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Social Media Master Class

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Transcript

  • 1. Social Media
  • 2. What Is Social Media? People using tools (like blogs and video) & sites (like Facebook and LinkedIn) to share content and have conversations online
  • 3. The Big Reveal Social Media requires a lot of time and effort. Social media takes time to yield results. Not every business will benefit equally from investing in Social Media.
  • 4. Which Types of Business get theMost out of Social Media
  • 5. Join the conversation
  • 6. Youve got to have answers tothese questions? Who are you? Why are you in business? Why do (should) your customers love you? What do you believe in? What makes you unique? What is your story?
  • 7. But how do we get started?
  • 8. Take a baseline measurement Visitors and sources of traffic Network size (followers, fans, members) Quantity of commentary about brand or product?
  • 9. Listen
  • 10. Engage – Join the conversation
  • 11. Whats next?
  • 12. Company Blog –Why your business needs one Keeps your clients/customers informed Blogging gets you noticed and referenced in your industry’s conversation Blog content used by Facebook and eNewsletter Great for improving your search engine ranking
  • 13. Blogging Tips http://bit.ly/100examples Blog should be part of your domain - www.yourcompany.co.nz/blog Be focused – content should pertain to your mission, embody your values, be targeted & illustrate USPs Write with passion and sincerity. A blog is no place for a press release.
  • 14. More… Blogging Tips Encourage conversation – comments Encourage guest blogging Be consistent Make sure your writing skills are up to snuff Share the love – be generous with your links Make sharing easy
  • 15. Reviewing a great blogwww.socialmediaexaminer.com/
  • 16. Facebook Page vs Profile Profiles are for People Pages are for Businesses Against the rules for businesses to have profiles Can include a “like” box on their blog or website to promote their facebook page Pages can have unlimited fans
  • 17. Facebook Welcome Page Branding Like Calls to action Links back to website
  • 18. Engage Your Fans Sweepstakes User generated contests Coupons Group deals Favourite Picks Triviahttp://www.wildfireapp.com/
  • 19. Measure Results
  • 20. www.google.com/analytics
  • 21. YouTube Analytics
  • 22. Facebook Analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Lexicon measures ‘buzz’ and Pulse Data reports the interests of Standard Impression, Clicks, Video sentiment on Facebook your fans Plays