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Domino's Pizza Brand Analysis Presentation
Domino's Pizza Brand Analysis Presentation
Domino's Pizza Brand Analysis Presentation
Domino's Pizza Brand Analysis Presentation
Domino's Pizza Brand Analysis Presentation
Domino's Pizza Brand Analysis Presentation
Domino's Pizza Brand Analysis Presentation
Domino's Pizza Brand Analysis Presentation
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Domino's Pizza Brand Analysis Presentation

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A brand analysis presentation -- including a SWOT analysis -- prepared by a group of students in my buying behavior class at UCSB Extension.

A brand analysis presentation -- including a SWOT analysis -- prepared by a group of students in my buying behavior class at UCSB Extension.

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Transcript

  • 1. Domino’s Pizza Brand Analysis http://youtu.be/a5oo3i38K2g1/8
  • 2. History • 1960: Tom and James Monaghan purchased “DomiNick’s Pizza” for $900 • 1965: Renamed to “Domino’s Pizza Inc.” • 1967: First franchise store opened • 1978: 200th store opened2/8
  • 3. Current Statistics • 1983: 1st international store in Canada • 1997: 1,500 international locations • more than 9,300 stores in 65 countries • 145,000 employees • 2010: • Revenue: $1.6 billion (12% increase) • Profit: $220 million (20% increase)3/8
  • 4. SWOT Analysis – Strengths • large, well-knitted network of company owned and franchise stores • one of the leading and most popular pizza delivery companies in the USA • strong brand equity, heavy advertising • efficient and effective supply chain management • leader in online and mobile ordering • ideal customer: someone who eats4/8
  • 5. SWOT Analysis – Weaknesses • ambiance of stores • lack of organic / local food • expensive without promotions / discounts • “The Noid” caused more confusion than confidence5/8
  • 6. SWOT Analysis – Opportunities • growing presence in emerging markets (China, India) • Leverage supply chain & distribution system to introduce new products: • Low carb, gluten free, and organic products • Regional toppings in different markets • Establish “gourmet” restaurants with more appealing ambiance • Special promotions • iPhone application sales6/8
  • 7. SWOT Analysis – Threats • Changing consumer habits towards healthier food • Currency fluctuations • Intensive competition • Social media • Video of employees tainting products7/8
  • 8. Bon Appétit!8/8

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