Smm & smo activity plan 2012

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Smm & smo activity plan 2012

  1. 1. Our Services
  2. 2. Social Media Audit• Researching Your Social Media Presence• Analyzing Your Social Media Opportunities & Threats• Recommending the Ideal Social Media Strategy• Execution PlanSocial Media Monitoring• Identifying Conversations• Segregating Conversations• Analyzing Conversations• Insight & Recommendation Report
  3. 3. Social Media Management• Strategic Presence Creation on Social Media• Presence Promotion & Response Management• Analyzing Opportunities for Social Media Outreach• Execution of Social Media OutreachOnline Reputation Management• Researching & Analyzing current Online Reputation• Defining a Reputation Score• Recommending Steps to Improve Reputation Score• Execution of Recommendations
  4. 4. Social Media Campaign• Creation of Campaign Thought• Illustration of Campaign Execution - tools, apps and prospective conversation strategy• Deliverables (ROI) via Campaign ExecutionSocial Media Releases• Identification of Online PR Objectives• Analysis of PR Opportunities• Strategy Layout & Activation of Blogger & Influencer Outreach
  5. 5. SOCIAL MEDIA STRATEGYWith a well-designed social media strategy, you canleverage conversations to advance your business.Without such a strategy, you run the risk of fallingbehind.The benefits of social media campaigns are extensive—from increasing customer satisfaction, to keepingtabs on the competition, to marketing your latestproducts. Why not take Advantage ?
  6. 6. Facebook Creating Profile Creating Page Content Development Buzz Creation Integrating Page with Other Social Media Channels Post Updates with links to the Desired Landing Page Joining Groups & Pages Adding Members Starting Discussions Sharing Links Create Facebook “Like” button & Badge, to place it in the website & blogs Run Contests, Promotional Campaigns, Polls.. Video Sharing via YouTube Tab (For Viral Campaigns) Photo Sharing via Page / Flickr App / Similar Apps Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) Customized Contact Form / Registration Form Promote Blog / Feed Adding Custom Tabs Tagging Usage Of Various External Interactive Apps
  7. 7. LinkedIn Creating Profile Creating Company Page Integrating Profile with Other Social Media Channels Add Connections Join Groups Targeting & Networking with the Influencers Starting Discussions in Groups Active participation in relevant Q&As Publish Press Releases Create Polls Launch & Promote Events Submit Feeds Share Presentations Integrate Blogs to the profile Share Links
  8. 8. Twitter Creating Twitter handle Post Tweets with Site link(content form the site) Following Key influencers Use hash tags for Keywords Tweeting based on trends Retweet influential tweets Post neutral updates frequently Influence Mentions Create a Twitter Badge & place it on the Site & Blogs Increase the followers base constantly Network & Engage the Followers
  9. 9. Google+ Creating Profile Creating Page Content Development Buzz Creation Integrating Page with Other Social Media Channels Post Updates with links to the Desired Landing Page Joining Pages Adding Influencers to Our Circles Starting Discussions Sharing Links Video Sharing Photo Sharing Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) Tagging
  10. 10. Pinterest Creating Profile Creating Boards Content Development Buzz Creation Integrating Profile with Other Social Media Channels/ Blogs Add Pins Influence Repins Photo Sharing with Links Sync Infographics Follow Influencers Follow Relevant Boards
  11. 11. Blogs Follow key Blogs Comment on Blogs with the Link Network with Influential BloggersQ&AsPost Questions and Answers on Q&A sites like Answerbag, Quora, Yahoo answers with links, to drive traffic,increase back links, create more visibility & enhanceonline reputation.
  12. 12. Digital PR Monitor and evaluate relevant online media conversations Engage with key influencers in the blogosphere Develop corporate blogs, social network sites and multimedia tools Plan and develop content for corporate websites Optimize communications for effective distribution in the digital space
  13. 13. Social Bookmarking  Bookmarking Links from the Site  Adding keywords  Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit, Stumbleupon, Delicious..Document Sharing Sharing Presentations through Slideshare, Scribd, Docstoc Publishing White Papers & Articles in Scribd & Docstoc
  14. 14. 12 - Month Social Media Marketing Plan
  15. 15. 12 - Month Social Media Marketing TimelineMonths 1-3 : Brand Presence Create Profiles Implement Brand Image Announce PresenceTraffic Sources Referring Sites Search EnginesProjected Traffic 12.5% IncreaseTwitter/Facebook/LinkedIn Followers 100 - 2000 FollowersCosting  $2,000
  16. 16. 12 - Month Social Media Marketing TimelineMonths 3-6 : Brand/Customer Engagement Increase Follower Base Monitor Brand, Industry, Niche Reply to Customers and ProspectsTraffic Sources Referring Sites Search EnginesProjected Traffic 25 - 30% Increase Twitter/Facebook/LinkedIn Followers 1000 - 3000 FollowersCosting  $3,000
  17. 17. 12 - Month Social Media Marketing TimelineMonths 6-12 : ROI Focus Special Offers for Fans, Members, Followers.. Convert Fans, Members, Followers to Email Subscribers Revenue Based Campaigns Lead GenerationTraffic Sources Referring Sites Search EnginesProjected Traffic 50 - 60% IncreaseTwitter/Facebook/LinkedIn Followers > 6000 FollowersCosting  $5,000
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