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Social media trends

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Transcript

  • 1. Social media trends
  • 2. SOCIAL COMMERCE SalesShopping experience Group buying Social CRM Customer care 
  • 3. MOBILEGeolocalization Cuoponing Proximity 
  • 4. APPS WebSocial network Mobile 
  • 5. ENTERTAINMENT Gaming PlaygroundBranded widget Virtual world
  • 6. SOCIAL SEARCH User engagement Social SEOPersuasive copywriting 
  • 7. ONLINE & OFFLINE HYBRIDIZATION QR Code Augmented realityImmersive technology Ubiquitous web
  • 8. MEDIA MAINSTREAMSocial TV, radio, press, billboard, phone Multitasking fruition Real-time 
  • 9. CO-CREATIONCustomizationCollaboration Sharing UCG 
  • 10. SOCIAL TRUSTRecommendation Ranking Rating Q&A sites
  • 11. SOCIAL REPUTATION Monitoring Listening Sentiment analysisMeasurement & metrics
  • 12. DIGITAL ADVERTISINGEngagingContextualBehavioral 1:1 
  • 13. CONTENT STRATEGY BuzzConversationSocial WOM 
  • 14. SOCIAL NETWORK SITES Niche VerticalFreemium  
  • 15. SOCIAL ENTERPRISESocial business Enterprise 2.0 
  • 16. www.doctorbrand.it