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Liverpool Ignite

by Lorraine Warren on Apr 17, 2010

Liverpool Ignite

Liverpool Ignite
Creation in the Creative Industries

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Value Creation in the Creative Industries
- Dr Lorraine Warren
- University of Southampton
Researcher in Entrepreneurship & Innovation
Value creation
Engines of innovation
- Ideas for new products and services
- Services as inputs to innovative activities of other endeavours
- Intensive users of technology, often demand and create adaptations, new development, take technology forward
Value?
Artistic Value?
Cultural value?
Social value?
Technological value?
Reputational value?
Value?
Complexity theory
Emergence
Business models
Capture value
Challenges
- Loosely connected networks
- Traditional modes of monetisation
- High uncertainty
- Values clashes
Attractor (amplify)
Stabilise
Realise
Articulate