Smm & smo activity plan 2011

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  • 1.  
  • 2. Our Services
  • 3. Social Media Audit
    • Researching Your Social Media Presence
    • Analyzing Your Social Media Opportunities & Threats
    • Recommending the Ideal Social Media Strategy
    • Execution Plan
    Social Media Monitoring
    • Identifying Conversations
    • Segregating Conversations
    • Analyzing Conversations
    • Insight & Recommendation Report
  • 4. Social Media Management
    • Strategic Presence Creation on Social Media
    • Presence Promotion & Response Management
    • Analyzing Opportunities for Social Media Outreach
    • Execution of Social Media Outreach
    Online Reputation Management
    • Researching & Analyzing current Online Reputation
    • Defining a Reputation Score
    • Recommending Steps to Improve Reputation Score
    • Execution of Recommendations
  • 5. Social Media Campaign
    • Creation of Campaign Thought
    • Illustration of Campaign Execution - tools, apps and prospective conversation strategy
    • Deliverables (ROI) via Campaign Execution
    Social Media Releases
    • Identification of Online PR Objectives
    • Analysis of PR Opportunities
    • Strategy Layout & Activation of Blogger & Influencer Outreach
  • 6. SOCIAL MEDIA STRATEGY
    • With a well-designed social media strategy, you can leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind.
    • The benefits of social media campaigns are extensive—from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products.
    • Why not take Advantage ?
  • 7.
    • Creating Profile
    • Creating Page
    • Content Development
    • Buzz Creation
    • Integrating Page with Other Social Media Channels
    • Post Updates with links to the Desired Landing Page
    • Joining Groups & Pages
    • Adding Members
    • Starting Discussions
    • Sharing Links
    • Create Facebook “Like” button & Badge, to place it in the website & blogs
    • Run Contests, Promotional Campaigns, Polls..
    • Video Sharing via YouTube Tab (For Viral Campaigns)
    • Photo Sharing via Page / Flickr App / Similar Apps
    • Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
    • Customized Contact Form / Registration Form
    • Promote Blog / Feed
    • Adding Custom Tabs
    • Addition Of Iframes
    • Tagging
    • Usage Of Various External Interactive Apps
    Facebook
  • 8.
    • Creating Profile
    • Creating Company Page
    • Integrating Profile with Other Social Media Channels
    • Add Connections
    • Join Groups
    • Targeting & Networking with the Influencers
    • Starting Discussions in Groups
    • Active participation in relevant Q&A's
    • Publish Press Releases
    • Create Polls
    • Submit Feeds
    • Share Presentations
    • Integrate Blogs to the profile
    • Share Links
    LinkedIn
  • 9.
    • Creating Twitter handle
    • Post Tweets with Site link(content form the site)
    • Following Key influencers
    • Use hash tags for Keywords
    • Retweet influential tweets
    • Post neutral updates frequently
    • Create a Twitter Badge & place it on the Site & Blogs
    • Increase the followers base constantly
    • Network & Engage the Followers
    Twitter
  • 10.
    • Follow key Blogs
    • Comment on Blogs with the Link
    • Network with Influential Bloggers
    Blogs Q & A's Post Questions and Answers on Q&A sites like Answer bag, Quora, Yahoo answers with links, to drive traffic, increase back links, create more visibility & enhance online reputation.
  • 11.
    • Monitor and evaluate relevant online media conversations
    • Engage with key influencers in the blogosphere
    • Develop corporate blogs, social network sites and multimedia tools
    • Plan and develop content for corporate websites
    • Optimize communications for effective distribution in the digital space
    Digital PR
  • 12.
    • Bookmarking Links from the Site
    • Adding keywords
    • Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit, Stumbleupon, Delicious..
    Social Bookmarking Document Sharing
    • Sharing Presentations through Slideshare, Scribd, Docstoc
    • Publishing White Papers & Articles in Scribd & Docstoc
  • 13. 12 - Month Social Media Marketing Plan
  • 14. Months 1-3 : Brand Presence 12 - Month Social Media Marketing Timeline
    • Create Profiles
    • Implement Brand Image
    • Announce Presence
    Traffic Sources
    • Referring Sites
    • Search Engines
    Projected Traffic
    • 12.5% Increase
    Twitter/Facebook/LinkedIn Followers
    • 100 - 2000 Followers
    Costing
    • $2,000
  • 15. Months 3-6 : Brand/Customer Engagement 12 - Month Social Media Marketing Timeline
    • Increase Follower Base
    • Monitor Brand, Industry, Niche
    • Reply to Customers and Prospects
    Traffic Sources
    • Referring Sites
    • Search Engines
    Projected Traffic
    • 25 - 30% Increase
    Twitter/Facebook/LinkedIn Followers
    • 1000 - 3000 Followers
    Costing
    • $3,000
  • 16. Months 6-12 : ROI Focus 12 - Month Social Media Marketing Timeline
    • Special Offers for Fans, Members, Followers..
    • Convert Fans, Members, Followers to Email Subscribers
    • Revenue Based Campaigns
    • Lead Generation
    Traffic Sources
    • Referring Sites
    • Search Engines
    Projected Traffic
    • 50 - 60% Increase
    Twitter/Facebook/LinkedIn Followers
    • > 6000 Followers
    Costing
    • $5,000