Smm & smo activity plan 2011


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Smm & smo activity plan 2011

  1. 2. Our Services
  2. 3. Social Media Audit <ul><li>Researching Your Social Media Presence </li></ul><ul><li>Analyzing Your Social Media Opportunities & Threats </li></ul><ul><li>Recommending the Ideal Social Media Strategy </li></ul><ul><li>Execution Plan </li></ul>Social Media Monitoring <ul><li>Identifying Conversations </li></ul><ul><li>Segregating Conversations </li></ul><ul><li>Analyzing Conversations </li></ul><ul><li>Insight & Recommendation Report </li></ul>
  3. 4. Social Media Management <ul><li>Strategic Presence Creation on Social Media </li></ul><ul><li>Presence Promotion & Response Management </li></ul><ul><li>Analyzing Opportunities for Social Media Outreach </li></ul><ul><li>Execution of Social Media Outreach </li></ul>Online Reputation Management <ul><li>Researching & Analyzing current Online Reputation </li></ul><ul><li>Defining a Reputation Score </li></ul><ul><li>Recommending Steps to Improve Reputation Score </li></ul><ul><li>Execution of Recommendations </li></ul>
  4. 5. Social Media Campaign <ul><li>Creation of Campaign Thought </li></ul><ul><li>Illustration of Campaign Execution - tools, apps and prospective conversation strategy </li></ul><ul><li>Deliverables (ROI) via Campaign Execution </li></ul>Social Media Releases <ul><li>Identification of Online PR Objectives </li></ul><ul><li>Analysis of PR Opportunities </li></ul><ul><li>Strategy Layout & Activation of Blogger & Influencer Outreach </li></ul>
  5. 6. SOCIAL MEDIA STRATEGY <ul><li>With a well-designed social media strategy, you can leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind. </li></ul><ul><li>The benefits of social media campaigns are extensive—from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products. </li></ul><ul><li>Why not take Advantage ? </li></ul>
  6. 7. <ul><li>Creating Profile </li></ul><ul><li>Creating Page </li></ul><ul><li>Content Development </li></ul><ul><li>Buzz Creation </li></ul><ul><li>Integrating Page with Other Social Media Channels </li></ul><ul><li>Post Updates with links to the Desired Landing Page </li></ul><ul><li>Joining Groups & Pages </li></ul><ul><li>Adding Members </li></ul><ul><li>Starting Discussions </li></ul><ul><li>Sharing Links </li></ul><ul><li>Create Facebook “Like” button & Badge, to place it in the website & blogs </li></ul><ul><li>Run Contests, Promotional Campaigns, Polls.. </li></ul><ul><li>Video Sharing via YouTube Tab (For Viral Campaigns) </li></ul><ul><li>Photo Sharing via Page / Flickr App / Similar Apps </li></ul><ul><li>Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) </li></ul><ul><li>Customized Contact Form / Registration Form </li></ul><ul><li>Promote Blog / Feed </li></ul><ul><li>Adding Custom Tabs </li></ul><ul><li>Addition Of Iframes </li></ul><ul><li>Tagging </li></ul><ul><li>Usage Of Various External Interactive Apps </li></ul>Facebook
  7. 8. <ul><li>Creating Profile </li></ul><ul><li>Creating Company Page </li></ul><ul><li>Integrating Profile with Other Social Media Channels </li></ul><ul><li>Add Connections </li></ul><ul><li>Join Groups </li></ul><ul><li>Targeting & Networking with the Influencers </li></ul><ul><li>Starting Discussions in Groups </li></ul><ul><li>Active participation in relevant Q&A's </li></ul><ul><li>Publish Press Releases </li></ul><ul><li>Create Polls </li></ul><ul><li>Submit Feeds </li></ul><ul><li>Share Presentations </li></ul><ul><li>Integrate Blogs to the profile </li></ul><ul><li>Share Links </li></ul>LinkedIn
  8. 9. <ul><li>Creating Twitter handle </li></ul><ul><li>Post Tweets with Site link(content form the site) </li></ul><ul><li>Following Key influencers </li></ul><ul><li>Use hash tags for Keywords </li></ul><ul><li>Retweet influential tweets </li></ul><ul><li>Post neutral updates frequently </li></ul><ul><li>Create a Twitter Badge & place it on the Site & Blogs </li></ul><ul><li>Increase the followers base constantly </li></ul><ul><li>Network & Engage the Followers </li></ul>Twitter
  9. 10. <ul><li>Follow key Blogs </li></ul><ul><li>Comment on Blogs with the Link </li></ul><ul><li>Network with Influential Bloggers </li></ul>Blogs Q & A's Post Questions and Answers on Q&A sites like Answer bag, Quora, Yahoo answers with links, to drive traffic, increase back links, create more visibility & enhance online reputation.
  10. 11. <ul><li>Monitor and evaluate relevant online media conversations </li></ul><ul><li>Engage with key influencers in the blogosphere </li></ul><ul><li>Develop corporate blogs, social network sites and multimedia tools </li></ul><ul><li>Plan and develop content for corporate websites </li></ul><ul><li>Optimize communications for effective distribution in the digital space </li></ul>Digital PR
  11. 12. <ul><li>Bookmarking Links from the Site </li></ul><ul><li>Adding keywords </li></ul><ul><li>Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit, Stumbleupon, Delicious.. </li></ul>Social Bookmarking Document Sharing <ul><li>Sharing Presentations through Slideshare, Scribd, Docstoc </li></ul><ul><li>Publishing White Papers & Articles in Scribd & Docstoc </li></ul>
  12. 13. 12 - Month Social Media Marketing Plan
  13. 14. Months 1-3 : Brand Presence 12 - Month Social Media Marketing Timeline <ul><li>Create Profiles </li></ul><ul><li>Implement Brand Image </li></ul><ul><li>Announce Presence </li></ul>Traffic Sources <ul><li>Referring Sites </li></ul><ul><li>Search Engines </li></ul>Projected Traffic <ul><li>12.5% Increase </li></ul>Twitter/Facebook/LinkedIn Followers <ul><li>100 - 2000 Followers </li></ul>Costing <ul><li>$2,000 </li></ul>
  14. 15. Months 3-6 : Brand/Customer Engagement 12 - Month Social Media Marketing Timeline <ul><li>Increase Follower Base </li></ul><ul><li>Monitor Brand, Industry, Niche </li></ul><ul><li>Reply to Customers and Prospects </li></ul>Traffic Sources <ul><li>Referring Sites </li></ul><ul><li>Search Engines </li></ul>Projected Traffic <ul><li>25 - 30% Increase </li></ul>Twitter/Facebook/LinkedIn Followers <ul><li>1000 - 3000 Followers </li></ul>Costing <ul><li>$3,000 </li></ul>
  15. 16. Months 6-12 : ROI Focus 12 - Month Social Media Marketing Timeline <ul><li>Special Offers for Fans, Members, Followers.. </li></ul><ul><li>Convert Fans, Members, Followers to Email Subscribers </li></ul><ul><li>Revenue Based Campaigns </li></ul><ul><li>Lead Generation </li></ul>Traffic Sources <ul><li>Referring Sites </li></ul><ul><li>Search Engines </li></ul>Projected Traffic <ul><li>50 - 60% Increase </li></ul>Twitter/Facebook/LinkedIn Followers <ul><li>> 6000 Followers </li></ul>Costing <ul><li>$5,000 </li></ul>