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Smm & smo activity plan 2011
 

Smm & smo activity plan 2011

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    Smm & smo activity plan 2011 Smm & smo activity plan 2011 Presentation Transcript

    •  
    • Our Services
    • Social Media Audit
      • Researching Your Social Media Presence
      • Analyzing Your Social Media Opportunities & Threats
      • Recommending the Ideal Social Media Strategy
      • Execution Plan
      Social Media Monitoring
      • Identifying Conversations
      • Segregating Conversations
      • Analyzing Conversations
      • Insight & Recommendation Report
    • Social Media Management
      • Strategic Presence Creation on Social Media
      • Presence Promotion & Response Management
      • Analyzing Opportunities for Social Media Outreach
      • Execution of Social Media Outreach
      Online Reputation Management
      • Researching & Analyzing current Online Reputation
      • Defining a Reputation Score
      • Recommending Steps to Improve Reputation Score
      • Execution of Recommendations
    • Social Media Campaign
      • Creation of Campaign Thought
      • Illustration of Campaign Execution - tools, apps and prospective conversation strategy
      • Deliverables (ROI) via Campaign Execution
      Social Media Releases
      • Identification of Online PR Objectives
      • Analysis of PR Opportunities
      • Strategy Layout & Activation of Blogger & Influencer Outreach
    • SOCIAL MEDIA STRATEGY
      • With a well-designed social media strategy, you can leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind.
      • The benefits of social media campaigns are extensive—from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products.
      • Why not take Advantage ?
      • Creating Profile
      • Creating Page
      • Content Development
      • Buzz Creation
      • Integrating Page with Other Social Media Channels
      • Post Updates with links to the Desired Landing Page
      • Joining Groups & Pages
      • Adding Members
      • Starting Discussions
      • Sharing Links
      • Create Facebook “Like” button & Badge, to place it in the website & blogs
      • Run Contests, Promotional Campaigns, Polls..
      • Video Sharing via YouTube Tab (For Viral Campaigns)
      • Photo Sharing via Page / Flickr App / Similar Apps
      • Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )
      • Customized Contact Form / Registration Form
      • Promote Blog / Feed
      • Adding Custom Tabs
      • Addition Of Iframes
      • Tagging
      • Usage Of Various External Interactive Apps
      Facebook
      • Creating Profile
      • Creating Company Page
      • Integrating Profile with Other Social Media Channels
      • Add Connections
      • Join Groups
      • Targeting & Networking with the Influencers
      • Starting Discussions in Groups
      • Active participation in relevant Q&A's
      • Publish Press Releases
      • Create Polls
      • Submit Feeds
      • Share Presentations
      • Integrate Blogs to the profile
      • Share Links
      LinkedIn
      • Creating Twitter handle
      • Post Tweets with Site link(content form the site)
      • Following Key influencers
      • Use hash tags for Keywords
      • Retweet influential tweets
      • Post neutral updates frequently
      • Create a Twitter Badge & place it on the Site & Blogs
      • Increase the followers base constantly
      • Network & Engage the Followers
      Twitter
      • Follow key Blogs
      • Comment on Blogs with the Link
      • Network with Influential Bloggers
      Blogs Q & A's Post Questions and Answers on Q&A sites like Answer bag, Quora, Yahoo answers with links, to drive traffic, increase back links, create more visibility & enhance online reputation.
      • Monitor and evaluate relevant online media conversations
      • Engage with key influencers in the blogosphere
      • Develop corporate blogs, social network sites and multimedia tools
      • Plan and develop content for corporate websites
      • Optimize communications for effective distribution in the digital space
      Digital PR
      • Bookmarking Links from the Site
      • Adding keywords
      • Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit, Stumbleupon, Delicious..
      Social Bookmarking Document Sharing
      • Sharing Presentations through Slideshare, Scribd, Docstoc
      • Publishing White Papers & Articles in Scribd & Docstoc
    • 12 - Month Social Media Marketing Plan
    • Months 1-3 : Brand Presence 12 - Month Social Media Marketing Timeline
      • Create Profiles
      • Implement Brand Image
      • Announce Presence
      Traffic Sources
      • Referring Sites
      • Search Engines
      Projected Traffic
      • 12.5% Increase
      Twitter/Facebook/LinkedIn Followers
      • 100 - 2000 Followers
      Costing
      • $2,000
    • Months 3-6 : Brand/Customer Engagement 12 - Month Social Media Marketing Timeline
      • Increase Follower Base
      • Monitor Brand, Industry, Niche
      • Reply to Customers and Prospects
      Traffic Sources
      • Referring Sites
      • Search Engines
      Projected Traffic
      • 25 - 30% Increase
      Twitter/Facebook/LinkedIn Followers
      • 1000 - 3000 Followers
      Costing
      • $3,000
    • Months 6-12 : ROI Focus 12 - Month Social Media Marketing Timeline
      • Special Offers for Fans, Members, Followers..
      • Convert Fans, Members, Followers to Email Subscribers
      • Revenue Based Campaigns
      • Lead Generation
      Traffic Sources
      • Referring Sites
      • Search Engines
      Projected Traffic
      • 50 - 60% Increase
      Twitter/Facebook/LinkedIn Followers
      • > 6000 Followers
      Costing
      • $5,000