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Sprx Npo

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  • 1. CONTEXTUAL BROADCASTING Raimo van der Klein SPRXmobile
  • 2. 1. BOXED MEDIA 2. THE MOBILE MEDIUM 3. CONTEXTUAL BROADCASTING
  • 3. 1. BOXED MEDIA http://www.flickr.com/photos/butterflypsyche/2913481850/
  • 4. What is BOXED MEDIA? Box width Media contained in an isolated environment. Fixed in two dimensions (length X width). Main purpose of media is to consume it. length
  • 5. MEDIA http://www.flickr.com/photos/rdodson/3487265216/ physically contained..
  • 6. MEDIA has been like this for centuries
  • 7. LIKE BOOKS
  • 8. TELEVISION
  • 9. NEWSPAPERS and magazines
  • 10. The personal COMPUTER in all it’s forms
  • 11. CINEMA
  • 12. the MOBILE phone ..in the early years
  • 13. Even our FRIENDS are in the box shouldn’t we try to get them out of the box?
  • 14. How do you recognize boxed media?
  • 15. They show you something SHINY
  • 16. lure They you right in..
  • 17. ISOLATING YOU from the real world
  • 18. And all boxed media have their own verb.. READING WATCHING SURFING
  • 19. TIME So how much do we spent in the box?
  • 20. 70.6 hours / week IDC: http://www.idc.com/getdoc.jsp?containerId=prUS21096308 http://www.flickr.com/photos/cheskywong/3196669438/
  • 21. You can’t put everything in the box!
  • 22. THE BOX isolated ---> contextual social MEDIA
  • 23. The end of The Attention Game is near. Timothy Schenck
  • 24. END CHAPTER 1
  • 25. 2. THE MOBILE MEDIUM http://www.flickr.com/photos/butterflypsyche/2913481850/
  • 26. ? 1992-2000 2000-2008 2008-???? COMMUNICATION CONTENT CONTEXT The 3 Era’s of Mobile
  • 27. Contextual Services: Services that ‘understand’ your circumstances/ situation and offer relevant information.
  • 28. CONTEXT = The 3rd Dimension http://www.flickr.com/photos/altus/309451832/
  • 29. GIVING DEPTH TO THE BOX depth i dth len w gth
  • 30. CONTEXT significally reduces INFORMATION OVERLOAD http://www.flickr.com/photos/philipjbigg/2347439626/
  • 31. CONTEXT FILTERS! and shows only that what is relevant HERE AND NOW http://www.flickr.com/photos/philipjbigg/2347439626/
  • 32. MINIMUNI If you live exactly 6 minutes from Sunset Tunnel East Portal, 8 minutes from Duboce and Church, and 10 minutes from Church Station you may find it useful too. © 2009, SPRXmobile Confidential and Proprietory http://www.flickr.com/photos/eggz/1446511138/
  • 33. Personal Mobile Context Twitter Weather People nearby Presence Rain prediction Buddyfinder Agenda NFC / RFID Social Filters Activities Social Environment (what) (who) Roomware Navigation Spatio - Emomapping Track & Trace Temporal Mental Geofencing (where/when) Virtual Me Physiological me Education Social Networks Accelerometer Beliefs Flickr comments Nokia Sportstracker Experiences (Social Backchannel) Stepcounter © 2009, SPRXmobile Confidential and Proprietory Heartrate © 2009, SPRXmobile Confidential and Proprietory
  • 34. FROM CONTENT TO CONTEXT Content Service Content pipes Service pipes based on based on Interests Verbs Media Mobile Box Medium Overload Relevance Waste Filtered Static Context Dynamic Context watching or reading, etc Shopping, working, eating out
  • 35. AUTOMATIC DOOR RETAIL PEOPLE COUNTER Contextual Services are already all around you. Many times disguised as simple small services
  • 36. Communication Context Content How will we use contextual services? http://www.flickr.com/photos/skyshanghai/2400793508/
  • 37. LOCAL GLOBAL Networks Mobile Contextual of sensors Services and devices medium Communication 2.0 Sensing, computing and communicating Physical objects Trusted personal Physical and in intelligent sensing and digital world fuse environments computing devices Inspiration: Nokia Mobile Gateway
  • 38. END CHAPTER 2
  • 39. 3. CONTEXTUAL BROADCASTING
  • 40. HOW TO BRING THESE WORLDS TOGETHER?
  • 41. Personal Mobile Context Activities Social Environment (what) (who) Spatio - Temporal Mental (where/when) Virtual Me Physiological me © 2009, SPRXmobile Confidential and Proprietory © 2009, SPRXmobile Confidential and Proprietory
  • 42. Personal Mobile Context Activities Social Environment (what) (who) Spatio - Temporal Mental (where/when) Virtual Me Physiological me © 2009, SPRXmobile Confidential and Proprietory © 2009, SPRXmobile Confidential and Proprietory
  • 43. Personal Mobile Context News Verkiezingen Sports Lotterij trekking Environment Weer Live events File etc... © 2009, SPRXmobile Confidential and Proprietory
  • 44. Personal Mobile Context TV kijken Sporten Activities Reizen Tuinieren (what) Shoppen Klussen Uitgaan Koken © 2009, SPRXmobile Confidential and Proprietory
  • 45. Personal Mobile Context Gaming Social Flirting (who) Matching Competities © 2009, SPRXmobile Confidential and Proprietory
  • 46. Personal Mobile Context Stressed Verveeld Mental Escapism Verliefd © 2009, SPRXmobile Confidential and Proprietory
  • 47. Personal Mobile Context Social Networks Virtual Twitter me Recommendations Games © 2009, SPRXmobile Confidential and Proprietory
  • 48. Personal Mobile Context Beweging Gezondheid Physiological Conditie X © 2009, SPRXmobile Confidential and Proprietory
  • 49. Personal Mobile Context Interesses Cultuur Me Levenscyclus Sociale klasse © 2009, SPRXmobile Confidential and Proprietory
  • 50. Personal Mobile Context POI File info Spatio - Tourisme Temporal (where/when) Local info © 2009, SPRXmobile Confidential and Proprietory
  • 51. Personal Mobile Context Verkiezingen TV kijken Lotterij trekking Reizen News Live events Shoppen Sporten Sports etc... Uitgaan Tuinieren Weer Klussen POI File Koken File info Gaming Tourisme Flirting Local info Matching Competities Interesses Cultuur Stressed Levenscyclus Verveeld Sociale klasse Escapism Beweging Verliefd Social Networks Gezondheid Twitter Conditie Recommendations X Games © 2009, SPRXmobile Confidential and Proprietory © 2009, SPRXmobile Confidential and Proprietory
  • 52. Create Services Around The Domains You Feel Comfortable With No clear usecase? Don’t do it!
  • 53. Thank You! raimo@sprxmobile.com twitter.com/rhymo +31 6 4117 1116 © 2009, SPRXmobile Confidential and Proprietory