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On Wednesday, March 2, 2011, Michael A. Meczka, President of Meczka Marketing/Research/Consulting, Inc., spoke to my UCSB Extension class "Marketing Research and Strategic Applications (BUSAD X409.25). His presentation provided an extensive overview of all facets of marketing research, including personal examples and stories from Mr. Meczka's more than 30 years in the industry. For more about Meczka Marketing/Research/Consulting, Inc. please visit http://www.mmrcinc.com and for more about my UCSB Extension classes please visit http://ucsb.generative.com.
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