2. Created by Dr. Zadina (AKA Dr. Pawz) due to realization that animal owners have a thirst for knowledge regarding what affects their pets quality of life and overall health. Background of Websitewww.askdoctorpawz.com
3. Designed to be a multi-faceted learning tool. Ability to live stream interactive webinars to anyone, anywhere, anytime. Webinars can be replayed after the live event occurs. Users can post health related questions in online forums for myself or others to answer. Can post their favorite pet photos. Links between my blog and ask the vet facebook page. (Another source of online Q and A.) Contains a library of favorite animal videos. Newsletter function to update users of site of new webinars etc. Components of Website
4. High proportion of Cabelas customers own hunting dogs. Hunters tend to care more about the well being of their dogs that average pet owners. Have great desire to learn about what will prolong their “partners” hunting lifetime and potential. First Aid in the field. Modalities of chronic pain treatment and prevention of orthopedic conditions that can result in the decline of an otherwise healthy dog. Logic behind proposed partnership
5. Other ways to improve performance in the field Diet Supplements Conditioning Most are willing to spend large sums of money on premium pet products/services. Premium feed for active dogs Field first aid kits Glucosamine Ear flush Instructional DVDs Logic behind proposed partnership
6. Smart phone app- Field Companion Directory of vet clinics Find vet clinic in case of an emergency in unfamiliar location Potential for selling subscriptions to be listed in premium directory Help hunters decide which clinic to use Ratings by others, emergency services offered? Library of situational instructional videos Wound treatment CPR Bandaging Making a dog vomit Pulling out porcupine quills Logic behind proposed partnership
7. Potential to sell many other products Use “Dr. Pawz” name to create entire product line Good name association should online presence expand Competitors such as Bass Pro Shops do not offer anything similar to what is being proposed. Would draw customers away from competitors websites. Average webinar lasts 30-45 minutes A lot of website face time Logic behind proposed partnership
8. Creates unique way to market first aid kits M.A.S.H. Kit- “Mobile Animal Safety and Health” Kit Developed by Dr. Zadina based on emergency situations experienced while on call Logic behind proposed partnership
9. Discovered that majority of pet owners are not prepared in the case of an emergency Most owners acknowledge that they need a pet first aid kit, but usually only think of it after an emergency happens. Advantages of mine versus others on the market More content Can be marketed as created by a veterinarian Can be direct marketed by me to consumers through live onsite demonstrations and webinars Found that about half of attendees of my demonstrations will purchase first aid kits Logic behind proposed partnership
10. Branch out beyond canine products Similar equine products First aid webinars First aid kits “Tuff” boots for rough terrain Associated products targeting the hunter/camper that spends time in remote areas with their animals with limited access to vet care Add to existing product line such as packing gear, saddle bags, etc. Potential for future growth
11. Dr. Chad Zadina 970-420-9690 doczadina@gmail.com Contact Information
