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Clip Mobile: Location-Based Content Platform

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Clip Mobile has built a multi-platform location-based content management system and analytics dashboard. Currently configured to handle location-based mobile coupons, the platform is available for …

Clip Mobile has built a multi-platform location-based content management system and analytics dashboard. Currently configured to handle location-based mobile coupons, the platform is available for co-branded and white label opportunities. Contact: info@clipmobile.ca for more details.

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  • 1. Loca%on-­‐Based  Content    Pla1orm  Own  Your  Customer  From    Click  to  Cash  Register.  
  • 2. because getting on the phone…Source:    AppsFire.com   Average  number  of  apps  per  iPhone  :  65   Average  money  spent  on  apps  per  iPhone  :  $80   Average  cost  of  a  paid  app  :  $1.56   Percentage  of  free  apps  :  65%  (only?)   Percentage  users  with  ONLY  free  apps  :  7%  
  • 3. does not necessarily mean stayingon the phone…Location based discounts add value and build engagementwith mobile users -­‐-­‐  Only  20%  of  users  return  to  use  an  app  aNer  the  first  day  aNer  downloading  (Pinch  Media)   -­‐-­‐  ANer  a  month,  this  number  drops  to  5%  (Pinch  Media)  
  • 4. An  Industry  Leading  LBS  PlaTorm  Clip  Mobile  has  built  a  plaTorm  to  deliver  locaVon-­‐based  discounts  to    iPhone,  Android  and  Blackberry  apps.    By  puXng  over  2  years  of  work  into  our  deal  aggregator  apps  (Clip  Mobile),  we  have  become  experts  on  using  locaVon-­‐based  content  to  improve  the  mobile  experience  and  further  engage  customers.      If  you  are  a  brand,  retailer,  content  publisher  or  property  manager  you  already  know  you  need  a  strong  mobile  strategy.  Building  apps  is  not  the  right  soluVon  for  everyone,  but  those  embarking  on  an  app  strategy  must  create    mobile  experiences  that  create  value  for  the  end  user  and  build  brand  engagement  with  their  target  market.  The  challenge  is,  how  to  achieve  the  end  goal  on  Vme,  on  task  and  on  budget?    We  offer  co-­‐branded,  white-­‐label  and  custom  soluVons  that  leverage  our  exisVng  locaVon-­‐based  discount  plaTorm  and  experVse  in  building  compelling  mobile  experiences.  
  • 5. Why  Coupons?  A  recent  report  published  by  Juniper  Research  on  Mobile  MarkeVng  and  Retail  Strategies  forecasts  that  the  market  for  mobile  coupons  is  set  to  double  by  2012  to  $4  billion.    Borrell  Associates  published  a  report  on  mobile  markeVng  in  April  2010,  and  forecasted  coupons  as  the  early  driver  for  growth  of  about  84  percent  a  year  through  2014,  from  a  $2.7  billion  market  in  2009  to  $57  billion.  
  • 6. An  Industry  Leading  LBS  PlaTorm  Features  • Manage  an  unlimited  number  of  merchants,  retail  locaVons,  &  coupons  • Set  up  affiliate  and  merchant  accounts  to  allow  self-­‐service  • AutomaVcally  geocode  addresses  • AcVvate  &  deacVvate  coupons  in  real-­‐Vme  • Set  up  expiraVon  dates  &  go-­‐live  dates  • Associate  coupons  with  specific  locaVons  &  manage  complex  groupings  • AutomaVcally  enforce  usage  restricVons,  including  limited  use,  Vme-­‐of-­‐day,  or  day-­‐of-­‐week    • Generate  detailed,  real-­‐Vme  analyVcs  including:  views,  click-­‐throughs,  demographics,  locaVon,  and  more  • Simple,  XML-­‐based  API  for  integraVon  with  other  front-­‐ends  or  parallel  services  • Plus,  numerous  other  features  and  upgrades  that  can  be  implemented  upon  demand  (e.g.  barcode  support  or  integrated  billing)
  • 7.  Coupon  Management  System  The  web-­‐based  API  allows  marketers  to  quickly  and  easily  create  offers  from  any  computer  with  an  internet  connecVon.  Automate  go-­‐live  and  expiraVon  dates,  associate  offers  to  one  or  many  locaVons,  and  enforce  usage  restricVons  through  the  simple  form-­‐based  system.    
  • 8.  Coupon  Management  System  The  CMS  tracks  gross  impressions  and  unique  users  viewing  each  offer.    Impressions  and  users  can  be  tracked  on  a  per-­‐locaVon  basis.  Simple,  XML-­‐based  API  for  integraVon  to  exisVng  front-­‐ends  or  parallel  services.  
  • 9. User  LocaVon-­‐Data  The  system  collects  a  robust  set  of  user-­‐locaVon  data  for  clients.    This  informaVon  allows  for  further  targeted  markeVng  analysis,  mapping  consumer  density  etc.  
  • 10. How  it  Works  Clip  is  a  Canadian  Leader  in  a  Market  Set  for  Massive  Growth.    We  have  built  a  locaVon-­‐based  mobile  plaTorm  that  aggregates  and  delivers  dynamic  content  to  Apple,  Android  and  Blackberry  users  in  Canada.  
  • 11. Technical  Overview  •                 Ruby  on  Rails  w/  MySQL  backend  •       Use  a  number  of  3rd  party  gems  &  plugins  to  achieve  various  pieces  of  funcVonality,  from    geocoding  to  web  UI  controls  •                 Manage  all  the  web/DB  hosts  ourselves,  they  are  Ubuntu  boxes  on  Linode  •     Several  management  scripts/tools  exist,  wrilen  in  everything  from  Ruby  to  shell  script  •                   SCM  via  Git  (hosted  on  Unfuddle)  [some  older  iPhone  code  is  managed  with  SVN]  •                   Mobile  apps  communicate  with  backend  thru  HTTP  API  (REST-­‐like)  •                   iPhone  is  ObjecVve-­‐C,  all  naVve  Cocoa  Touch  libraries  •                   Android  is  Java  (Dalvik  JVM)  •                   BlackBerry  is  Java  ME  +  mobile  web  GUI  (served  thru  the  Rails  app)  
  • 12. The  Clip  Advantage  •   26-­‐months  of  development  behind  the  soNware  •   KISS  Approach  to  experience  design  keeps  users  coming  back.  •     Available  on  3  most  popular  Smartphone  devices  in  Canada  •   Easy  integraVon  with  an  experienced  team  of  technologists  •   “Perfect  storm”  of  market  opportunity.      •   Canadians  love  deals  as  much  as  they  love  their  Smartphones.      
  • 13. Please  contact  us  for  more  informaVon  about  integraVons,  features  and  pricing.    David  Offierski  (416)  886-­‐7245  do@clipmobile.ca  @clipmobile   Clip  Mobile  Inc.  was  selected  by  IDC  Research  as  one  of     10  Mobile  Companies  to  Watch  in  2010  All  references  herein  are  made  to  Clip  Mobile  Inc.    This  document  and  the  accompanying  material  contain  informaVon  proprietary  to  Clip  Mobile  Inc.  provided  solely  for  the  purpose  of  evaluaVng  Clip  Mobile  Inc.  as  an  investment  opportunity.  It  must  be  treated  as  strictly  confidenVal  and  may  not  be  disclosed,  either  in  whole  or  in  part,  to  any  party  not  directly  involved  in  the  decision  of  whether  to  parVcipate  in  this  offering.  This  document  is  not  intended  for  general  circulaVon  or  publicaVon  and  as  such  no  part  of  this  document  may  be  reproduced  in  any  manner  whatsoever  without  the  wrilen  permission  of  Clip  Mobile  Inc.  This  document  does  not  consVtute  a  prospectus,  offering  memorandum  or  public  offering.  No  guarantees  are  made  or  implied  with  regards  to  the    investment.  It  should  be  noted  that  no  security  commission  or  regulatory  authority  has  reviewed  this  document.   ©  Clip  Mobile  Inc.  2010   All  Rights  Reserved