Brand Identity 2.0

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Brand Identity 2.0

  1. 2. BRAND IDENTITY [Kapferer, 2004] Aspetto fisico Riflesso Immagine di sé Universo culturale Personalità Relazione
  2. 3. BRAND IDENTITY 2.0 Aspetto fisico on/off line Conversazione Reputazione Esperienza/Engagement Community Personalità on/off line
  3. 4. http://www.doctorbrand.it/2009/11/brand-identity-20.html

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