14/05/2010 – 26/07/2011
KSRTC SMM OBJECTIVES•   Expand Online Reach & Brand Awareness•   Enhance & Manage Online Reputation of KSRTC•   Create Bet...
SMM STRATEGYSOCIAL MEDIA CHANNELS USED:• Facebook• Twitter• YouTube• Flickr• Document Sharing Sites• Social Bookmarking Si...
Facebook - Activity•   Wall Posts•   Commenting•   Photo Sharing•   Video Sharing•   Q&A•   Publish Press Release•   Answe...
Facebook OPTIMIZATION•   Tagging•   Photo Sharing•   Twitter Tab•   KSRTC FBML Tab•   NOTES Tab•   YouTube Integration•   ...
Twitter Metrics•   1305 Followers•   6 Following•   751 Tweets•   54 Retweets•   48 Mentions•   10 Listed
TweetCloud for KSRTC_JourneysHashCloud for KSRTC_Journeys
Karnataka state road transport corporation smm
Karnataka state road transport corporation smm
Karnataka state road transport corporation smm
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Karnataka state road transport corporation smm

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Karnataka state road transport corporation smm

  1. 1. 14/05/2010 – 26/07/2011
  2. 2. KSRTC SMM OBJECTIVES• Expand Online Reach & Brand Awareness• Enhance & Manage Online Reputation of KSRTC• Create Better Customer Relationship with Commuters• Robust Brand Monitoring• Popularize Public Transport among Public (especially new generation commuters)• Digital PR• Buzz Creation• Engage Commuters• Feedback Management• Promote Offers• Increase Traffic to KSRTC Website• Increase Page Rankings Organically
  3. 3. SMM STRATEGYSOCIAL MEDIA CHANNELS USED:• Facebook• Twitter• YouTube• Flickr• Document Sharing Sites• Social Bookmarking Sites• Forums
  4. 4. Facebook - Activity• Wall Posts• Commenting• Photo Sharing• Video Sharing• Q&A• Publish Press Release• Answer Queries
  5. 5. Facebook OPTIMIZATION• Tagging• Photo Sharing• Twitter Tab• KSRTC FBML Tab• NOTES Tab• YouTube Integration• Q&A• KSRTC iFrame
  6. 6. Twitter Metrics• 1305 Followers• 6 Following• 751 Tweets• 54 Retweets• 48 Mentions• 10 Listed
  7. 7. TweetCloud for KSRTC_JourneysHashCloud for KSRTC_Journeys

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