Abs sept10

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Abs sept10

  1. 1. ASSOCIATION OF BUSINESS SCHOOLS, 10 SEPTEMBER, 2013 SOCIAL MEDIA: YOU DO HAVE TIME FOR THIS! TOOLS AND TIPS FOR BUILDING AN ONLINE REPUTATION QUICKLY Dr Lorraine Warren University of Southampton
  2. 2. ABOUT ME BENEFITS OF DIGITAL AWARENESS CONSOLIDATING ACCOUNTS AMPLIFICATION Overview
  3. 3. Lorraine Warren  Director, Centre for Strategic Innovation (Research Centre, School of Management  Academic, Researcher, Rapid Innovation Development Events (creative festivals for digital media/NEMODE/formal & informal processes), and international development in Pakistan,  Teaching, Living and Working on the Web,  Steering Group of Web Science DTC  Centre for Innovation and Technologies in Education (CITE)
  4. 4. What happens when you Google yourself?  we all have a personal 'brand„, profile or online identity  increasingly international role  increasing online presence  take a defensive approach or make this work FOR you?  Employability aspects
  5. 5. Cyberjunk or real estate?  twitter  Facebook  LinkedIn  blogs  youtube channels, slideshare  instagram, flickr accounts ...give projects (self) identity, potential to amplify, improve impact, disseminate
  6. 6. Rationale  Maintaining a personal profile or identity through blending online and offline networking is becoming a critical aspect of career or business development – staff and students  It is essential that the information displayed online is going to encourage rather than discourage potential customers, collaborators etc.  Contribution to REF impact? LSE Impact Blog contains some good articles, on blogging, twitter (certainly amplification)
  7. 7. A new era?  Competition for employment in a global knowledge economy  increased levels of self-employment and portfolio working  growth of multi-disciplinary teams focused on specific tasks whose members might be physically located anywhere in the world  life within a networked society  blurring of boundaries between „real‟ and „virtual‟, public and private  increasing use of digital technologies  Internal communications via twitter break down workplace hierarchies  Staff are encouraged to become “brand ambassadors” through company and personal networks  Student/employability issues/expectations
  8. 8. Integration www.doclorraine.com www.blog.soton.ac.uk/inspire Guest posts: http://digitaleconomy.soton.ac.uk/blog/3174 (good for interdisciplinary work)  not all about numbers  horizon sensing  collaboration - give and take
  9. 9. Amplifying #webscience

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