Fake Your Research - UX Masterclass
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Fake Your Research - UX Masterclass

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This presentation goes through all phases of research - planning, data collection and analysis - and show examples of habits you really should avoid unless you want to fake your own research.

This presentation goes through all phases of research - planning, data collection and analysis - and show examples of habits you really should avoid unless you want to fake your own research.

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Fake Your Research - UX Masterclass Fake Your Research - UX Masterclass Presentation Transcript

  • Fake Your ResearchAdam Fendrych
  • Phase 1: Planning
  • Pick the Wrong Tool View slide
  • Focus Groups View slide
  • Card Sorting
  • Ask the Right People
  • Use Professional Participants
  • Overmotivate
  • Phase 2: Study Design
  • Framing
  • Would you like to live in a city?Ask your neighbor
  • Do you want to travel around theworld?Ask your neighbor
  • Ask about Future Behavior
  • Ask What If
  • Ask People What They Want
  • Ask People for Solutions
  • Stay Shallow
  • Make It Difficult
  • Make It Easy
  • Ask without Context
  • Ask without Context
  • Quantitative Resarch Stuff
  • Sort Questions WiselyWhich TV channel is on at the moment?
  • Sort Questions WiselyWhat does this remind you of?
  • Give Them the Options You Want to HearRate my companyAwesomeCoolFriendlyThe Best
  • Put you desired options to the front of the listTell me what type of person you areOutgoing and friendlySilent and reservedRelaxed and coolSmart and funny
  • Ask about Stuff You Can Verify from Other SourcesHow often do you come to our website?
  • Ask about Stuff You Can Verify from Other SourcesWhich parts of our website do you visit?
  • Ask about Stuff You Can Verify from Other SourcesWhy do you come to our website?
  • Ask about Stuff You Can Verify from Other SourcesWhy do you come to our website?
  • Ask about Stuff You Can Verify from Other SourcesWhich products are you interested in?
  • Ask Several Things at the Same TimeDo you want to be richand famous?
  • Ask Several Things at the Same TimeDo you think women and childrenshould board the safety boat first?
  • Use Highly Emotional WordsDo you beat your children?Do you punish your children physically?Have you ever slapped your child?
  • Use Social ProofMany people protect their familythanks to gun posession.Would you like to have a gun?
  • Phase 3: Data Collection
  • Show Who You Are
  • Qualitative Resarch Stuff
  • Scare the Participants
  • Scare the Participants
  • Scare the Participants
  • Welcome to the test. Let‘sstart with the first task.Scare the Participants
  • What will they wantfrom me?Scare the Participants
  • Scare the Participants
  • Vary the conditions
  • Vary the conditions
  • Vary the conditions
  • Vary the conditions
  • Vary the conditions
  • Vary the conditions
  • Vary the conditionsPro tip: ask each participanta different set of questions
  • Ask Closed QuestionsYes or no?
  • Give Them Options to Choose fromDo you think our productexcells in safety, or in greatvalue provided?
  • Do Not Let Them Finish
  • Advise ThemAnd what do you think thisbutton does?
  • Mention Interface Elements in WordingNow, try to add this item to cart
  • Phase 4: Reporting
  • Cherry-Pick the Right Data
  • Cherry-Pick the Right Data
  • Management Summary Is Your FriendUsers did not complain too much and did not suggestany major improvements. We can say that our websiteis really good!
  • Use Small TypeThe users actually really struggled with several important areas of gthe website. They could not find this andthat, but that just means they were not the right users. Because our users are smarter than that. The usersactually really struggled with several important areas of gthe website. They could not find this and that, but thatjust means they were not the right users. Because our users are smarter than that.The users actually really struggled with several important areas of gthe website. They could not find this andthat, but that just means they were not the right users. Because our users are smarter than that.The users actually really struggled with several important areas of gthe website. They could not find this andthat, but that just means they were not the right users. Because our users are smarter than that.The users actually really struggled with several important areas of gthe website. They could not find this andthat, but that just means they were not the right users. Because our users are smarter than that.The users actually really struggled with several important areas of gthe website. They could not find this andthat, but that just means they were not the right users. Because our users are smarter than that.The users actually really struggled with several important areas of gthe website. They could not find this andthat, but that just means they were not the right users. Because our users are smarter than that.The users actually really struggled with several important areas of gthe website. They could not find this andthat, but that just means they were not the right users. Because our users are smarter than that.The users actually really struggled with several important areas of gthe website. They could not find this andthat, but that just means they were not the right users. Because our users are smarter than that.
  • Use lots of complicated graphs
  • Do not reveal your study design
  • Make quantitative assumptions based on low sample sizeOur users wear glassesand striped t-shirts
  • Make quantitative assumptions based on low sample sizeNow would you mind fillingthis SUS form for me?
  • How many participants didwe have? Enough!Make quantitative assumptions based on low sample size
  • Final PRO tipNever Test Your Results!