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CeBIT 2009
 

CeBIT 2009

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CeBIT 2009

CeBIT 2009

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    CeBIT 2009 CeBIT 2009 Document Transcript

    • igit al marke t- tes t fr om the d la NE W: Ge t the it .com e year – a t ceb every day o f th place CeBIT 2009: TAKE YOUR BUSINESS TO THE NEXT LEVEL The world’s No.1 marketplace for digital business 3 – 8 MARCH 2009 · HANNOVER www.cebit.com Updated version, September 2008
    • WELCOME TO CeBIT 2009 PROFIT FROM THE NEW UPSWING IN THE MARKET More content, more visitors, more business: In 2008 the No.1 marketplace for digital solutions, trends and innovations once again inspired and energized the international ICT industry. With exhibitors reporting over ten million business inquiries in just six days, CeBIT is proof that the market is on the up once more. There’s a new mood of optimism sweeping through the ICT industry – and your successful business future starts here! New technologies, new trends and developments, cutting-edge innovations – as the top meeting place for the digital industry CeBIT is ideal for making new contacts. An engine driving innovation – and the international forum of choice for knowledge sharing. Leading representatives of business, science and government use the show as a platform for dis- cussing and driving forward the future of ICT. All this creates a vibrant, dynamic environ- ment, full of exciting potential for your business. Boasting more to see and more opportunities, CeBIT never stands still. New display cate- gories are constantly being introduced, and hot topics of the day, such as eHealth, green IT and mobility, are put centre stage at the show. At the same time an informative and high-quality congress program serves to increase visitor numbers still further – around half a million in 2008, from Germany and all over the world. 80 per cent were trade visitors. And now you can mobilize additional business potential at cebit.com – a new service launched for 2009, which gives you a round-the-clock online presence in the world’s No.1 digital marketplace. Putting your business online 24 / 7 considerably extends your reach and lets you make business contacts quickly and easily, at home and abroad. New services, a clear display concept and a concerted campaign of visitor recruitment are designed to build on CeBIT’s strong position as the most important event of the year in the ICT business calendar. CeBIT 2009 is going to be a highlight, so make sure you’re in on the action, presenting your products and solutions at the world’s No.1 digital marketplace! Yours sincerely, Ernst Raue, Member of the Board at Deutsche Messe 2 www.cebit.com
    • CONTENTS ONE PLACE – ENDLESS POSSIBILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4 – 5 495,000 VISITORS WANT TO SEE YOU! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 6 – 7 MEDIA COVERAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 8 – 9 HIGHLIGHTS 2008/2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 10 – 11 A HOT TOPIC AT CeBIT 2009: webciety /CeBIT CONCEPT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12 – 13 cebit.com – YOUR DIGITAL MARKETPLACE / CeBIT HALL BY HALL . . . . . . . . . . . . . . . . . . . . . . p. 14 – 16 BUSINESS PROCESSES / COMMUNICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 17 – 19 TELEMATICS & NAVIGATION, AUTOMOTIVE SOLUTIONS AND TRANSPORT & LOGISTICS / IT INFRASTRUCTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 20 – 21 CONSUMER ELECTRONICS /INTERNET & MOBILE SOLUTIONS . . . . . . . . . . . . . . . . . . . . . . . . . p. 22 – 23 future parc / PUBLIC SECTOR PARC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 24 – 25 TELEHEALTH / BANKING & FINANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 26 – 27 PLANET RESELLER / SERVICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 28 – 30 PRICES, TERMS & CONDITIONS / HALL 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 31 – 33 CeBIT EVENTS WORLDWIDE / iF INTERNATIONAL FORUM DESIGN . . . . . . . . . . . . . . . . . . . . . p. 34 – 35 YOUR CeBIT TEAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 36 – 37 www.cebit.com 3
    • ONE PLACE – ENDLESS POSSIBILITIES EXPLOIT THE POTENTIAL FOR NEW BUSINESS As the flagship trade fair for the ICT industry, CeBIT is the No.1 marketplace for digital solutions, trends and innovations – and the world’s largest convention on ICT-related topics and issues. CeBIT 2008 was no exception: lucrative business opportunities and fruit- ful contacts with fellow professionals make CeBIT a powerful driver of growth right across the industry. And the perfect place, therefore, for you to showcase your company before an international audience of prospective buyers. It’s a chance not to be missed! CeBIT is the most important event of the year for the global ICT industry. Steve Ballmer, Microsoft 4 www.cebit.com
    • CeBIT 2009 – A MUST FOR YOUR FUTURE BUSINESS SUCCESS New topic areas, new visitor groups CeBIT is always adding new display categories to cover current areas of interest and the latest industry trends. This, of course, attracts new target groups to the show every year. Well-defined target groups for more effective business Benefit from the high quota of trade visitors at CeBIT and talk direct to the decision-makers. One flagship trade fair, one meeting place Save yourself time and money: here you can cultivate all your high-value business contacts without having to travel far and wide. More communication, more knowledge transfer Exchange information with senior professionals and leading international companies at the industry’s most important networking event. One goal, profitable investments Trade visitors to CeBIT 2008 placed orders worth around ten billion euros during the show. www.cebit.com 5
    • 495,000 VISITORS WANT TO SEE YOU! FOREIGN VISITORS ACCORDING TO COUNTRY OF ORIGIN Rest of European Union Eastern Europe 50,500 15,600 2,000 North America 2,300 7,000 Rest of Western Asia Europe 3,300 South and 2,300 700 Africa Central America Australia /Oceania With a large number of visitors from Europe and overseas, CeBIT 2008 once again underlined the extent of your opportunities for making international business contacts in Hannover. TRADE VISITORS ACCORDNG TO AREA OF RESPONSIBILITY Senior management 46,200 Data processing / IT management 123,600 Telecommunications 31,400 Research, development, design 23,500 Product development 17,300 Planning, work scheduling 13,000 Manufacturing, production 14,800 Production and quality management 6,100 Purchasing, procurement 21,000 Finance, accounting, controlling 17,300 Talk face to face with the right contacts and decision-makers in your line of business. And new contacts like these lead directly to new orders further down the line. 6 www.cebit.com
    • Quantity and quality: CeBIT delivers not only large numbers of visitors, but above all a high calibre of visitor – including a high proportion of decision-makers and total planned investments amounting to ten billion euros! BREAKDOWN OF VISITORS ACCORDING TO BUSINESS SECTOR Manufacturers of hardware, end-user equipment and infrastructure 17,000 Telecoms services 34,700 Software companies 27,800 IT services, IT consultants 68,600 Service providers and freelance professionals 44,400 Commerce 34,000 Transport and logistics 10,500 Public authorities and institutions 44,100 Skilled trades 9,400 Construction industry 6,500 Banking, finance and insurance 15,500 Healthcare and medical technology 12,300 Energy 6,900 Travel and tourism 2,200 Manufacturing industry: 31,400 – Basic materials and primary products 6,900 – Capital goods 19,100 – Automotive industry (including component suppliers) 10,800 – Mechanical and plant engineering 5,400 – Electrical engineering 3,600 – Consumer goods 4,000 – Food and semi-luxuries 1,400 New target groups: all the relevant market players come together at CeBIT. So you have a chance to pre- sent your products to new target groups and open up new areas of business. EITO – THE KEY ICT MARKETS AT A GLANCE The European Information Technology Observatory (EITO) supplies reliable data and forecasts on the role of Europe within the global ICT market: www.eito.com www.cebit.com 7
    • MEDIA COVERAGE PRESENCE IN THE MEDIA Every year CeBIT in Hannover attracts massive media coverage worldwide. As an exhi- bitor you won’t find such a concentrated international media presence anywhere else. Make the most of this unique communication platform to get yourself and your products talked about – in the national and international press! CeBIT 2008 7,000 G8 Summit 2007 5,000 World Economic Forum 2008 500 Number of accredited journalists TRADE PRESS PRESENCE Every year the world’s press reports at length on CeBIT – and that means on your company too. Whether it’s news agencies such as Reuters, Dow Jones, Bloomberg, AP and dpa or respected papers newspapers such as the Frankfurter Allgemeine Zeitung and the International Herald Tribune: all the major national and international business and trade media send more than 7,000 journalists to CeBIT each year. MULTI-CHANNEL PRESENCE When the latest product highlights of the ICT world are presented every year, all eyes turn to Hannover. You too can benefit from the attention that CeBIT attracts – right across all media channels. Trade press 2,900 Radio and television 1,100 Online media 1,100 Daily and business press 1,000 General-interest press 300 Number of accredited journalists GLOBAL PRESENCE Interest from all over the world: The presence of innumerable foreign media represen- tatives at CeBIT generates worldwide attention for your company. 8 www.cebit.com
    • PRESENCE IN NUMBERS The large journalist presence is reflected in the extent of the media coverage: – 100 hours of reporting on TV and radio – 880 million audience contacts – 60 million total print run – 35,000 items on the Internet ONLINE PRESENCE In addition, CeBIT 2008 was projected and referenced millions of times via the following channels: – Hits on the CeBIT website – Keyword advertising – Podcasts & blogs – Mobile and viral marketing campaigns – Print and online campaigns PRESENCE IN OUR PRESS OFFICE Hartwig von Saß Media success doesn’t just happen Press spokesman CeBIT – by itself. Extensive media coverage is the Company spokesman for result of a sophisticated communication Deutsche Messe strategy. To benefit from our profession- Messegelände al media know-how, simply contact: 30521 Hannover, Germany hartwig.vonsass@messe.de Tel. +49 511 89-31060 www.cebit.com 9
    • HIGHLIGHTS IN 2008 PLAN TO SUCCEED ON EVERY LEVEL The world’s leading ICT show once again proved an all-round success. New additions to the program such as green IT and the new-look CeBIT Global Conferences, plus strong growth in all display categories and the successful introduction of new themes, have further strengthened CeBIT’s leading position in the marketplace. Under the tagline “Improving Life for the Global Village” the CeBIT Global Conferences , addressed issues of topical interest across the ICT industry. Distinguished speakers pre- sented their visions for information technology, finance & controlling, marketing & sales, human resources, manufacturing and procurement & logistics. Topical issues such as the sustainable use of modern information and communication technologies for business and society were discussed by speakers and visitors. The CeBIT Global Conferences served to attract additional target groups to Hannover from all sectors of industry, including profes- sionals working in purchasing, marketing, sales, PR and controlling. Energy efficiency and environmental protection are important issues today, not least for the ICT industry – where they offer substantial business potential. With this year’s “green IT” presentation CeBIT has created the first-ever platform for the digital business community to address this central social challenge. CeBIT presented a range of solutions and innovations for cutting carbon emissions. From power-saving laptops to computer centres with a small carbon footprint – in 2008 exhibitors in Hannover showed that the ICT industry acknowledges its environmental responsibilities, and is facing up to them with imagination and resourcefulness. Hannover is where the top people from government, science and high-tech industry come together. CeBIT is fast becoming the Davos of the ICT industry. August-Wilhelm Scheer, BITKOM 10 www.cebit.com
    • HIGHLIGHTS IN 2009 LOOKING AHEAD: HIGHLIGHTS IN 2009 Last year’s cutting-edge high-tech is this year’s standard product line. This is why CeBIT is always looking for new trends, which it then explores in the world’s No.1 market- place. For 2009 a number of important themes have already emerged, which will create and profitably exploit new market potential. For example: TeleHealth Demographic change and the need to streamline costs are posing new challenges for the healthcare market. The ICT industry sees itself as a driver of innovation in these is- sues of major importance. CeBIT mirrors this growth market and documents the complete spectrum of ICT use in the healthcare sector. INTERNET & MOBILE SOLUTIONS Digitalization and mobility are changing our lives at an increasingly rapid pace. Web 2.0 is changing the face of the media world. Sales worth billions are now being transacted over the Internet. Business processes and workplaces are going mobile, while the demand for web-based business solutions continues to rise. CeBIT is actively promoting the trend towards mobility with the new display category Internet & Mobile Solutions. eLEARNING eLearning and knowledge management are playing an ever greater role in business, science, administration and education. The eLearning section of the show reflects the new mood of optimism at CeBIT – reason enough to develop and extend this section further in 2009. www.cebit.com 11
    • A HOT TOPIC AT CeBIT 2009: webciety The Internet is revolutionizing business processes at an accelerating rate, and entering into every area of our lives. It is – quite simply – the dominant theme of our age. CeBIT 2009 will document the workings of the Internet in full, pulling together all the dynamic trends that are turning the information superhighway into a global meta-medium. THE webciety AREA IN HALL 6 Web 2.0 is the next-generation Internet, very different in terms of the way we use it and perceive it. New technical developments, new content and broader access have generated new applications that have revolutionized Internet usage. The webciety is here to stay. Here at CeBIT, we give a home to companies that see networking and communication as their world. Virtual companies have no showroom, no shop window. But once a year, we can change all that. Your “homebase” can be here at CeBIT – designed in the visual language of the Web, with a presentation supported by sophisticated lighting and projection effects. This is the place to display your solutions for Web 2.0 /Enterprise 2.0: new trends, innova- tions, business models, blogs, wikis, social networks, social software, user-generated and professional content… Keynote addresses, platform discussions, BarCamp, …the webciety Forum is the meeting place of choice for industry experts, suppliers and end users. Come and be a part of the community! 12 www.cebit.com
    • CeBIT CONCEPT MAKE SURE OF YOUR PLACE AT THE HEART OF THE ICT INDUSTRY Identifying trends, responding to challenges – for a number of years now CeBIT has been focusing not just on technologies and products, but also on complete solutions for concrete applications. An approach that has proved extremely popular with visitors and exhibitors alike. BENEFIT FROM A CLEAR DISPLAY STRUCTURE Such a vast array of exhibits needs to be structured and organized into clearly defined – and clearly marked – display categories. New additions to CeBIT as from 2009 will include the fast-growing segment Internet & Mobile Solutions. ALL THE SECTORS, ALL THE THEMES, ALL THE TRENDS Public Sector Parc IT Infrastructure (Public Infrastructure) Halls 19– 22, 24 – 25 Hall 9 Business Processes TeleHealth/eHealth Halls 2 – 7 Hall 9 Communications future parc Halls 12–13, 16, 26, Open-air site, Pavilions Hall 9 Telematics & Navigation, Automotive CeBIT Security World Solutions and Transport & Logistics Hall 11 Halls 14 –15 Internet & Mobile Solutions Banking & Finance Hall 6 Hall 17 Consumer Electronics Planet Reseller Halls 18, 23, 25 – 26, Open-air site, Pavilions Hall 25 Any successful company that doesn’t exhibit at CeBIT is making a mistake. Karl-Heinz Streibich, Software AG www.cebit.com 13
    • cebit.com – YOUR DIGITAL MARKETPLACE MAINTAIN A PRESENCE 365 DAYS A YEAR New target groups, new sales potential, new business partners. Use the new digital marketplace cebit.com to get year-round exposure for your company and your products. Expand your network by adding new business contacts from all over the world. Exchange ideas with ICT experts world-wide and benefit from the resulting synergies. A presence in the digital marketplace not only makes it easier to prepare for the show and follow up new leads afterwards – it also opens up a whole new world of business opportunities. Make the most of these opportunities for your business – showcase your company at cebit.com. It could be the best move you ever make. Corporate logo and brief profile of your company Company details including business locations and partners Unlimited number of product descriptions allowed Data files can be downloaded from the site Links to your own website Optimized linking and presentation of all information Option for updating your data online and all year round More detailed information about your exhibition stand 14 www.cebit.com
    • CeBIT HALL BY HALL HALL 2 HALL 9 Server Technologies Public Sector Parc Business Storage ICT Solutions for the Public Sector Virtualization – eGovernment Solutions (municipal, state, IT Services federal and European Union) – IT Solutions for Municipal Public Utility HALL 3 Undertakings, Municipal Establishments and Document Management Solutions Service Providers Professional Output / Office Solutions – Geoinformation Systems Mailing Solutions – Homeland Security Projection Equipment & Systems HALL 9 HALL 4 TeleHealth / eHealth Business Process Management – BPM HALL 9 Service Oriented Architecture – SOA Customer Relationship Management – CRM future parc Business Intelligence – BI Research & New Technologies Enterprise Resource Planning – ERP – Basic Research Thin Client Computing – Applied Research IT Services / IT Consulting – Ambient/Artificial Intelligence – Living 2020 HALL 5 – Semantical World Enterprise Resource Planning – ERP – Human-Machine-Interaction Supply Chain Management – SCM Vertical Market Solutions HALL 11 CeBIT Security World HALL 6 – Anti Spam & Anti Virus Solutions Human Resource Management – Security Tools & Services Workforce Management – Biometrics Access Control – Card Technology Learning & Knowledge Solutions – Security Soft- & Hardware Recruitment – Security & Availibility in Data Centers System Software & Management – Network Security Open Source Solutions – Video Surveillance – Data Center HALL 6 Central California Pavilion HALLS 12 – 13 Fixed Line & Network Solutions, Infrastructure HALL 6 Wireless Technologies Internet & Mobile Solutions IP Communication – Digital Media Solutions Enterprise Solutions – Enterprise Mobility Call Center Technologies – Web based Solutions Data Center – Web Content Management – Online Marketing HALLS 14 – 16 Telematics & Navigation HALL 7 Automotive Solutions AutoID/RFID Transport & Logistics Product Lifecycle Management – PLM Broadcast, radio equipment & satellite communications Embedded Software & Systems SatNav Mobile Devices & Communication HALLE 8 Public Infrastructure HALL 17 Banking & Finance – Financial Solutions – Insurance Solutions – Point of Sales – Equipment & Systems – Future Banking – Kiosk Systems & Technologies www.cebit.com 15
    • HALLS 18 – 22 HALL 24 Personal Mobile Player Cases & Cooler Mobile & Personal Storage HALL 25 Peripherals Planet Reseller Components PCs & Notebooks, Industry PCs Digital Signage Display Technologies PCs & Notebooks Peripherals Netbooks Accessories Graphic & Sound Digital Home Solutions HALL 26, PAVILIONS 32 – 35, OPEN-AIR SITE digital imaging Carrier & Provider – Digital Photography Mobile Devices & Communication – Printing Solutions Display Technologies – Hardware, Software, Office Solutions Accessories, Consumables HALLS 18, 23 HALL 1, CONFERENCE CENTER (CC) Interactive Entertainment Keynotes & Conferences – Gaming Hardware, Software, Accessories 16 www.cebit.com
    • Halls 2 – 7 BUSINESS PROCESSES LOG ON TO NEW SALES OPPORTUNITIES ICT is absolutely integral to many everyday business processes. Companies that want to compete successfully need to manage and monitor their business processes fast and efficiently – and for that they need solutions they can depend on. From customized software and enhanced digital security to IT outsourcing – companies are looking for the best applications for their type of business. And they’ll find them all at CeBIT. Recipes for success are always welcome in Hannover – as are you and your innovations! Clear structures, more transparency At CeBIT the presentation of IT-based business processes is geared towards the relevant user target groups. Enlarged program, more contacts Explore new business opportunities at more than 20 forums and presentations in the Business Processes section of the show. www.cebit.com 17
    • SPECIALS HIGHLIGHTS Virtualization Forum Hall 2 eLearning Storage + ILM Area Hall 2 Open Source DMS AREA + Forum Hall 3 Security World crm-arena Hall 4 Virtualization forum-bi-bpm Hall 4 Professional Output ERP Forum, ERP Park Hall 5 CeBIT SME Hall 5 Learning & Knowledge Solutions Forum Hall 6 Job & Career Market Hall 6 CeBIT Open Source Hall 6 Software & Systems Forum Hall 6 Web 2.0 / Enterprise 2.0 Forum Hall 6 Marketing Solutions Area Hall 6 Central California Pavilion Hall 6 AutoID/RFID Forum Hall 7 I am sure that post-CeBIT the AutoID/RFID Solutions Park Hall 7 motto “where zeros and ones CefIS – Centrum for turn into billions” will prove to be Information Security Hall 11 true. From an IBM perspective, CeBIT Security World Forum Hall 11 I believe we had one of the most impressive appearances ever. Diane Brink, IBM 18 www.cebit.com
    • Halls 12 –13, COMMUNICATIONS 16, 26, Open-air site, Pavilions HELP TO ENSURE EFFICIENT COMMUNICATION! Digital communication plays an increasingly important role in today’s worlds of work and leisure. Millions of users communicate and send data – any time, anywhere. With mas- sive ongoing growth potential, this market represents a great opportunity for you. And as the premier showcase for state-of-the-art technology, CeBIT offers you an ideal platform. This is where the latest trends are highlighted – this is where new business opportunities are created. The global ICT industry is getting ready to meet up at CeBIT 2009 – and they want to meet you! SPECIALS HIGHLIGHTS IP Central@CeBIT Mobile Solutions Wireless World Call Center Technology Data Center CeBIT 2008 was a notable success for us this year. Although the show was a day shorter we still had as many visitors at the Telekom stand as we did in the previous year. The weekend proved to be a huge success, and we were really overwhelmed by the crowds of visitors at the stand – simply thousands of people interested in innovative products. In short, we were extremely satisfied with CeBIT 2008. Overall, the show has become even more attractive, and is certainly an excellent platform for Deutsche Telekom. René Obermann, Deutsche Telekom AG www.cebit.com 19
    • Halls 14 –15 TELEMATICS & NAVIGATION, AUTOMOTIVE SOLUTIONS AND TRANSPORT & LOGISTICS PUSH THE LIMITS Today’s mobile world runs on cutting-edge technologies – whether it’s end devices, location based services, digital maps, car2x, vehicle safety, tracking & tracing or fleet management. And that means it relies on the solutions that are on display at CeBIT under the headings of Telematics & Navigation, Automotive Solutions and Transport & Logistics. Here companies from all over the world find an international audience of professionals looking to invest in new technologies – technologies like yours, which push the limits. So take advantage of this unique platform to present your company to your target group – and pave the way for a successful future with your products. Discovering innovations, driving pioneering developments Present the latest trends for the future to an international audience. Identifying new trends, exploiting market opportunities Draw on the limitless potential of this fast-growing market to develop new sales openings. SPECIALS ICT in Motion Forum “CeBIT in Motion” SatNav Presentation “Driver Assistance Systems” 20 www.cebit.com
    • Halls 19 –22, IT INFRASTRUCTURE 24 –25 BUYERS NEED YOUR COMPONENTS TO BUILD THEIR BUSINESS UP! For trade visitors to CeBIT – especially product developers, buyers and IT officers from companies of all sizes – this is a unique opportunity to get a picture of what’s currently available in terms of components, assemblies, new peripherals and other essential items of IT infrastructure. So make sure you are here to present your new products to an inter- national buying public. Elementary technologies, far-reaching developments Show your customers what they’ve come to see: high-performance innovative components, peripherals and end-user devices. Innovative solutions, maximum profits Small is often beautiful – and at CeBIT you can make a big impact with the smallest components. www.cebit.com 21
    • Halls 18, 23, CONSUMER ELECTRONICS 25–26, Open-air site, Pavilions GET YOUR MESSAGE ACROSS ON EVERY CHANNEL Your products, applications and solutions form the basis for the continuing development and optimization of convergence, networking, mobility and user functionality – all driven by worldwide demand. Present your latest technical developments – from components and peripherals to finished end products. Come and exhibit at CeBIT, where you’ll find all your key target groups fully represented – at a national and international level. Show visitors from all channels of commerce, buyers and decision-makers alike, what opportunities the market has to offer – now and in the future. And how your customers can start reaping the benefits today! Growing convergence, new markets Because it covers such a broad range of themes, CeBIT maximizes the sales opportunities open to your company. Many business partners, one place to meet CeBIT is the meeting place of choice for dealers, buyers and decision-makers – at the national and international level. SPECIALS digital imaging digital living @ future building World Cyber Games 22 www.cebit.com
    • Hall 6 INTERNET & MOBILE SOLUTIONS MAKE YOUR MARK ON HIGH-SPEED BUSINESS A major new addition to the CeBIT portfolio, “Internet & Mobile Solutions” mirrors the massive growth in mobile communication and computing. The spotlight will be on digital media solutions, web-based solutions and enterprise mobility solutions. Representatives of these dynamic new market segments will come to CeBIT to tune into the latest trends. This will provide you with a unique opportunity to present your products in a highly effec- tive context. Innovative developments, extensive coverage Take advantage of the high level of media interest in these key issues. Qualified visitors, innovative ideas Showcase your solutions for the virtual economy. HIGHLIGHTS Web 2.0 Enterprise 2.0 Next Generation Television – TVx.0 Online Publishing Online Marketing eCommerce Solutions Mobile Internet Mobile Office Whether for business use, communication or arts and enter- tainment, the Internet is an ideal platform for sharing infor- mation, which satisfies every need – except the need to talk face to face. And that’s why CeBIT will always be irreplaceable. Sascha Lobo, Zentrale Intelligenz Agentur www.cebit.com 23
    • Hall 9 future parc DEMONSTRATE YOUR FORWARD-LOOKING CREDENTIALS The visionary ideas and emerging technologies that are driving the ICT industry now and in the future are the focus of “future parc” CeBIT’s unique window on tomorrow’s , world. This event brings together research institutes, universities, technical colleges, spin- offs and start-up companies with representatives from the worlds of science, business and politics. It acts as a unique matchmaking facility for technology transfer, and for many outstanding new ideas and products it marks the first step on the road to industrial produc- tion. Like all good drivers, future parc gets things moving – so don’t get left behind! More cooperation, more business potential Transfer your research findings to the commercial sector and turn them into profitable industrial products. More knowledge for a better future Compare notes with visiting ICT specialists working in scientific research and industry. HIGHLIGHTS SPECIALS Living 2020 future match future life future talk Human machine interaction future market User Experience Smart Textile Village green IT Semantical World 24 www.cebit.com
    • Hall 9 PUBLIC SECTOR PARC STREAMLINING THE PUBLIC SERVICE SECTOR Information and communication technologies now play a bigger role than ever in public administration. Worldwide there is a big backlog of investment that needs to be cleared. Public Sector Parc highlights all the ways in which government at the national, regional and local level can benefit from state-of-the-art ICT that keeps it fit for the future. With increasing international participation, growing visitor numbers and a large presence of experienced IT officers with full purchasing authority, Public Sector Parc is the perfect forum for your presentation as a supplier to the public sector. Complex problems, simple solutions Show buyers how you are responding to the changing demands of the public sector with innovative technologies and solutions. More demand, more business potential Take advantage of the growing demand from home and abroad to present your solutions to a professional audience at Public Sector Parc. SPECIALS HIGHLIGHTS Public Sector Parc Forum Geoinformation industry Local Government Marketplace EU Service Directive www.public-infrastructure.de D115 – Germany’s national call number for public services www.cebit.com 25
    • Hall 9 TELEHEALTH OPERATING SUCCESSFULLY IN THE HEALTHCARE SECTOR CeBIT gets different industries talking to each other, and the successful integration of TeleHealth in 2008 is a classic example. This big-picture survey of digital solutions for the healthcare market is back again for CeBIT 2009, and you can expect a lot of interest from the visiting public and the media. So a presence at TeleHealth is an absolute must for manufacturers, service providers and suppliers of ICT technologies in the telemedicine and healthcare sectors. More insiders, more expertise Reach all the relevant industry professionals at a single venue. Complete overview, maximum exposure Benefit from the concentrated attention of visiting healthcare professionals and a large media presence. HIGHLIGHTS Integrated ICT applications in healthcare IT architecture of the healthcare sector Key field of application: diabetes “Telemedicine projects – from theory to practice” 26 www.cebit.com
    • Hall 17 BANKING & FINANCE YOU CAN RELY ON THE FINANCIAL SERVICES SECTOR International, informative and innovative: that sums up the Banking & Finance presen- tation at CeBIT. The displays highlight the latest technologies for streamlining business processes in the banking and insurance industry. This is where finance professionals get together to find out today what the industry has in store for tomorrow. Individual presentations with an international reach Make sure of your place in the biggest marketplace for solutions and applications aimed at the banking and insurance industry – along with 250 other exhibitors. It all adds up: more information = more sales opportunities Knowledge is power – and knowing more puts you and your customers ahead of the rest. Learn all about the latest market developments from financial high-fliers – in a packed program of lectures, workshops and panel discussions. SPECIALS Finance Solutions Forum Future Banking – Finance Mall www.cebit.com 27
    • Hall 25 PLANET RESELLER GETTING DOWN TO BUSINESS As the largest international forum reserved exclusively for the trade, Planet Reseller has established itself at CeBIT as the premier meeting place for distributors, manufactur- ers, systems houses, joint-venture partnerships and trade associations – and indeed the whole of the ICT industry. Designed to meet the needs of dealers, manufacturers and media representatives, this reserved section of the show allows exhibitors and visitors to concen- trate on what really matters – customers and business. SPECIALS Select trade public plus the international press Restricted access Concentrate on the essentials – Registration of trade visitors online and at the show your customers and your business. Choice of individual or full-service participation options Admission to Planet Reseller is reserved exclusively for trade visitors and media representatives. Exclusive ambience, first-class service Meet up with your business partners in the relaxed surroundings of cafés, lounges and conference rooms complete with room service – just right for wrapping up those new business deals. 28 www.cebit.com
    • SERVICES REAP THE BENEFITS OF EFFECTIVE MARKETING SERVICES To ensure that your presentation is a complete success, CeBIT supports you from start to finish with innovative services and marketing tools. Planning the most successful week of your business year couldn’t be easier. Complimentary admission tickets A personal invitation enclosing a ticket to the show is the best way to promote your presen- tation – and for more than two thirds of all trade visitors this was a major reason for their visit to the show. Up to 20 complimentary admission tickets /m² are available for your use in bulk invitation mailings aimed at potential and existing customers. Co-exhibitors and subscribers to any of our “fair-packages” will each receive 500 tickets. “Premium Pass” VIP tickets Show your premium customers how much you value them – with the new PREMIUM PASS. This gives your guests the use of very special services, such as free admission on all days of the show, use of the shuttle bus service and admission to the PREMIUM LOUNGE, with full hospitality service included. Entry in the CeBIT information media Whether on the CeBIT website or in the electronic visitor information system – with an entry in the CeBIT information media you can be certain that trade visitors and potential customers know all about your products and services – and will also know exactly where to find you on the Exhibition Grounds. LeadSuccess Use the LeadSuccess system to follow up your post-show business leads quickly and con- veniently. Just scan in details of your trade visitors at your stand and keep a digital record of your discussion notes. Deutsche Messe Mailing Service We can assist you with the preparation and realization of bulk visitor mailings. You can access the extensive CeBIT database of business addresses and generate new business contacts. And a resource that may be particularly useful for smaller companies: we can supply pre-drafted text blocks that you can insert into your invitations to target potential customers more precisely. www.cebit.com 29
    • Advertising made to measure Your options include high-impact outdoor advertising, modern online advertising at cebit. com and participation in lecture presentations and special events. Choose your own adver- tising mix – and attract more visitors to your stand. Press services Professional activities geared to the press are a vital part of any successful marketing mix. By using our comprehensive range of press services you can provide effective and far- reaching support for your own visitor recruitment campaign. Disclosure of registration data All complimentary admission tickets used by your invited guests have to be registered before use, and the registration details we collect from them are made available to you. This information is a valuable addition to your customer database – and a useful tool for developing and cultivating valuable business contacts. HANNOVER 3– 8 MARCH 2009 HANNOVER 3– 8 MARCH 2009 More information in brief at : http://service.cebit.de 30 www.cebit.com
    • PRICES, TERMS & CONDITIONS DECISION TIME! Choose one of our presentation options that best meets your needs and get the benefit of additional exhibitor services provided by CeBIT. No other trade fair and no other medium puts you in touch with so many decision-makers at so little cost. When you exhibit at CeBIT it costs you just 86 cents* to meet 1,000 decision-makers (500 of whom are actively looking to invest!) * Price per m² (rented row stand). Source: impulse, January 2008. STAND RENTAL CHARGES For bookings received by 30 November 2008: € 205/m² for indoor space and € 93 /m² for space on the open-air site Bookings received as from 1 December 2008 will be subject to a surcharge of 5 % on the standard rental price Stands with two or more open sides High-visibility stands with two or more open sides are subject to an extra charge. For stands of up to 120 m2: 25 % of basic charge for stands open on two sides (corner stand) 40 % of basic charge for stands open on three sides (end stand) 60 % of basic charge for stands open on four sides (island stand) Any space in excess of 120 m2 will be charged at the basic rental price. Two-storey stands € 75/m² for the upper floor space. Co-exhibitor charge € 780 per co-exhibitor. Processing fee Main exhibitors and co-exhibitors pay a processing fee of € 300. VAT All prices are subject to VAT. Information for foreign exhibitors: Provided that the relevant legal conditions are met, foreign exhibitors can apply to the Central Federal Tax Office (Bundeszentralamt für Steuern*) for a refund of Value Added Tax. Applications for refunds must be submitted no later than six months after the end of the calendar year in which the fair or exhibition took place. *www.vat-refund-international.com www.cebit.com 31
    • YOUR CONTRIBUTION TOWARDS GETTING NOTICED Marketing fee The charge is € 39 /m² for the first 1,000 m² of stand space rented. For stand space in excess of 1,000 m² a reduced charge of € 10 /m² will apply. For each co-exhibitor a fixed charge of € 300 is payable. AND HERE’S WHAT YOU GET FOR YOUR MONEY: Constant year-round presence for your company and your products – ideal for attracting new target groups Complimentary admission tickets to help you win new customers and build customer loyalty: print and electronic formats Updating of your customer database – based on the registration details supplied by your invited guests Professional visitor advertising – backed by an international, cross-media communi- cation campaign Feedback from market research surveys conducted with CeBIT visitors – to help you plan your presentation more effectively Expanded online presence for your company: Five product descriptions (including product category placement) are posted online via a free web management service. Additional product descriptions can be posted online by your own web management team. MAKE LIFE EASY ON YOURSELF – WITH ONE OF OUR “FAIR-PACKAGES” Why not make things easy by opting for one of our convenient all-in “fair-packages”: “Classic”, “Comfort” or “Premium”. Everything you need is included: stand space, stand assembly and additional services, such as daily cleaning, comprehensive insurance, attrac- tive marketing extras such as up to 500 complimentary admission tickets for your invited guests, plus a year-round online presence for your company and product details. Which- ever package you choose, it comes with everything you need for a perfect stand presenta- tion – which you can add to and customize as you wish. It’s the easy and efficient way to exhibit – and favourably priced. “Classic” fair-package For more detailed information Example: 15 m² row stand with Type A stand on individual services, plus a cost and additional services, from € 5,487 calculator that works out the “Comfort” fair-package cost of your stand space or fair Example: 20 m² corner stand with Type B stand package, go to and additional services, from € 8,507 www.cebit.de/sfk_e “Premium” fair-package Example: 25 m² corner stand with Type D stand and additional services, from € 11,087.25 32 www.cebit.com
    • HALL 6 The USA is not only an important trading partner. California’s Silicon Valley is also a textbook example of successful business development driven by inward invest- ment. We are hoping to learn from the Americans and get some useful input into our own strategy planning. Prof. Dr. August-Wilhelm Scheer, President of BITKOM PARTNER STATE CALIFORNIA California is in many ways a model for Germany’s ICT industry, representing such key values as dynamism, leadership in innovation and willingness to invest. The choice of California as the official “Partner State” for CeBIT 2009 signals a new mood of optimism and offers an opportunity for developing closer long-term business ties between the USA and Europe through collaboration and partnership. Specials: Central California Pavilion in Hall 6 German-Californian ICT Summit Various platforms for presentations, discussions and B2B matchmaking www.cebit.com 33
    • CeBIT EVENTS WORLDWIDE International Trade Fair for Information International Conference on ICT Solutions & Technology, Telecommunications, Products for Materials Handling & Logistics 28 –29 October 2008 Software & Services 7–12 October 2008 www.logisticsandict.com 6 –11 October 2009 International Trade Fair and Conference for Istanbul, Turkey Satellite Communications, Broadcasting and www.cebitbilisim.com TV Content – a CeBIT Event 20–23 November 2008 Australasia’s Leading Business Istanbul, Turkey and Technology Event 12 –14 May 2009 www.cebit-bcs.com Sydney, Australia International Satellite & Communications www.cebit.com.au Exchange Conference and Expo – a CeBIT Event 2 – 4 June 2009 San Diego, USA www.isce.com 34 www.cebit.com
    • iF INTERNATIONAL FORUM DESIGN THE IF LABEL – A HIGHLY RESPECTED GLOBAL BRAND For more than 50 years iF Industrie Forum Design e.V. and iF International Forum Design GmbH have had an established presence at the Hannover Exhibition Grounds. These inde- pendent design organizations have played a crucial role in mediating between the design community and industry. The annual iF design awards have contributed significantly to the success of many design services – both in the business world and in terms of promoting a greater awareness of design in the public at large. Furthermore, the coveted iF label is employed by companies as a valuable marketing tool – a visible indicator of high quality in products and services, and a useful point of reference for buyers in the marketplace. The iF product design award, for example, currently attracts nearly 3,000 entries from more than 35 countries, making it one of the world’s most important competitions. The winning products, chosen by an international jury of design experts, are put on display at the Hannover Exhibition Grounds, where they are seen by some 300,000 visitors from all over the world. And then there is the iF communication design award, which has quickly established itself as one of the top international competitions, and is now seen as a reliable indicator of the latest trends in communication design. The iF concept award, an international competition for young designers, reflects the de- manding standards that students are now expected to meet. And business enterprises view the competition as a worthy cause that they are only too pleased to sponsor. Another major focus of iF’s activities is the devising and organization of events that high- light outstanding design and visions for a global world. These include (for example) the special design and technology display “design: driving innovation” which is taking place , for the second time at CeBIT 2009. iF is also the driving force behind the sporting event “CeBIT Charity Run” which is like- , wise being staged for the second time in March 2009 at CeBIT. Participants can choose to run once or twice around the 7 km circuit on the Exhibition Grounds – or complete three laps for the half-marathon. Again, the event offers great sponsorship opportunities for businesses wanting to adopt a high profile at next year’s CeBIT. More information at: www.ifdesign.de www.cebit.com 35
    • YOUR CeBIT TEAM Senior Vice President: Dr. Sven M. Prüser Secretariat: Angelika Krüger Tel. +49 511 89-33101 angelika.krueger@messe.de Director: Reinhold Umminger Tel. +49 511 89-33110 reinhold.umminger@messe.de Secretariat: Kirsten Rieck Tel. +49 511 89-33111 kirsten.rieck@messe.de Hall 2 Christine Gillig Tel. +49 511 89-33751 christine.gillig@messe.de Melanie Stehr Tel. +49 511 89-33118 melanie.stehr@messe.de Hall 3 Oliver Kruse Tel. +49 511 89-33764 oliver.kruse@messe.de Gamze Ceylan Tel. +49 511 89-33144 gamze.ceylan@messe.de Melanie Stehr Tel. +49 511 89-33118 melanie.stehr@messe.de Halls 4, 5 Ines Engel-Orsini Tel. +49 511 89-33143 ines.engel@messe.de Christine Grützmacher Tel. +49 511 89-33639 christine.gruetzmacher@messe.de Melanie Stehr Tel. +49 511 89-33118 melanie.stehr@messe.de Hall 6, 7 Daniela Weir Tel. +49 511 89-33129 daniela.weir@messe.de Gamze Ceylan Tel. +49 511 89-33144 gamze.ceylan@messe.de Jan-Henrik Tiedje Tel. +49 511 89-33119 jan-henrik.tiedje@messe.de Ines Kirsch Tel. +49 511 89-33113 ines.kirsch@messe.de Director: Stefan Köster Tel. +49 511 89-31040 stefan.koester@messe.de Secretariat: Martina Gleiniger Tel. +49 511 89-30104 martina.gleiniger@messe.de Hall 8 (Public Infrastructure) Katharina Dörr Tel. +49 511 89-31409 katharina.doerr@messe.de Sascha Buchholz Tel. +49 511 89-31048 sascha.buchholz@messe.de Director: Martina Lübon Tel. +49 511 89-33120 martina.luebon@messe.de Secretariat: Vera Cornelius Tel. +49 511 89-33121 vera.cornelius@messe.de Halls 18 – 25 Timo Schlage Tel. +49 511 89-32573 timo.schlage@messe.de Steffen Buck Tel. +49 511 89-33142 steffen.buck@messe.de Matthias Venzke Tel. +49 511 89-32584 matthias.venzke@messe.de Annette Levy Tel. +49 511 89-32576 annette.levy@messe.de Lee Annmarie Thielbörger Tel. +49 511 89-33153 lee.thielboerger@messe.de Falk Friedrich Tel. +49 511 89-33145 falk.friedrich@messe.de Angelika Lendorf Tel. +49 511 89-31280 angelika.lendorf@messe.de Stefanie Berndt Tel. +49 511 89-33157 stefanie.berndt@messe.de Corinna Brach Tel. +49 511 89-33146 corinna.brach@messe.de Director: Marius Felzmann Tel. +49 511 89-33160 marius.felzmann@messe.de Hall 6 (Internet & Mobile Solutions) Kathrin Schmitz Tel. +49 511 89-33167 kathrin.schmitz@messe.de Anne Borcherding Tel. +49 511 89-33168 anne.borcherding@messe.de Hall 9 (future parc) Diana Schreiber Tel. +49 511 89-33109 diana.schreiber@messe.de Hall 9 (TeleHealth) Simona Erdmann Tel. +49 511 89-33197 simona.erdmann@messe.de 36 www.cebit.com
    • Director: Gerald Munderloh Tel. +49 511 89-33150 gerald.munderloh@messe.de Secretariat: Dina Seiler Tel. +49 511 89-33151 dina.seiler@messe.de Hall 12 Gabriela Baulecke Tel. +49 511 89-33133 gabriela.baulecke@messe.de Beate Raupach Tel. +49 511 89-33108 beate.raupach@messe.de Dina Seiler Tel. +49 511 89-33151 dina.seiler@messe.de Hall 13 Simone Richter Tel. +49 511 89-33127 simone.richter@messe.de Martina Junker Tel. +49 511 89-33112 martina.junker@messe.de Halls 14, 15 Marc Siemering Tel. +49 511 89-33137 marc.siemering@messe.de Stephanie Wieghaus Tel. +49 511 89-33135 stephanie.wieghaus@messe.de Franziska Finsterbusch Tel. +49 511 89-33107 franziska.finsterbusch@messe.de Hall 16 Maja Branch Tel. +49 511 89-33139 maja.branch@messe.de Hall 26 Simone Richter Tel. +49 511 89-33127 simone.richter@messe.de Martina Junker Tel. +49 511 89-33112 martina.junker@messe.de Open-air site, Pavilions 32 – 35 Simone Richter Tel. +49 511 89-33127 simone.richter@messe.de Dina Seiler Tel. +49 511 89-33151 dina.seiler@messe.de design: driving innovation Ralph Wiegmann Tel. +49 511 89-32400 ralph.wiegmann@ifdesign.de Managing Director, International Forum Design GmbH www.ifdesign.de Petra Nordmeier Tel. +49 89 579 330 73 petra.nordmeier@ifdesign.de Director: Bernd Heinold Tel. +49 511 89-33140 bernd.heinold@messe.de Secretariat: Sabine-Tamara Gerking Tel. +49 511 89-33141 sabine.gerking@messe.de Hall 11 (CeBIT Security World) Gunda Lippoldt Tel. +49 511 89-33114 gunda.lippoldt@messe.de Rebecca Cording Tel. +49 511 89-33178 rebecca.cording@messe.de Hall 9 (Public Sector Parc) Martina Clausen Tel. +49 511 89-33148 martina.clausen@messe.de Nolwenn Freese Tel. +49 511 89-33124 nolwenn.freese@messe.de Hall 17 (Banking & Finance) Christine Meibert Tel. +49 511 89-33106 christine.meibert@messe.de Gunda Lippoldt Tel. +49 511 89-33114 gunda.lippoldt@messe.de Rebecca Cording Tel. +49 511 89-33178 rebecca.cording@messe.de Partner State California Bernd Heinold Tel. +49 511 89-33140 Bernd.Heinold@messe.de Sabine-Tamara Gerking Tel. +49 511 89-33141 Sabine.Gerking@messe.de Art Paredes Tel. +1 562 901 91 91 AParedes@hfusa.com www.cebit.com 37
    • Deutsche Messe Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-32626 cebit@messe.de www.cebit.com In association with: BITKOM Bundesverband für Informationswirtschaft, Telekommunikation und neue Medien e.V. Albrechtstraße 10 GB Printed in Germany 9/2008 10117 Berlin Germany Tel. +49 30 27576-0 Fax +49 30 27576-400 bitkom@bitkom.org www.bitkom.de SEE YOU NEXT TIME! www.cebit.com