Why a Twitter Marketing Strategy Is Good Marketing and Brand Building Practice!


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Why a Twitter Marketing Strategy Is Good Marketing and Brand Building Practice!

  1. 1. Why a Twitter Marketing Strategy Is Good Marketing andBrand Building Practice!A Twitter marketing strategy is important but in my opinion only forms a small part of your overall Internet marketing strategy which is already an intergral part of any businesses future growthand success requirements.FACT: If you have not started with a comprehensive Internet marketing campaign you havesome catch up to do because its all about relevant content these days and the more of suchyou can get out there the bigger your traffic net becomes.Twitter is a great way to market your business online and is becoming one of the hottest sites insocial media. Twitter is a great way to spread your message connect with prospects and futurecustomers. Many business owners want to use twitter specifically for marketing but it isimportant to see it for what it is and understand that it is a social media site and not a mediasite. Social media means interaction and relationship building, not spamming with yourmarketing and advertising messages. Those who use twitter to broadcast all day long withoutcommunicating and building relationships get nowhere.Since twitter is a social media website it is important to remember to be social and to buildtargeted relationships. On twitter, you want to share both who you are and what you do. Mostbusiness owners talk about what they do too much and don’t share enough about who they areas an individual. It is important to have a balance here because you don’t want people tounfollow you because you keep saying what you do over and over. Let’s face it! they will getsick of it. But if you share who you are and what some of your hobbies are or comedical thingsthat happen in your life mixed in with your work then you will be a human being and not awalking billboard. People want to connect with tangible people on twitter, not a billboard. 1/4
  2. 2. Image by birgerking via FlickrUnderstanding the relationship and flow of business on twitter is very important because youbegin to make a larger impact and connect with more relevant people by doing that. When youare all about business your twitter followers will be all about not following, unfollowing or notlistening to your tweets! and you don’t want any of those things. After learning this lesson youwant to make sure that your profile is setup properly and that you are using the space you haveto get your message out there in a non-advertising kind of way.In twitter you have a description and you have 160 characters to say who you are and what youdo. In this area you can say something like “A Single Mother of 3 who loves to go to the spa onthe weekends and help my therapy clients” or something like that. Make it about who you arefirst and then briefly mention what you do after you share who you are. You only have 160characters so make it short and simple.There are many more twitter lessons for networking and marketing online but I don’t haveenough room to share them here so be sure to go below and click to visit my website and getaccess to the 3 free twitter influence videos that I created for you.Take care and have an awesome rest of the day!David KingTo Get Your 3 Free Twitter Influence Videos Valued At $50 Go To Twitter Training, and TwitterMarketingFor SEO Los Angeles Los Angeles SEO Local SEO specialists…More at Twitter MarketingTraining For Business OwnersPosted by Mackenzie FogelsonThis post was originally in YouMoz, and was promoted to the main blog because it providesgreat value and interest to our community. The authors views are entirely his or her own andmay not reflect the views of SEOmoz, Inc.It’s common for potential clients to have unrealistic expectations or to have been misinformedsomewhere along the way about SEO. Because it has evolved so much in the last year, what itnow takes to achieve desired rankings really goes beyond the former gold standard of keywordresearch. For the new complications, we heartily blame a guy named Panda, but after thefinger-pointing is done, we’ve got our work cut out for us. SEOs need to keep up on all thelatest and greatest to ensure proper integration and execution of SEO, and also to manageclient expectations about success. That’s a pretty hefty job. 2/4
  3. 3. However, just because a client doesnt have a proper understanding of SEO doesn’t mean theywon’t be great to work with. Instead of being frustrated with their mainstream understanding,make it your job to dispel myths and educate them about the process so that they can makeinformed decisions about their web marketing needs.And make sure you do this before youre under contract. Otherwise, you’re locked into anuncomfortable situation with no easy way out.Its important to be picky about who you work withQualifying and landing clients can take a lot of effort. When you’re in the acquisition phase (andyou’re not yet under contract), you need an efficient process for determining eligibility andfiltering prospects. One of the most effective ways weve found is by conducting a competitivedomain analysis (CDA). After weve had an initial phone call to do a general qualification of theclient, we put a CDA together for two reasons: 1. It provides us with the opportunity to properly educate the client and help them understand where they rank (among their competitors of course), why, and what would need to be done in order to improve their standings. 2. It allows us to showcase our knowledge, build trust, and get a feel for whether the client would be a good fit for us before we even bid the project.Domain authority is usually a wake up callYoull find that many clients are very keyword focused and want to rank #1 for some of the mostcompetitive terms in their industry. That might be OK for a brand like Coke or Nike who havedomain authorities in the 80s and 90s, but for businesses who are just starting out online (with aDA that’s less than 30), who may not have spent any time building links, brand awareness, orfocusing on customer experience, and they want to go up against Amazon (DA of 97) for “babyblankets,” they’re in for a rude awakening. 3/4
  4. 4. Instead of setting their expectations up for failure, I like to discuss domain authority right out of the gate so that the client fully understands that: 1. There is a lot of work to be done (and it doesn’t just involve keywords). 2. There is a lot more to competition than theyve probably realized. 3. They most likely will never beat Amazon (just sayin). As you know, raw domain authority is less important than relative domain authority. The client doesn’t have to beat Amazon, or Apple, or Coke. They just have to measure up to their competition. Presenting them with a competitive domain analysis helps them to understand just how much work we need to do in order to close the gap. The bottom line Just because your client has spent a ton of money on a beautiful website doesn’t mean that they are naturally going to rank well. You know this, we know this. It is your unpleasant duty as an SEO to make sure that your client knows it, too. Driving home the reality of the time and effort required to successfully market their website online, build trust, and earn authority is just one of the crosses that an SEO must bear. We’ve discovered that a tool like our competitive domain analysis eases that burden a bit, helping us educate our clients and ensure that we’re working with the right ones. Give it a try and see if it works for you too. What processes do you use to qualify and educate potential clients? What tools have you found useful? Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you dont have time to hunt down but want to read! …More at Competitive Domain Analyses: Educating & Qualifying Clients in One Fell Swoop A report from AYTM Market Research suggests that pairing a Twitter marketing strategy with effective website content may help small businesses appeal best to their target audiences. Sixty-nine percent of consumers said they ……More at Consumers want Twitter and website content from brands 4/4Powered by TCPDF (www.tcpdf.org)