Personas forInstructional Design?Daphne Ogle-Glenn, User Experience Designer,Educational Technology Services, UC Berkeley
PersonasPut you in the shoes of your users/audienceTraditionally used in user experiencedesignModels of people and their b...
"A persona is a user archetypeyou can use to help guidedecisions about productfeatures, navigation,interactions, and even ...
A persona is a user archetype youcan use to help guide decisionsabout ....Course Design?
Why personas?get to know your audiencemake assumptions about studentsexplicitthink about specific students but meetneeds o...
Personas based ongoalsattitudesbehaviorsskillsNOT demographics
Fatik, first year undergrad
Hannah, 2nd year biology
What might we includein a course persona?Who are these people?What do they want to get out of yourclass?What do they alrea...
Creating personasCollectionAnalysisInterpretationCreation
Persona Creation ToolsCollection - surveymonkey.com,interviews,Analysis - surveymonkey.comInterpretation - HumanCreation -...
Surveymonkey.com
ResourcesMore on personas:  http://wiki.fluidproject.org/display/  fluid/PersonasSurveymonkey.com
Personas in instructional design
Personas in instructional design
Personas in instructional design
Personas in instructional design
Personas in instructional design
Personas in instructional design
Personas in instructional design
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Personas in instructional design

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  • Transcript of "Personas in instructional design"

    1. 1. Personas forInstructional Design?Daphne Ogle-Glenn, User Experience Designer,Educational Technology Services, UC Berkeley
    2. 2. PersonasPut you in the shoes of your users/audienceTraditionally used in user experiencedesignModels of people and their behaviors
    3. 3. "A persona is a user archetypeyou can use to help guidedecisions about productfeatures, navigation,interactions, and even visualdesign."(Kim Goodwin, Cooper.com)
    4. 4. A persona is a user archetype youcan use to help guide decisionsabout ....Course Design?
    5. 5. Why personas?get to know your audiencemake assumptions about studentsexplicitthink about specific students but meetneeds of all
    6. 6. Personas based ongoalsattitudesbehaviorsskillsNOT demographics
    7. 7. Fatik, first year undergrad
    8. 8. Hannah, 2nd year biology
    9. 9. What might we includein a course persona?Who are these people?What do they want to get out of yourclass?What do they already know?How do they best learn?Who supports them in their learning?
    10. 10. Creating personasCollectionAnalysisInterpretationCreation
    11. 11. Persona Creation ToolsCollection - surveymonkey.com,interviews,Analysis - surveymonkey.comInterpretation - HumanCreation - word processor, wiki,presentation tool
    12. 12. Surveymonkey.com
    13. 13. ResourcesMore on personas: http://wiki.fluidproject.org/display/ fluid/PersonasSurveymonkey.com
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