Protouch staffing smm & smo activity planPresentation Transcript
Social Media Analysis Company: Protouch Staffing Inc. URL: http://www.protouchstaffing.com/ Protouch Staffing is one of the leading healthcare staffing companies in the US. Since 1989 Protouch has specialized in providing temporary nursing and therapy professionals to hospitals and healthcare facilities nationwide.
Visible Online Presence SOCIAL MEDIA MONITORING RESULTS Channel: Social MentionProtouch Staffing Keyword Used: Reputation Protouch Staffing Metrics Online Reach ,Brand Awareness, Social Reputation & Social Media Presence : - NIL- Visible Results: Only DIGG Submissions
Visible Online PresenceSOCIAL MEDIA MONITORING RESULTSChannel: Social Mention protouchstaffing.co Keyword Used: m Reputation protouchstaffing.co Metrics m Online Reach ,Brand Awareness, Social Reputation & Social Media Engagement : - NIL- Visible Results: Only identi.ca Submissions
SOCIAL MEDIA MONITORING RESULTSChannel: Facebook Protouch Staffing Facebook Page: •Timeline Feature Adoption: -NIL- •Member Engagement: -NIL- •Interaction & Comments: -NIL- •Custom Tabs: -NIL- •Post Likes: -NIL- •Page Optimization: -NIL- •Post Optimization: -NIL- •Page Activity: Not in Order •Interactive Apps integration: -NIL- •Vanity URL: -NIL- •Page “Likes” : Few (20) • Usage Of Compelling Content: -NIL- •Search Visibility : Poor
Social Media AnalysisSOCIAL MEDIA ACTIVITY REPORT:
SOCIAL MEDIA STRATEGY With a well-designed social media strategy, you can leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social media campaigns are extensive —from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products. Why not take Advantage ?
Facebook Creating Profile Creating Page Content Development Buzz Creation Timeline Adoption Integrating Page with Other Social Media Channels Post Updates with links to the Desired Landing Page Joining Groups & Pages Adding Members Starting Discussions Sharing Links Create Facebook “Like” button & Badge, to place it in the website & blogs Run Contests, Promotional Campaigns, Polls.. Video Sharing via YouTube Tab (For Viral Campaigns) Photo Sharing via Page / Flickr App / Similar Apps Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) Customized Contact Form / Registration Form Promote Blog / Feed Adding Custom Tabs Tagging Usage Of Various External Interactive Apps
LinkedIn Creating Profile Creating Company Page Integrating Profile with Other Social Media Channels Add Connections Join Groups Targeting & Networking with the Influencers Starting Discussions in Groups Active participation in relevant Q&As Publish Press Releases Create Polls Launch & Promote Events Submit Feeds Share Presentations Integrate Blogs to the profile Share Links
Twitter Creating Twitter handle Post Tweets with Site link(content form the site) Following Key influencers Use hash tags for Keywords Tweeting based on trends Retweet influential tweets Post neutral updates frequently Influence Mentions Create a Twitter Badge & place it on the Site & Blogs Increase the followers base constantly Network & Engage the Followers
Google+ Creating Profile Creating Page Content Development Buzz Creation Integrating Page with Other Social Media Channels Post Updates with links to the Desired Landing Page Joining Pages Adding Influencers to Our Circles Starting Discussions Sharing Links Video Sharing Photo Sharing Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… ) Tagging
Pinterest Creating Profile Creating Boards Content Development Buzz Creation Integrating Profile with Other Social Media Channels/ Blogs Add Pins Influence Repins Photo Sharing with Links Sync Infographics Follow Influencers Follow Relevant Boards
Blogs Follow key Blogs Comment on Blogs with the Link Network with Influential BloggersQ&AsPost Questions and Answers on Q&A sites like Answerbag, Quora, Yahoo answers with links, to drive traffic,increase back links, create more visibility & enhanceonline reputation.
Digital PR Monitor and evaluate relevant online media conversations Engage with key influencers in the blogosphere Develop corporate blogs, social network sites and multimedia tools Plan and develop content for corporate websites Optimize communications for effective distribution in the digital space
Social Bookmarking Bookmarking Links from the Site Adding keywords Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit, Stumbleupon, Delicious..Document Sharing Sharing Presentations through Slideshare, Scribd, Docstoc Publishing White Papers & Articles in Scribd & Docstoc