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Konrad Group   Experience Driven Navigation   Oct 2012
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Konrad Group Experience Driven Navigation Oct 2012

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Konrad Group explores \'Experience Driven Navigation\'. These slides were originally presented by David Offierski for the Design track at Android TO on October 26, 2012.

Konrad Group explores \'Experience Driven Navigation\'. These slides were originally presented by David Offierski for the Design track at Android TO on October 26, 2012.

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Konrad Group   Experience Driven Navigation   Oct 2012 Konrad Group Experience Driven Navigation Oct 2012 Presentation Transcript

  • doffierski@konradgroup.com www.konradgroup.com www.konradgroup.com
  • Who We Work With www.konradgroup.com
  • What is it? www.konradgroup.com
  • DefinedThe rise of “second screen” apps and new audience engagementtechnologies such as audio fingerprinting and gamification platformsare changing the standards of mobile and tablet UI design.Audience engagement apps are now able to deliver dynamic, real-timecontent to devices. These apps facilitate 2-way communication, allowing users to participate in the action onscreen. Experiencedriven navigation allows media producers to deliver the mosttemporally relevant, actionable information to their audience. www.konradgroup.com
  • We Love Good DesignGood design is essential to a good user experience. However, it’s all very “static” isn’t it? www.konradgroup.com
  • The Multi-Screen Experience 86% of viewers use mobile devices while watching TV 145% of tablet users have their device in front of a television at all times 2 www.konradgroup.com
  • Use CasesSecond Screen apps are a big deal for mediaproducers. Particularly for live events, news, reality tv and sports formats. www.konradgroup.com
  • Engagement Pioneers Audience engagement is not a new concept. It hasalways been the name of the game in TV. These guys wrote the book on it. www.konradgroup.com
  • Case Study www.konradgroup.com
  • Audience Engagement AppiOS and Android App allowed users to:• access special content• learn about contestants• discuss on social networks• provide feedback on performances.• take part in real-time challenges• vote for their favourite Dorothy www.konradgroup.com
  • Dynamic UIThe app incorporated audiowatermarking technology which synced tothe broadcast and triggered the displayof content and challenges on usersdevices.The instructional overlay informedusers how the app worked and where tolook for recent content. www.konradgroup.com
  • Smart Sync APIThe most recent item to be synced islocked in the leftmost slot of the scrollbar. Users can browse to view otherchallenges & content. www.konradgroup.com
  • GamificationA gamification platform tracked usersparticipation with the app and broadcast.The more challenges a user participatedin, they were rewarded with votes whichwould be used to decide the winningDorothy. www.konradgroup.com
  • Closing the Feedback LoopDuring the broadcast, the audience was asked to rate each Dorothy’sperformance using the Crystal Ball in the app. As the results came in, theywere delivered live on the TV screen via the on-stage Crystal Ball. www.konradgroup.com
  • Mobile is SocialThe app had a social deck integrated onthe main menu and gesture control thatallowed it to be pulled from the rightmargin with a swipe.Between broadcasts, the CBC Social Teamengaged users through social networksand posting offline challenges. www.konradgroup.com
  • Whats Next for Second Screen? If it’s Big in Japan...Check out www.c-o-g..jp www.konradgroup.com
  • Tell us about your Second Screen + Audience Engagement Projects We’re Experts!David Offierski Illustrations by: gevi marotzdoffierski@konradgroup.com @therealgevi www.konradgroup.com