International Staff Week 2013
Fernando Leandro
Comunicación Digital CEU
Fernando Leandro
Comunicación Digital CEU
Social M...
International Staff Week 2013
Linked-in: http://www.linkedin.com/in/fernandoleandro
Facebook: http://es-la.facebook.com/fe...
International Staff Week 2013
Fernando LeandroFernando Leandro
Comunicación Digital CEU
Social media is
dangerous.
Social ...
International Staff Week 2013
Fernando LeandroFernando Leandro
Comunicación Digital CEU
10 tips
For managing
Social Media
International Staff Week 2013
Are you
ready…?
International Staff Week 2013
Be a leader:
Nurture your strategy
1
International Staff Week 2013
What
image do
you want
to sell?
International Staff Week 2013
“if you always do the same, don’t expect
different results”.
Einstein
International Staff Week 2013
Alice asks the cat:
Which way?
Would you tell me, please, which way I ought
to go from here?...
International Staff Week 2013
Come on …Social
Media Strategy!
"There is only one thing in life
worse than being talked abo...
International Staff Week 2013
Listen to, look for, and
Use good sources!
Be inspired!2
International Staff Week 2013
http://www.twitter.comHave a look at
what is
happening
now...
This is the
most shared
pictur...
International Staff Week 2013
Content is king:
Tell stories,
Be creative!3
International Staff Week 2013
People talk about YOU in Google
International Staff Week 2013
“Being a person
is having a story
to tell”. – Isak
Dinesen
International Staff Week 2013
#Video of a student explaining
her experience on Youtube
International Staff Week 2013
#Students singing on Youtube
International Staff Week 2013
#Students Lipsyncing on Yotube
International Staff Week 2013
#Teacher discussing a subject
Youtube
International Staff Week 2013
#Teachers doing interesting
team projects on Youtube
International Staff Week 2013
#We love video in “first person /face
to face” telling things only to YOU
Youtube
International Staff Week 2013
#Successful cases on Youtube
Short
videos, Tutorials,
2 minutes
International Staff Week 2013
Manager of the Olympia Hotel in Valencia
http://www.youtube.com/watch?v=cbeOm9yZBg8
How to R...
International Staff Week 2013
High School Computer Teacher
How to do your hair like Lady Gaga?
http://www.youtube.com/watc...
International Staff Week 20139
BLOGS are one
of the BEST tools
for creating
content.
International Staff Week 20139
International Staff Week 2013
#Academic content in blogs
International Staff Week 2013
Come closer!
Pictures make an
impact!
#Blogs about Activities
International Staff Week 2013
Experience
is the BEST
way to
connect.
International Staff Week 2013Share
moments, saying
goodbye to our
stundents
International Staff Week 2013
I explain why I chose
CEU.
International Staff Week 2013
Funny content.
International Staff Week 2013
Be Google´s friend:
Search with it!
4
International Staff Week 2013
International Staff Week 20139
It’s important to
define relevant
keywords.
Used in:
Title, Description
, Tags, Links, Bol
...
International Staff Week 2013
"El cambio es incesante e implacable; por tanto, la mejor
estrategia es aceptarlo y evolucio...
International Staff Week 2013
Do you know your channels?
Tuning, Cultivating your
message. Take aim and fire!5
International Staff Week 2013
You are a “Personal Brand”
International Staff Week 2013
http://www.youtube.com/watch?v=7YCkRIiB7uk
International Staff Week 20139
Information is Power…
When you share it!
International Staff Week 2013
Tuning your
profiles
There’s no
SECOND
chance for a
FIRST
impression
¡Complete, pl
ease!
International Staff Week 2013
Add pictures
International Staff Week 2013
International Staff Week 2013
Don’t be
boring
International Staff Week 2013
Use the header to
promote special events.
International Staff Week 2013
Use the header to
promote special events.
International Staff Week 2013
Use the header to
promote special events.
International Staff Week 2013
Use the header to
promote special events.
International Staff Week 20139
How Brands promote them?Use humor to
help a brand
reach its target.
International Staff Week 2013
Group of teachers
wishing everyone a
happy summer.
International Staff Week 2013
Group of teachers
wishing everyone a
good summer.
International Staff Week 2013
A group of teachers.
International Staff Week 2013
Teachers playing
football.
International Staff Week 2013
Students are the
main characters.
International Staff Week 2013
“Wild spirit”
Students are our
main characters.
International Staff Week 2013
WELCOME DAYS
Students are the stars.
International Staff Week 2013
Welcome to the
library!
International Staff Week 2013
Use inspirational
quotes.
International Staff Week 2013
Trip to the Albufera:
extracurricular life
International Staff Week 2013
Students tag
pictures, share, comm
ent, etc.
International Staff Week 2013
Students showing their
chair design projects.
International Staff Week 2013
Alumni Celebration:
Returning to the
university.
International Staff Week 2013
Students next to the
Rector in a
relaxed shot.
Our Rector
has a
Facebook
profile too.
International Staff Week 2013
Saying thank you
to our Fans.
International Staff Week 2013
International
students
International Staff Week 2013
Graduation
International Staff Week 2013
Album photos
from Graduation.
International Staff Week 2013
Graduation speech by
the class spokesperson.
International Staff Week 2013
Graduation
pictures!
International Staff Week 2013
Graduation
moments
International Staff Week 2013
Contests:
FIRST LEGO
LEAGUE
International Staff Week 2013
Events on
Facebook
International Staff Week 2013
Events on
Facebook
International Staff Week 2013
Competition
winners
International Staff Week 2013
Emotional
pictures
“Pedrito” was
born!!!!
International Staff Week 2013
Creative pictures
International Staff Week 2013
¿Are the students our main
characters?
International Staff Week 2013
Creative pictures
are the KEY
International Staff Week 2013
Volunteering, sports, extralife
are good areas…
Make visual
content.
International Staff Week 2013
#Analyse your traffic,
How many visits do you have?
International Staff Week 2013
User
posters, pamphlet
s
#and, of course,
use traditional methods.
International Staff Week 2013
Networking:
Making contacts with
other people6
International Staff Week 2013
Be Social:
Be Interactive, participate,
comment!7
International Staff Week 2013
We listen to
our students.
We answer
questions.
International Staff Week 2013
After the conference…
Invite interaction!
Obtain feedback
from students.
International Staff Week 2013
International Staff Week 2013
ALWAYS ON:
Life moments hunter!
8
International Staff Week 2013
Successful Case
International Staff Week 2013
Studies: Attending
Courses and Events!
9
International Staff Week 2013
And finally
PASSION!
10
International Staff Week 2013
Gospel of St.John
International Staff Week 2013
Hee-hee! See you in the University’s
Social Media channels
@uchceu and facebook.com/uchceu
International Staff Week 2013
#Follow us
International Staff Week 2013
#Nos vemos en las Redes
International Staff Week 2013
International Staff Week 2013
Fernando Leandro
Comunicación Digital CEU
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Social Media in Universities. International Staff Week 2013 Spain (Valencia). CEU-UCH University

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Hi, I'm Fernando Leandro, Social Media of the University CEU Cardenal Herrera.

Recently, I've colaborated in a International Staff Week 2013 Valencia (Spain).
The International Week involves five days of exploring ways to collaborate in the internationalization of our institutions.
In this link you can see more about that http://www.uchceu.es/actividades-culturales/2013/jornadas/first-international-staff-week-ceuuch

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Social Media in Universities. International Staff Week 2013 Spain (Valencia). CEU-UCH University

  1. 1. International Staff Week 2013 Fernando Leandro Comunicación Digital CEU Fernando Leandro Comunicación Digital CEU Social Media in Universities (Made in Spain)
  2. 2. International Staff Week 2013 Linked-in: http://www.linkedin.com/in/fernandoleandro Facebook: http://es-la.facebook.com/fernandole Twitter: @fernandolean Flickr: http://www.flickr.com/documentalistadigital Youtube: http://www.youtube.com/documntalistadigital Slideshare: http://www.slideshare.net/documentalistadigital Google+: https://plus.google.com/115448887827125494139 So, who are you…?
  3. 3. International Staff Week 2013 Fernando LeandroFernando Leandro Comunicación Digital CEU Social media is dangerous. Social media is a good tool.
  4. 4. International Staff Week 2013 Fernando LeandroFernando Leandro Comunicación Digital CEU 10 tips For managing Social Media
  5. 5. International Staff Week 2013 Are you ready…?
  6. 6. International Staff Week 2013 Be a leader: Nurture your strategy 1
  7. 7. International Staff Week 2013 What image do you want to sell?
  8. 8. International Staff Week 2013 “if you always do the same, don’t expect different results”. Einstein
  9. 9. International Staff Week 2013 Alice asks the cat: Which way? Would you tell me, please, which way I ought to go from here? Alice speaks to Cheshire Cat -That depends a good deal on where you want to get to,' said the Cat. -I don't much care where--' said Alice. -Then it doesn't matter which way you go,' said the Cat. Please define your goals!!!!
  10. 10. International Staff Week 2013 Come on …Social Media Strategy! "There is only one thing in life worse than being talked about, and that is not being talked about.“ Oscar Wilde Let’s start!
  11. 11. International Staff Week 2013 Listen to, look for, and Use good sources! Be inspired!2
  12. 12. International Staff Week 2013 http://www.twitter.comHave a look at what is happening now... This is the most shared picture on Twitter
  13. 13. International Staff Week 2013 Content is king: Tell stories, Be creative!3
  14. 14. International Staff Week 2013 People talk about YOU in Google
  15. 15. International Staff Week 2013 “Being a person is having a story to tell”. – Isak Dinesen
  16. 16. International Staff Week 2013 #Video of a student explaining her experience on Youtube
  17. 17. International Staff Week 2013 #Students singing on Youtube
  18. 18. International Staff Week 2013 #Students Lipsyncing on Yotube
  19. 19. International Staff Week 2013 #Teacher discussing a subject Youtube
  20. 20. International Staff Week 2013 #Teachers doing interesting team projects on Youtube
  21. 21. International Staff Week 2013 #We love video in “first person /face to face” telling things only to YOU Youtube
  22. 22. International Staff Week 2013 #Successful cases on Youtube Short videos, Tutorials, 2 minutes
  23. 23. International Staff Week 2013 Manager of the Olympia Hotel in Valencia http://www.youtube.com/watch?v=cbeOm9yZBg8 How to Review a Room, by Carlos San Juan!
  24. 24. International Staff Week 2013 High School Computer Teacher How to do your hair like Lady Gaga? http://www.youtube.com/watch?v=t6scndQY7YU
  25. 25. International Staff Week 20139 BLOGS are one of the BEST tools for creating content.
  26. 26. International Staff Week 20139
  27. 27. International Staff Week 2013 #Academic content in blogs
  28. 28. International Staff Week 2013 Come closer! Pictures make an impact! #Blogs about Activities
  29. 29. International Staff Week 2013 Experience is the BEST way to connect.
  30. 30. International Staff Week 2013Share moments, saying goodbye to our stundents
  31. 31. International Staff Week 2013 I explain why I chose CEU.
  32. 32. International Staff Week 2013 Funny content.
  33. 33. International Staff Week 2013 Be Google´s friend: Search with it! 4
  34. 34. International Staff Week 2013
  35. 35. International Staff Week 20139 It’s important to define relevant keywords. Used in: Title, Description , Tags, Links, Bol d Style.
  36. 36. International Staff Week 2013 "El cambio es incesante e implacable; por tanto, la mejor estrategia es aceptarlo y evolucionar".
  37. 37. International Staff Week 2013 Do you know your channels? Tuning, Cultivating your message. Take aim and fire!5
  38. 38. International Staff Week 2013 You are a “Personal Brand”
  39. 39. International Staff Week 2013 http://www.youtube.com/watch?v=7YCkRIiB7uk
  40. 40. International Staff Week 20139 Information is Power… When you share it!
  41. 41. International Staff Week 2013 Tuning your profiles There’s no SECOND chance for a FIRST impression ¡Complete, pl ease!
  42. 42. International Staff Week 2013 Add pictures
  43. 43. International Staff Week 2013
  44. 44. International Staff Week 2013 Don’t be boring
  45. 45. International Staff Week 2013 Use the header to promote special events.
  46. 46. International Staff Week 2013 Use the header to promote special events.
  47. 47. International Staff Week 2013 Use the header to promote special events.
  48. 48. International Staff Week 2013 Use the header to promote special events.
  49. 49. International Staff Week 20139 How Brands promote them?Use humor to help a brand reach its target.
  50. 50. International Staff Week 2013 Group of teachers wishing everyone a happy summer.
  51. 51. International Staff Week 2013 Group of teachers wishing everyone a good summer.
  52. 52. International Staff Week 2013 A group of teachers.
  53. 53. International Staff Week 2013 Teachers playing football.
  54. 54. International Staff Week 2013 Students are the main characters.
  55. 55. International Staff Week 2013 “Wild spirit” Students are our main characters.
  56. 56. International Staff Week 2013 WELCOME DAYS Students are the stars.
  57. 57. International Staff Week 2013 Welcome to the library!
  58. 58. International Staff Week 2013 Use inspirational quotes.
  59. 59. International Staff Week 2013 Trip to the Albufera: extracurricular life
  60. 60. International Staff Week 2013 Students tag pictures, share, comm ent, etc.
  61. 61. International Staff Week 2013 Students showing their chair design projects.
  62. 62. International Staff Week 2013 Alumni Celebration: Returning to the university.
  63. 63. International Staff Week 2013 Students next to the Rector in a relaxed shot. Our Rector has a Facebook profile too.
  64. 64. International Staff Week 2013 Saying thank you to our Fans.
  65. 65. International Staff Week 2013 International students
  66. 66. International Staff Week 2013 Graduation
  67. 67. International Staff Week 2013 Album photos from Graduation.
  68. 68. International Staff Week 2013 Graduation speech by the class spokesperson.
  69. 69. International Staff Week 2013 Graduation pictures!
  70. 70. International Staff Week 2013 Graduation moments
  71. 71. International Staff Week 2013 Contests: FIRST LEGO LEAGUE
  72. 72. International Staff Week 2013 Events on Facebook
  73. 73. International Staff Week 2013 Events on Facebook
  74. 74. International Staff Week 2013 Competition winners
  75. 75. International Staff Week 2013 Emotional pictures “Pedrito” was born!!!!
  76. 76. International Staff Week 2013 Creative pictures
  77. 77. International Staff Week 2013 ¿Are the students our main characters?
  78. 78. International Staff Week 2013 Creative pictures are the KEY
  79. 79. International Staff Week 2013 Volunteering, sports, extralife are good areas… Make visual content.
  80. 80. International Staff Week 2013 #Analyse your traffic, How many visits do you have?
  81. 81. International Staff Week 2013 User posters, pamphlet s #and, of course, use traditional methods.
  82. 82. International Staff Week 2013 Networking: Making contacts with other people6
  83. 83. International Staff Week 2013 Be Social: Be Interactive, participate, comment!7
  84. 84. International Staff Week 2013 We listen to our students. We answer questions.
  85. 85. International Staff Week 2013 After the conference… Invite interaction! Obtain feedback from students.
  86. 86. International Staff Week 2013
  87. 87. International Staff Week 2013 ALWAYS ON: Life moments hunter! 8
  88. 88. International Staff Week 2013 Successful Case
  89. 89. International Staff Week 2013 Studies: Attending Courses and Events! 9
  90. 90. International Staff Week 2013 And finally PASSION! 10
  91. 91. International Staff Week 2013 Gospel of St.John
  92. 92. International Staff Week 2013 Hee-hee! See you in the University’s Social Media channels @uchceu and facebook.com/uchceu
  93. 93. International Staff Week 2013 #Follow us
  94. 94. International Staff Week 2013 #Nos vemos en las Redes
  95. 95. International Staff Week 2013
  96. 96. International Staff Week 2013 Fernando Leandro Comunicación Digital CEU
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