Statistics sourced from Cone consumer surveys. http://www.coneinc.com/stuff/contentmgr/files/0/57cbc4124b1ea562f11290ad6dda9277/files/2010_online_influence_trend_tracker_factsheet_final.pdfAlso, according to Flowing Data, the internet is gaining on television as the public’s primary news source and it has already overtaken newspapers and radio as the primary sourcehttp://flowingdata.com/2011/01/13/visualize-this-where-the-public-gets-its-news/
In this section we will show clips from the video we’ve produced for online campaigns.
The lines between an article, a photo spread and a short video piece are all blurring. We all need to come at storytelling in fresh ways, find fresh ways to stand out and break through the technological boundaries.
Had a teacher who said. “Smiling and dialing” – the cold call. Or the “cold” promo card. Our fantasy is that they’ll pin it up on their corkboard and think about us a lot. All that’s changed now. Research on Google, facebook and twitter. Get people to come to you with good content. Measure results.
Secrets of Social Media<br />How to Send Out Your Online Message Loud and Clear<br />
Who are we?<br />Lee Schneider and Richard Neill are documentary filmmakers with a strong belief in the power of storytelling to change the world.<br />They are making a film called Shelter, a chronicle of thedesign for good movement, telling the stories of architects and designers who are using good design to provide shelter to the homeless and survivors of natural disasters.<br />
Why are we here?<br />We have used social media to promote our films online and successfully raise production funds.<br />We want to provide you relevant social media case studies and examples. <br />Shelter is about architecture and design, so our case studies will be relevant and interesting to you.<br />
What do we want?<br />We want to share our successes with you and our lessons learned so that you can reach a your most relevant audience using social media.<br />If you think what we offer in our talk is of value to you, we ask that you spread the word about our film Shelter and the design for good movement.<br />
Why Care about Online Media?<br />Unlimited freemarketing without geographic boundaries<br />Twitter, Facebook, and Google – they’re all free. Free is a good marketing budget to have.<br />A trusted source<br />Before deciding to purchase, 4 outof5 consumers will go online to learn more and help make their decision.<br />Why is this? When we want to make a decision, weturn to friends, family, colleagues and acquaintances for input, and increasingly we are connecting with those people online. <br />
How to Choose your Channel<br />Do you need regional or national reach?<br />Do you need to make new friends or draw on the strength of existing relationships?<br />Who has the microphone? You? Or your clients and customers?<br />Answer these questions and determine your best channel. <br />
Got numbers?<br />Measure results with online tracking. <br />Google Analytics tracks visits and engagement<br />If you have a blog, wordpress stats track who reads your stuff.<br />If you use video, Vimeo.com tracks your visitors and comments. <br />
Video<br />We’ll show you some examples from our work<br />People-oriented storytelling is most effective<br />Develop a narrative and engage<br />Create a series of videos<br />Short videos work best<br />
Video Examples<br />At this point in the<br />Presentation we will play some examples from our work.<br />
Best Practices in Online Media<br />Research your audience<br />Select your best channel<br />Measure your results<br />Experimentwith different kinds of media<br />
Shelter <br />www.thesheltermovie.com<br />Shelter is a documentary about the design for good movement, chronicling the efforts of architects and designers who are using good design to shelter the homeless and survivors of natural disasters. <br />