Efma Multichannel Distribution 2009

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The purchasing behavior in the Web 2.0 is new

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Efma Multichannel Distribution 2009

  1. 1. Before<br />Purchase<br />After<br />Non conventional info<br />New & Social media<br />(trust)<br />Process<br />on/offline<br />Usage<br />User experience<br />Search<br />Community<br />Reputation<br />Feedback<br />User generated content<br />Conversations<br />Conventional info<br />Traditional Media<br />The purchasingbehavior in the Web 2.0 isnew<br />

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