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  • Statistics sourced from Cone consumer surveys. http://www.coneinc.com/stuff/contentmgr/files/0/57cbc4124b1ea562f11290ad6dda9277/files/2010_online_influence_trend_tracker_factsheet_final.pdfAlso, according to Flowing Data, the internet is gaining on television as the public’s primary news source and it has already overtaken newspapers and radio as the primary sourcehttp://flowingdata.com/2011/01/13/visualize-this-where-the-public-gets-its-news/
  • In this section we will show clips from the video we’ve produced for online campaigns.
  • The lines between an article, a photo spread and a short video piece are all blurring. We all need to come at storytelling in fresh ways, find fresh ways to stand out and break through the technological boundaries.
  • Had a teacher who said. “Smiling and dialing” – the cold call. Or the “cold” promo card. Our fantasy is that they’ll pin it up on their corkboard and think about us a lot. All that’s changed now. Research on Google, facebook and twitter. Get people to come to you with good content. Measure results.

Transcript

  • 1. Secrets of Social Media
    How to Send Out Your Online Message Loud and Clear
  • 2. Who are we?
    Lee Schneider and Richard Neill are documentary filmmakers with a strong belief in the power of storytelling to change the world.
    They are making a film called Shelter, a chronicle of thedesign for good movement, telling the stories of architects and designers who are using good design to provide shelter to the homeless and survivors of natural disasters.
  • 3. Why are we here?
    We have used social media to promote our films online and successfully raise production funds.
    We want to provide you relevant social media case studies and examples.
    Shelter is about architecture and design, so our case studies will be relevant and interesting to you.
  • 4. What do we want?
    We want to share our successes with you and our lessons learned so that you can reach a your most relevant audience using social media.
    If you think what we offer in our talk is of value to you, we ask that you spread the word about our film Shelter and the design for good movement.
  • 5. Why Care about Online Media?
    Unlimited freemarketing without geographic boundaries
    Twitter, Facebook, and Google – they’re all free. Free is a good marketing budget to have.
    A trusted source
    Before deciding to purchase, 4 outof5 consumers will go online to learn more and help make their decision.
    Why is this? When we want to make a decision, weturn to friends, family, colleagues and acquaintances for input, and increasingly we are connecting with those people online.
  • 6. Uses of Online Media
  • 7. How to Choose your Channel
    Do you need regional or national reach?
    Do you need to make new friends or draw on the strength of existing relationships?
    Who has the microphone? You? Or your clients and customers?
    Answer these questions and determine your best channel.
  • 8. Got numbers?
    Measure results with online tracking.
    Google Analytics tracks visits and engagement
    If you have a blog, wordpress stats track who reads your stuff.
    If you use video, Vimeo.com tracks your visitors and comments.
  • 9. Video
    We’ll show you some examples from our work
    People-oriented storytelling is most effective
    Develop a narrative and engage
    Create a series of videos
    Short videos work best
  • 10. Video Examples
    At this point in the
    Presentation we will play some examples from our work.
  • 11. Best Practices in Online Media
    Research your audience
    Select your best channel
    Measure your results
    Experimentwith different kinds of media
  • 12. Shelter
    www.thesheltermovie.com
    Shelter is a documentary about the design for good movement, chronicling the efforts of architects and designers who are using good design to shelter the homeless and survivors of natural disasters.
  • 13. Shelter
    www.thesheltermovie.com
    Lee Schneider
    lee.schneider@docucinema.com
    t: 424-265-6047 888-907-7046
    Richard Neill
    richard@adpix.com
    t: 415-431-1122