Your SlideShare is downloading. ×
0
ColourVision
 What’s all the fuss about?
                                                                                 ...
World’s largest holography centre                                                                                         ...
Upcoming SlideShare
Loading in...5
×

The Intent Group Holographics Distributorship

327

Published on

holographics and holograms for Point of purchase displays

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
327
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The Intent Group Holographics Distributorship"

  1. 1. ColourVision What’s all the fuss about? By The Intent Group Holograms can transform merchandising displays, store windows, showrooms, leisure venues and exhibitions, because they act as beacons wherever they are positioned. Employed as part of an integrated marketing campaign, they add excitement to promotions or guide people towards more complex messages, for example on interactive screens. Three main types are currently available from The Intent Group Ltd: ColoHolos™ are available MoviPosters™ are designed animated, 3D or a combination specifically to promote films in Harry Potter. © Warner Bros Entertainment of the two, depending on the cinema foyers; Warner Brothers Issue 1 – 2009 required effect. Animated uses MoviPosters in UK cinemas Newsletter ColoHolos are full colour, to show three-second trailers of moving holograms. They can its forthcoming film releases. show up to three seconds of action created from a range of XYZ holograms feature source material such as existing convincing 3D images that are video footage, computer true colour and high contrast. generated imagery or high They can be created, using Welcome to a new medium resolution photography. video footage, computer Originals are copied onto tri- generated imagery or high acetate film, making ColoHolos resolution photography, in light, robust and replicable. many sizes and can be viewed We are proud to present the first the Nintendo DS and Nike’s ‘Made from very wide angles. issue of ColourVision in which to Move’ clothing, as well as promotional activity by several of Intent Group brings you the latest the world’s leading alcoholic news from the exciting new world of beverage brands. full colour, moving holography. It also heralds the development of We aim to show you the innovative Holograms Elucidated the world’s largest commercial ways in which the world’s leading holography centre marketers are using the medium, along with developments in Full colour, moving, multiple-production holograms We hope you enjoy reading holographic products and services. are a brand-new medium for almost everyone. It’s ColourVision. We value feedback, so all very exciting, but there’s a lot to take on board please contact us if you have any This issue looks at launch before deciding how holograms will best enhance a comments or questions. campaigns as diverse as the marketing strategy. Gossard SuperSmooth bra, New holographics studio CONTENTS Paul Dodd The Intent Group Ltd Unit 7 Valley Court p.1 ……..………………………...………...…………… Welcome to a new medium Sanderson Way, p.2 …....………………………...... World’s largest commercial holography centre Middlewich Cheshire p.2 ….…...….…………………..…………………. Visible support for invisible bra CW10 0GF England (UK) p.2..………………….………....……………………………. Revolutionary marketing Tel: - +44 (0) 1606 834454 p 3.…..…………………..….………...…………………………. Taking Paris by storm Email: - info@theintentgroup.co.uk p.3...……………………..….………...…………………………………... Bet on blonde p.3..……………..………………………….….…………………. Irish eyes are smiling ColourVision p.3..….……..………………………….….…………………. Holograms at the movies By The Intent Group Ltd p.4....……..………………………….….…………………. What’s all the fuss about? p.4....……..………………………….….………………………. Holograms elucidated
  2. 2. World’s largest holography centre Taking Paris by storm Visible support To launch its ‘Made to Move’ CGI was used for the kicking for invisible bra clothing range during the run- shot to depict a flying ball in full up to the last Rugby World Cup, 3D. NIKE wanted a major promotion The Gossard SuperSmooth in its French Niketown stores – The series of five ColoHolos™ bra, launched in 2005, is a including the flagship store on was placed behind apertures in revolutionary garment. the Champs Elysées. The a full window graphic. The Using the latest technology, company decided to use holograms stopped people of all it provides invisible support holograms of a larger than life ages in their tracks and and shaping while being rugby player. provoked tremendous interest really comfortable to wear. and interaction: shoppers were Gossard aimed to convey French international Rugby star even seen trying to catch the these benefits to customers View from the Michael Faraday Lighthouse, Trinity Buoy Wharf Frederic Michalak was filmed ‘ball’ as it appeared to come as clearly as possible and with our unique camera. Five through the window. NIKE ColoHolo™ was prominent The Intent Group has exclusive have become a fully fledged different poses were recorded, declared this to be quot;the best in its launch campaign. new medium in their own right.” Retail and Point of purchase each depicting a classic rugby retail promotion we have ever rights with ColourHolographic The Intent Group’s Paul undertaken.” move, such as the spin turn and whom is developing the world’s Niketown store on Champs Elysées, Paris Dodd explains: ‘Gossard dropkick. biggest commercial holography needed to demonstrate to studio at Trinity Buoy Wharf in women that the London’s Docklands – a growing SuperSmooth bra will give centre for the arts and cultural them today’s look of a enterprises. Bet on blonde beautiful, natural shape and fit like a second skin. Clients of The Intent Group Ltd Holograms were an integral will be able to take advantage part of the campaign of a purpose designed £1.5m One of our most popular 400 holograms were placed in because, being three- facility housing the full ColoHolo™ holograms was bars and clubs: anecdotal dimensional, they are spectrum of activities involved created for Guinness. It evidence suggests a significant uniquely able to convey in the design and production of featured an attractive blonde increase in Guinness sales in Trinity Buoy Wharf circa 1803 these benefits. For Gossard, colour holograms. They include woman enjoying a pint of these locations amongst the it was rather like having a a film studio, make-up room, The centre will offer an all- younger males. Guinness and wiping froth from model in every retail outlet CGI workshop and a dark room, encompassing service, covering her mouth. simultaneously.” plus mastering and mass the conception, design, creation production. There will also be a and execution of holograms, as Guinness Hologram gallery and ‘green room’ as well well as the logistical aspects as a dedicated R & D zone. such as delivery, installation Irish eyes are smiling and campaign management. The Intent Group Director Paul Dodd said, “Obviously the new Holograms at holographic centre will be a A Christmas 2004 retail the movies boon to clients and agencies. promotion for three of We have been delighted by the Diageo’s major drinks rapid uptake of our technology brands was successfully ColourHolographic has by leading brands – suddenly implemented by produced MoviPoster™ everyone wants to know what ColourHolographic and its holograms for Warner advanced holography can do for Gossard Hologram Distributor The Intent Group Brothers’ film launches for them. In just a few months our Holograms promoting more than two years: these Bailey’s, Gordon’s Gin and include the Matrix series, Smirnoff were placed in Harry Potter, Troy, Polar Revolutionary marketing major retail outlets like Express, Ocean’s 12 and Superquinns. many others. The holograms, situated in the foyers of Nintendo’s March 2005 launch Nintendo was the first company the UK. The ColoHolos, produced major cinemas throughout of its DS handheld games to use ColoHolos as part of its Says Philip Stephens, Retail from CGI images, were very the UK, are used to stimulate device was supported by overall marketing strategy in Development Manager, strongly branded. The interest in films ahead of interactive TV, a national Nintendo: ‘We wanted to get Bailey’s hologram showed their release. sampling drive, outdoor maximum impact in store for an attractive woman advertising – and ColoHolo™ the launch of Nintendo DS and presenting a Christmas gift Actual film footage, mostly holograms. HMV’s and Virgin’s point of sale has always played that morphed into a bottle from the trailers, is used to Bailey’s promotion, Ireland flagship shop windows on a large part in this. We are produce multiple image of Bailey’s: viewers remarked on the way the woman’s eyes seemed Oxford Street London and always looking for new and holograms. They have to follow them round the store. The Gordon’s and Smirnoff holograms Game Station in Birmingham’s innovative ways of attracting become an attraction in their portrayed the brand values of refreshment and quirkiness Bullring each featured a customer attention and own right for many regular respectively. ColoHolo of a huge full colour, achieving stand out in store, cinemagoers. Sales uplifts on these brands were spectacular and Diageo is now three-dimensional, rotating and we believe that the planning further promotions using this medium. Nintendo DS. holograms have been very successful in doing this.” Virgin Megastore, Oxford Street, London
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×