Promoting Events via Social MediaEvent: International Conference on Advances in Cloud Computing (ACC-2012)Event URL: http://www.acc-2012.org/Organization: Computer Society Of IndiaURL: http://www.csi-india.org
Promoting Events via Social Media Step 1. Plan Step 2. Organizing Step 3. Promotion and distribution Step 4. Optimize the event
Promoting Events via Social Media Use these Channels to Create, Publish & Promote the Event : • Yahoo Upcoming • Eventful • Plancast • Mera Events • PBWorks • Eventbrite ↓ Facebook, Google+, Pinterest & LinkedIn : • Host the Event on Facebook, Google+, Pinterest & LinkedIn • Invite Members • Facebook Events • LinkedIn Events • Use Multiple Accounts to create buzz • Post Event relevant information regularly • Leverage the Event related links across all channels • Track Participants & Interested members ↓
Promoting Events via Social Media Twitter : • Set Up Twitter Handle for the Event • Tweet regularly about the event • Use Event relevant links in tweets • Influence Retweets • Promote Event Hashtag • Regular Mention of Influencers • Tweeting based on Trending Topics • Send DM to all followers about the Event • Use multiple Twitter accounts to retweet & generate buzz • Leverage its presence on other social media channels ↓ Pinterest: • Create Boards • Add Event Banner & Images as Pins • Add Infograhic • Redirect Banners / Images to the Event Landing Page • Influence Repins ↓
Promoting Events via Social Media POLLS and Q&A: • Facebook • Twitter • LinkedIn • Quora • Answerbag ↓ Share Event related Content, Transcripts & Presentations on: • Scribd • Docstoc • Slideshare ↓ Submit Press Releases during the run-up to the event to sites : • PRWeb • PitchEngine ↓
Promoting Events via Social Media Share Videos & Photos with the link to the landing page on: • Youtube • Flickr • Photobucket ↓ Increase Search Visibility Through : • Social Bookmarking • Keyword Tagging • Directory Submission • Article Submission
Using FacebookFacebook offers many tools to help with planning the event and creating awareness to attend.Before the event: Ask question via Facebook Questions to learn what attendees are interested in. Post updates to create awareness of guest speakers and incorporate links to their site. Post information about topics that will be discussed. Provide date, time and location of event in posts. Use Facebook Places: Simply add location to your Event or Page.
Share your events on Facebook Promote your Published event details on Facebook as well as your event homepage. Register attendees from your Facebook page anytime using our easy registration tool. Talk with registrants on Facebook – let them comment or “like” your posts. Share the details of your event on Facebook and respond to questions.
Using FacebookDuring the event: Use live updates to mention booth contests, fun activities and share pictures. In each post, share any links or materials of the guest speakers. Include pictures of any guest speakers or attendees. After the event: Encourage attendees to share or comment during the event on Share images and videos from Facebook via mobile. the event. Ask people to tag themselves “are you in our photo album?” Include a link to a post-event poll or use Facebook Questions to get feedback. Begin promoting the next event.
Use Twitter to create a place online for conversations about the event. Using TwitterBefore the event: Create a #hashtag for the event. Thank each sponsor for the contribution they’ve provided. Include their handles in the tweet . Use updates to: Create awareness of guest speakers. Incorporate links to their site. Announce who’s attending and include their Twitter handle. Tweet information about topics that will be discussed.
Using TwitterDuring the event: Encourage attendees to tweet about what they are experiencing during the event under the event #hashtag. People who are interested and could not make it can be part of event following a Twitter feed. Encourage attendees to post photos and videos from mobile devices to Twitter with tools like Twitpic. Add Twitter handles to name tags (as appropriate).
Using TwitterAfter the event: Thank attendees and sponsors. Via the #hashtag. Include their handle. Review the #hashtag for insight into conversations about the event. Ask attendees a question through the #hashtag. “What was the most useful thing you learned/saw at the event?” Send a thank you tweet (@) – to everyone who engaged with the event on Twitter.
Using LinkedInJoin LinkedIn GroupsWhat Groups should you be in? Join Groups where your potential attendees are. Members Industry Topic If no group exists, consider creating a LinkedIn Group and start the conversation. Be active in the group, do not just use it for event promotion. Ask questions in the group. Follow up with those who posted. Answer questions asked of you.
Using LinkedIn To promote the event: Promote your event in your profile and on your updates. Include a link to the event website and #hashtag. Prove the value of attending by sharing information about event topics and speakers. Invite your connections in LinkedIn. Provide the event #hashtag and Twitter handles of guest speakers. Understand your connections through InMap: http://inmaps.linkedinlabs.com/ Post event notification inside of LinkedIn Groups you’re active in. Provide information to attend and include event #hashtag.
Using LinkedInAfter the event: Ask those who you met at the event to connect on LinkedIn. Send a thank you for attending. Review the highlights of the event with the Group. Planting the seeds for the next event. Consider having a member of the Group be a guest speaker.
Using YouTube Create a strong desire to attend with a video. Promote the event on your website or email and include a YouTube video. Guest speakers Activities Success stories Increase attendance with videos.
Starting the buzz in social media about the eventExpand the reach of your invitationthrough Social Media Use Simple Share to promote the event on Facebook, Twitter, and LinkedIn at the same time! ■ Customize the message for each site ■ Include an image (optional) ■ Easily share to all your Facebook, Twitter, and LinkedIn profiles
Registrants start the buzz about the event Ask registrants to share the event information. Jump start the word of mouth buzz around your event!Once registered, attendees can spread the word about the event by sharing onFacebook or Twitter.Note: Facebook users have on average 130 friends**Facebook FAQ’s
Share information on social media about the eventGet more attendees by sharing the event on Facebook & Twitter.Whether you send aninvite or not, promote theevent on social media!Here’s how: Establish a hashtag (e.g. #B2Bevent) to track buzz around the event. Tweet your event and watch how your followers retweet the details. Do not forget to ask them to retweet; asking and saying “Please” really does work.Promote the event on a The Facebook post can contain aschedule: custom message to encourageWeekly attendance and will include a link to register.The day beforeAn hour before
Get your event found online Built-in Promotions with Social Media and Search Engine Optimization ■ Help your event be found in online searches by using keywords Topics, speakers, theme, location ■ Create an event hashtag to encourage conversation about the event ■ The hashtag is automatically featured in event communications
Engage your attendees at the eventConsider using QR Codes to keep the interaction going. Direct to website information via mobile device. Get feedback via a poll or short survey that people can access via mobile device. Post video content that is complementary to the event objectives to view via a mobile device. QR CODE for (ACC-2012)
Promote and communicate – In Summary Tools Before During After • Promote the event by • Share updates on your wall • On your wall, thank those sharing the event details and upload pictures from who came to the event on your wall the event • Answer remaining questions from event and send email with link to your wall • Create an unique event • Maximize the opportunity • Encourage people to hashtag for a re-tweet. continue discussion • Customize your Twitter • Encourage tweeting during • Use tweets to promote next background with the the event event event brand • Create a Twitter List of • Schedule tweets in your conference speakers advance to promote for others to follow • List people’s Twitter usernames on their badges • Have link to event • Encourage those that meet • Continue networking after homepage in your profile at the event to connect the event • Invite connections to • Review the highlights of the attend event within your groups • Join Groups
Keep the conversation goingUse Social Media to build relationships following the event. Provide links to materials distributed at the event. Consider hosting them via Slide Share. Share speaker content. Promote the next event.
Collect Post Event feedback Post and promote a short survey to engage fans and followers and drive engagement. Review the comments and conversations on your Facebook wall. Review the comments via Twitter about your event by searching under the event #hashtag.