1. In what ways does your media
product, use, develop or challenge
forms and conventions of real
media products?

2. Convention Research
From conducting research into similar products I have been able
to identify the conventions of the media forms I have produced.
These include researching and analysing; three album covers,
three album advertisements and three music video’s.

3. Artist/ Band Name
Relevant Background
Album Name
Bold Title
Eye-catching Font Related Costume
Conventions of an
Album Cover
Band/ Artist Logo
Bright Colours
Image of Artist or Band Parental Advisory Logo
Meets the ‘Rule of Mid/Close up image
Meets the ‘Route of the
Thirds’ principle
Eye’ principle

4. My Album Cover
In terms of producing an album cover for my ancillary task I
intended to follow and use the main conventions that I had
identified from my research into similar album covers.
In comparison I feel my album cover looks conventional and
follows a similar layout and font style to real album covers

5. How my album cover meets forms and
conventions
Artist/ Band Name
Eye-catching Font
Teenage Related
Image of Artist or Band Costume
Bright Colours
Meets the ‘Rule of
Thirds’ principle
Album Name
I believe that my album cover follows the forms and conventions of similar products
and would therefore have greater appeal to my target audience and would fit well in
the market of similar products. This would suggest the target audience would be more
interested in buying the product as it follows successful conventions.

6. Bold Title
Large Band Name
Release Date
Record label logo
One liner reviews
Conventions of an
Album Advert
Website links
Image of Album
Cover
Price of album
Image of Band/ Artist
Meets the ‘Route of the Quote from established
Eye’ principle magazine/ newspaper

7. My Album Advert
In terms of producing an album advert for my ancillary task I
followed the main conventions that I had identified from my
research into similar album adverts.
In comparison I feel my album advert looks conventional and
follows a similar layout, font styles and review features

8. How my album advert meets forms
and conventions
Meets the ‘Route of the Quote from established
Eye’ principle magazine/ newspaper
Bold Title Website links
Image of
One liner reviews
Band/ Artist
Release Date
I believe that my album advert follows the forms and conventions of similar products and
would therefore have greater appeal to my target audience and would fit well in the market
of similar products. This would suggest the target audience would be more interested in
buying the product as it follows successful conventions.

9. Ambient sounds
Transitions
Relevant video to Conventional costume
lyrical meaning relating to target audience
Slow motion effect
Relevant setting to
music video
Conventions of a
music video Live performance
Appearances from from the artist/ band
the artist/ band
Fast/slow paced
editing
Development of Song
narrative overlay Dance routines Varied use of
camerawork
Pan
Close up/ Mid close up
Long shot

10. How my music video meets forms and
conventions?
In terms of producing a music video for my main audio-visual
task I followed the main conventions that I had identified from
my research into similar music video’s.
Relevant video to Fast/slow paced
lyrical meaning editing
Appearances from Live performance
the artist/ band from the artist/ band
Song
Slow motion effect
overlay
Varied use of Transitions
camerawork
Development of narrative Conventional costume
relating to target audience

11. Conventions of Editing and Sound
Conventionally, music video’s feature;
• Split screens – we challenged this convention by not incorporating any split screens into our music
video
• Fast or slow paced editing - we used both fast and slow paced editing styles throughout our
music video where appropriate
• Transitions – we used these in order to split up the music video
• Diegetic sound of band playing - we followed this convention by filming the band playing on
the rooftop
• Song overlay - we followed this convention by using Wheatus’ - Teenage Dirtbag as an over lay on
the music video

12. Camerawork Conventions
• Variety of shot types;
Pan shots – moving from band member to band member
Zoom in – on the lead singer’s face
Low angle shot – see the whole band performing
Long shot – see the whole band
Close up – to show a band members importance
In our main audio-visual task of producing a music video as a group we
aimed to follow as many identified conventions as possible. We used a
variety of shot types when filming, including; a long shot at the start of
the video showing the whole band playing on the rooftop. We then used
a variety of close up’s on the lead singer, Ben’s face. We also used pan
shot’s to alternatively show all of the band members and the location
they were playing in. The intended effect of following conventions of
camerawork was to have a wider appeal to our target audience.

13. Mise en Scene Conventions
• Props – performance equipment
band merchandise
drums
guitar
microphone & stand
bass guitar
• Costume – teen related
skinny jeans
check shirt
• Location – school
outside
concert halls
street
In terms of conventions, I believe I followed, used and
developed the conventions that I identified after analysing
similar products.