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Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
Social media trends
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Social media trends

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Transcript

  • 1. Social media trends
  • 2. Sales Shopping experience Group buying Social CRM Customer care  SOCIAL COMMERCE
  • 3. Geolocalization Cuoponing Proximity  MOBILE
  • 4. Web Social network Mobile  APPS
  • 5. ENTERTAINMENT Gaming Playground Branded widget Virtual world
  • 6. SOCIAL SEARCH User engagement Social SEO Persuasive copywriting 
  • 7. ONLINE & OFFLINE HYBRIDIZATION QR Code Augmented reality Immersive technology Ubiquitous web
  • 8. MEDIA MAINSTREAM Social TV, radio, press, billboard, phone Multitasking fruition Real-time 
  • 9. CO-CREATION Customization Collaboration Sharing UCG 
  • 10. SOCIAL TRUST Recommendation Ranking Rating Q&A sites
  • 11. SOCIAL REPUTATION Monitoring Listening Sentiment analysis Measurement & metrics
  • 12. DIGITAL ADVERTISING Engaging Contextual Behavioral 1:1 
  • 13. CONTENT STRATEGY Buzz Conversation Social WOM 
  • 14. SOCIAL NETWORK SITES Niche Vertical Freemium  
  • 15. SOCIAL ENTERPRISE Social business Enterprise 2.0 
  • 16. www.doctorbrand.it

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