTUAL BROADCASTING
1. BOXED MEDIA
          http://www.flickr.com/photos/butterflypsyche/2913481850/
What is
BOXED MEDIA?                                   Box




                                                        wid...
MEDIA
http://www.flickr.com/photos/rdodson/3487265216/
                                                  physically contain...
MEDIA
has been like this for centuries
LIKE BOOKS
TELEVISION
NEWSPAPERS
    and magazines
The personal


COMPUTER       in all it’s forms
CINEMA
the
MOBILE
  phone
      ..in the early years
Even our

FRIENDS
are in the box   shouldn’t we try to get them out of the box?
How do you recognize
            boxed media?
They show you something


  SHINY
lure
   They

you right in..
ISOLATING YOU
from the   real world
And all boxed media have their own verb..
READING WATCHING SURFING
TIME
So how much   do we spent in the box?
70.6
                                                        hours / week

IDC: http://www.idc.com/getdoc.jsp?containerId=...
You can’t put everything
              in the box!
THE BOX


isolated ---> contextual

         social     MEDIA
The end of The Attention Game
is near.                 Timothy Schenck
END CHAPTER 1
2. THE MOBILE MEDIUM
              http://www.flickr.com/photos/butterflypsyche/2913481850/
?
1992-2000       2000-2008   2008-????
COMMUNICATION     CONTENT     CONTEXT


The 3 Era’s of Mobile
Contextual Services:
  Services that ‘understand’ your
circumstances/ situation and offer
       relevant information.
CONTEXT =   The 3rd Dimension
                    http://www.flickr.com/photos/altus/309451832/
GIVING DEPTH TO

            THE BOX
            depth




                     i dth
   len              w
      gth
CONTEXT                                               significally reduces
INFORMATION OVERLOAD



http://www.flickr.com/ph...
CONTEXT
FILTERS!            and shows only that what is relevant
                                                      HER...
MINIMUNI
If you live exactly 6 minutes from Sunset Tunnel
East Portal, 8 minutes from Duboce and Church,
and 10 minutes fr...
Personal Mobile Context
                                      Twitter
Weather                                             ...
FROM CONTENT TO CONTEXT
Content                                       Service
                           Content pipes    ...
AUTOMATIC DOOR                  RETAIL PEOPLE COUNTER




Contextual Services are already all around you.
        Many tim...
Communication
Context          Content

 How will we
use contextual
  services?




                           http://www....
LOCAL                                              GLOBAL

            Networks                  Mobile               Cont...
END CHAPTER 2
3. CONTEXTUAL BROADCASTING
HOW TO BRING THESE WORLDS TOGETHER?
Personal Mobile Context

                  Activities     Social
 Environment
                   (what)        (who)



  ...
Personal Mobile Context

                  Activities     Social
 Environment
                   (what)        (who)



  ...
Personal Mobile Context

               News     Verkiezingen
               Sports   Lotterij trekking
 Environment
     ...
Personal Mobile Context

                      TV kijken   Sporten
         Activities   Reizen      Tuinieren
          (...
Personal Mobile Context

                         Gaming
                Social   Flirting
                (who)    Matchi...
Personal Mobile Context



                         Stressed
                         Verveeld
                Mental
    ...
Personal Mobile Context




                          Social Networks
                Virtual   Twitter
                  ...
Personal Mobile Context




                        Beweging
                        Gezondheid
        Physiological
    ...
Personal Mobile Context




        Interesses
        Cultuur
   Me   Levenscyclus
        Sociale klasse


             ...
Personal Mobile Context



POI
File info     Spatio -
Tourisme     Temporal
             (where/when)
Local info




     ...
Personal Mobile Context
                 Verkiezingen        TV kijken
                 Lotterij trekking   Reizen
       ...
Create Services Around The Domains
     You Feel Comfortable With

        No clear usecase? Don’t do it!
Thank You!
      raimo@sprxmobile.com
      twitter.com/rhymo
      +31 6 4117 1116



© 2009, SPRXmobile Confidential and ...
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Transcript of "Sprx Npo"

  1. 1. CONTEXTUAL BROADCASTING Raimo van der Klein SPRXmobile
  2. 2. 1. BOXED MEDIA 2. THE MOBILE MEDIUM 3. CONTEXTUAL BROADCASTING
  3. 3. 1. BOXED MEDIA http://www.flickr.com/photos/butterflypsyche/2913481850/
  4. 4. What is BOXED MEDIA? Box width Media contained in an isolated environment. Fixed in two dimensions (length X width). Main purpose of media is to consume it. length
  5. 5. MEDIA http://www.flickr.com/photos/rdodson/3487265216/ physically contained..
  6. 6. MEDIA has been like this for centuries
  7. 7. LIKE BOOKS
  8. 8. TELEVISION
  9. 9. NEWSPAPERS and magazines
  10. 10. The personal COMPUTER in all it’s forms
  11. 11. CINEMA
  12. 12. the MOBILE phone ..in the early years
  13. 13. Even our FRIENDS are in the box shouldn’t we try to get them out of the box?
  14. 14. How do you recognize boxed media?
  15. 15. They show you something SHINY
  16. 16. lure They you right in..
  17. 17. ISOLATING YOU from the real world
  18. 18. And all boxed media have their own verb.. READING WATCHING SURFING
  19. 19. TIME So how much do we spent in the box?
  20. 20. 70.6 hours / week IDC: http://www.idc.com/getdoc.jsp?containerId=prUS21096308 http://www.flickr.com/photos/cheskywong/3196669438/
  21. 21. You can’t put everything in the box!
  22. 22. THE BOX isolated ---> contextual social MEDIA
  23. 23. The end of The Attention Game is near. Timothy Schenck
  24. 24. END CHAPTER 1
  25. 25. 2. THE MOBILE MEDIUM http://www.flickr.com/photos/butterflypsyche/2913481850/
  26. 26. ? 1992-2000 2000-2008 2008-???? COMMUNICATION CONTENT CONTEXT The 3 Era’s of Mobile
  27. 27. Contextual Services: Services that ‘understand’ your circumstances/ situation and offer relevant information.
  28. 28. CONTEXT = The 3rd Dimension http://www.flickr.com/photos/altus/309451832/
  29. 29. GIVING DEPTH TO THE BOX depth i dth len w gth
  30. 30. CONTEXT significally reduces INFORMATION OVERLOAD http://www.flickr.com/photos/philipjbigg/2347439626/
  31. 31. CONTEXT FILTERS! and shows only that what is relevant HERE AND NOW http://www.flickr.com/photos/philipjbigg/2347439626/
  32. 32. MINIMUNI If you live exactly 6 minutes from Sunset Tunnel East Portal, 8 minutes from Duboce and Church, and 10 minutes from Church Station you may find it useful too. © 2009, SPRXmobile Confidential and Proprietory http://www.flickr.com/photos/eggz/1446511138/
  33. 33. Personal Mobile Context Twitter Weather People nearby Presence Rain prediction Buddyfinder Agenda NFC / RFID Social Filters Activities Social Environment (what) (who) Roomware Navigation Spatio - Emomapping Track & Trace Temporal Mental Geofencing (where/when) Virtual Me Physiological me Education Social Networks Accelerometer Beliefs Flickr comments Nokia Sportstracker Experiences (Social Backchannel) Stepcounter © 2009, SPRXmobile Confidential and Proprietory Heartrate © 2009, SPRXmobile Confidential and Proprietory
  34. 34. FROM CONTENT TO CONTEXT Content Service Content pipes Service pipes based on based on Interests Verbs Media Mobile Box Medium Overload Relevance Waste Filtered Static Context Dynamic Context watching or reading, etc Shopping, working, eating out
  35. 35. AUTOMATIC DOOR RETAIL PEOPLE COUNTER Contextual Services are already all around you. Many times disguised as simple small services
  36. 36. Communication Context Content How will we use contextual services? http://www.flickr.com/photos/skyshanghai/2400793508/
  37. 37. LOCAL GLOBAL Networks Mobile Contextual of sensors Services and devices medium Communication 2.0 Sensing, computing and communicating Physical objects Trusted personal Physical and in intelligent sensing and digital world fuse environments computing devices Inspiration: Nokia Mobile Gateway
  38. 38. END CHAPTER 2
  39. 39. 3. CONTEXTUAL BROADCASTING
  40. 40. HOW TO BRING THESE WORLDS TOGETHER?
  41. 41. Personal Mobile Context Activities Social Environment (what) (who) Spatio - Temporal Mental (where/when) Virtual Me Physiological me © 2009, SPRXmobile Confidential and Proprietory © 2009, SPRXmobile Confidential and Proprietory
  42. 42. Personal Mobile Context Activities Social Environment (what) (who) Spatio - Temporal Mental (where/when) Virtual Me Physiological me © 2009, SPRXmobile Confidential and Proprietory © 2009, SPRXmobile Confidential and Proprietory
  43. 43. Personal Mobile Context News Verkiezingen Sports Lotterij trekking Environment Weer Live events File etc... © 2009, SPRXmobile Confidential and Proprietory
  44. 44. Personal Mobile Context TV kijken Sporten Activities Reizen Tuinieren (what) Shoppen Klussen Uitgaan Koken © 2009, SPRXmobile Confidential and Proprietory
  45. 45. Personal Mobile Context Gaming Social Flirting (who) Matching Competities © 2009, SPRXmobile Confidential and Proprietory
  46. 46. Personal Mobile Context Stressed Verveeld Mental Escapism Verliefd © 2009, SPRXmobile Confidential and Proprietory
  47. 47. Personal Mobile Context Social Networks Virtual Twitter me Recommendations Games © 2009, SPRXmobile Confidential and Proprietory
  48. 48. Personal Mobile Context Beweging Gezondheid Physiological Conditie X © 2009, SPRXmobile Confidential and Proprietory
  49. 49. Personal Mobile Context Interesses Cultuur Me Levenscyclus Sociale klasse © 2009, SPRXmobile Confidential and Proprietory
  50. 50. Personal Mobile Context POI File info Spatio - Tourisme Temporal (where/when) Local info © 2009, SPRXmobile Confidential and Proprietory
  51. 51. Personal Mobile Context Verkiezingen TV kijken Lotterij trekking Reizen News Live events Shoppen Sporten Sports etc... Uitgaan Tuinieren Weer Klussen POI File Koken File info Gaming Tourisme Flirting Local info Matching Competities Interesses Cultuur Stressed Levenscyclus Verveeld Sociale klasse Escapism Beweging Verliefd Social Networks Gezondheid Twitter Conditie Recommendations X Games © 2009, SPRXmobile Confidential and Proprietory © 2009, SPRXmobile Confidential and Proprietory
  52. 52. Create Services Around The Domains You Feel Comfortable With No clear usecase? Don’t do it!
  53. 53. Thank You! raimo@sprxmobile.com twitter.com/rhymo +31 6 4117 1116 © 2009, SPRXmobile Confidential and Proprietory
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