Personas in instructional design

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Transcript

  • 1. Personas forInstructional Design?Daphne Ogle-Glenn, User Experience Designer,Educational Technology Services, UC Berkeley
  • 2. PersonasPut you in the shoes of your users/audienceTraditionally used in user experiencedesignModels of people and their behaviors
  • 3. "A persona is a user archetypeyou can use to help guidedecisions about productfeatures, navigation,interactions, and even visualdesign."(Kim Goodwin, Cooper.com)
  • 4. A persona is a user archetype youcan use to help guide decisionsabout ....Course Design?
  • 5. Why personas?get to know your audiencemake assumptions about studentsexplicitthink about specific students but meetneeds of all
  • 6. Personas based ongoalsattitudesbehaviorsskillsNOT demographics
  • 7. Fatik, first year undergrad
  • 8. Hannah, 2nd year biology
  • 9. What might we includein a course persona?Who are these people?What do they want to get out of yourclass?What do they already know?How do they best learn?Who supports them in their learning?
  • 10. Creating personasCollectionAnalysisInterpretationCreation
  • 11. Persona Creation ToolsCollection - surveymonkey.com,interviews,Analysis - surveymonkey.comInterpretation - HumanCreation - word processor, wiki,presentation tool
  • 12. Surveymonkey.com
  • 13. ResourcesMore on personas: http://wiki.fluidproject.org/display/ fluid/PersonasSurveymonkey.com