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Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
Clase Manual Marca
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Clase Manual Marca

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Presentación desarrollado por Weichi He en el marco del Taller de Producto de la Escuela de Diseño UC.

Presentación desarrollado por Weichi He en el marco del Taller de Producto de la Escuela de Diseño UC.

Published in: Education, Business, Technology
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  1. Manual de marca  →Brand Guideline Taller de Producto 2013-➋  /  Lunes 23.09.13
  2. 01 Definición
  3. 01 Definición Identidad/Marca ≠ Logo » extra
  4. 2 1 4 3 4Contents 5 —26 Strategy What the Barbican stands for and the thinking behind our visual identity. 27 — 62 Rules and tools A guide to our identity assets and visual specifications. 63 — 86 Bestpractice A reference gallery of creative applications of our identity. Contents 5 Strategy6 Strategy 7 We are a world-class arts and learning organisation, pushing the boundaries of all major art forms. 10 9 Strategy Artswithoutboundaries This is the guiding principlethatdefines ourbrandanddrives our activities. It is what makes the Barbican distinctive and is the starting pointforallourvisual communications. Proposition 27 28Rulesandtools Rulesandtools  IMG's Barbican Guidelines ➊ Curso de acción «A guideline is a statement by which to determine a course of action.» Wikipedia MA- NUAL » DEF
  5. 2 1 4 3 4Contents 5 —26 Strategy What the Barbican stands for and the thinking behind our visual identity. 27 — 62 Rules and tools A guide to our identity assets and visual specifications. 63 — 86 Bestpractice A reference gallery of creative applications of our identity. Contents 5 Strategy6 Strategy 7 We are a world-class arts and learning organisation, pushing the boundaries of all major art forms. 27 28Rulesandtools Rulesandtools 10 9 Strategy Artswithoutboundaries This is the guiding principlethatdefines ourbrandanddrives our activities. It is what makes the Barbican distinctive and is the starting pointforallourvisual communications. Proposition  IMG's Barbican Guidelines ➊ Curso de acción ➋ Herramienta «A guideline aims to streamline particular processes according to a set routine or sound practice.» Wikipedia MA- NUAL » DEF
  6. 2 1 4 3 4Contents 5 —26 Strategy What the Barbican stands for and the thinking behind our visual identity. 27 — 62 Rules and tools A guide to our identity assets and visual specifications. 63 — 86 Bestpractice A reference gallery of creative applications of our identity. Contents 10 9 Strategy Artswithoutboundaries This is the guiding principlethatdefines ourbrandanddrives our activities. It is what makes the Barbican distinctive and is the starting pointforallourvisual communications. Proposition 27 28Rulesandtools Rulesandtools 5 Strategy6 Strategy 7 We are a world-class arts and learning organisation, pushing the boundaries of all major art forms.  IMG's Barbican Guidelines ➊ Curso de acción ➋ Herramienta ➌ Guía «By definition, following a guideline is never mandatory. Guidelines are not binding and are not enforced.» Wikipedia MA- NUAL » DEF
  7. 02 Estructura
  8.  IMG's Nooka Guidelines Poster ➊ Introducción Presentación de marca Misión y visión Narrativa ••• MA- NUAL » strct
  9.  IMG's Nooka Guidelines Poster ➊ Introducción ➋ Construcción Presentación de identificador Grilla de construcción Área de Protección Versión invertida ••• MA- NUAL » strct
  10.  IMG's Nooka Guidelines Poster ➊ Introducción ➋ Construcción ➌ Aplicaciones Tamaños mínimos Paleta cromatica Tipografía corporativa Aplicaciones incorrectas Ejemplos de aplicación ••• MA- NUAL » strct
  11. 4 3 4Contents 5 —26 Strategy What the Barbican stands for and the thinking behind our visual identity. 27 — 62 Rules and tools A guide to our identity assets and visual specifications. 63 — 86 Bestpractice A reference gallery of creative applications of our identity. Contents  IMG's Nooka Guidelines Poster  IMG's Barbican Guidelines ➊ Introducción ➋ Construcción ➌ Aplicaciones MA- NUAL » strct
  12. 03 Introducción
  13. 5 Strategy6 Strategy  IMG's Barbican Guidelines MA- NUAL » intro
  14. 7 We are a world-class arts and learning organisation, pushing the boundaries of all major art forms.  IMG's Barbican Guidelines MA- NUAL » intro
  15. 10 9 Strategy Artswithoutboundaries This is the guiding principlethatdefines ourbrandanddrives our activities. It is what makes the Barbican distinctive and is the starting pointforallourvisual communications. Proposition  IMG's Barbican Guidelines MA- NUAL » intro
  16. andsometimes... provocative Neverlessthan... brave  IMG's Barbican Guidelines MA- NUAL » intro
  17. ground-breaking adventurous  IMG's Barbican Guidelines MA- NUAL » intro
  18. bespoke personal  IMG's Barbican Guidelines MA- NUAL » intro
  19. electrifying engaging  IMG's Barbican Guidelines MA- NUAL » intro
  20. committed to delivering inspiring experiences. andalways...  IMG's Barbican Guidelines MA- NUAL » intro
  21. 04 Construcción
  22. MA- NUAL » grid  IMG's Replica Font Specimen
  23.  IMG's Dow Jones Identity MA- NUAL » grid
  24. MA- NUAL » grid  IMG's Design Concept Realisation 1975 - Wolfgang Schmittel
  25. MA- NUAL » grid  IMG's Design Concept Realisation 1975 - Wolfgang Schmittel Aphex » extra Altura 'x'
  26. MA- NUAL » grid  IMG's Design Concept Realisation 1975 - Wolfgang Schmittel Aphex » extra Altura ascendentes
  27. MA- NUAL » grid  IMG's Design Concept Realisation 1975 - Wolfgang Schmittel Aphex » extra Altura descendentes
  28.  IMG's Apple Logo Fibonacci MA- NUAL » grid
  29. MA- NUAL » grid  IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
  30. MA- NUAL » grid  IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
  31. MA- NUAL » grid  IMG's Form + Communication 3 Newer Older 1976 - Walter J. Diethelm
  32. MA- NUAL » A2
  33. MA- NUAL » A2 unidad x
  34. MA- NUAL » A2 unidad x 4x á r e a d e p r o t e c c i ó n x⁄2 x⁄2 x⁄2 x⁄2
  35. MA- NUAL » A2
  36. LOGO ➌ LOGO ➊ LOGO ➍ LOGO ➋ MA- NUAL » A2
  37. LOGO ➌ LOGO ➊ LOGO ➍ LOGO ➋ Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey. Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas. MA- NUAL » A2
  38. LOGO ➌ LOGO ➊ LOGO ➍ LOGO ➋ Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey. Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas. MA- NUAL » A2
  39. LOGO ➌ LOGO ➊ LOGO ➍ LOGO ➋ Bacon ipsum dolor sit amet ribeye flank pork fatback, capicola ham hock kevin rump. Ham ball tip drumstick, rump boudin turkey. Spare ribs andouille filet mignon t-bone, strip steak pancetta tenderloin pork belly tail. Bacon venison spare ribs, tongue leberkas. MA- NUAL » A2
  40. 05 Aplicaciones
  41. MA- NUAL » tmño 150px 75px 50px
  42. MA- NUAL » tmño 150px 75px 50px 50px
  43. MA- NUAL » tmño 150px 75px 50px 50px 50px
  44. MA- NUAL » Color  IMG's Yoshida Design
  45. R G B Red; Green; Blue MA- NUAL » color
  46. MA- NUAL » Color
  47. R G B Red; Green; Blue C M Y K Cyan; Magenta; Yellow; Key MA- NUAL » color
  48. MA- NUAL » Color
  49. R G B Red; Green; Blue C M Y K Cyan; Magenta; Yellow; Key PANTONE MA- NUAL » color  IMG's Yoshida Design
  50. MA- NUAL » Color  IMG's Berg & Berg Identity
  51.  IMG's Hong Kong Brand Guidelines MA- NUAL » color
  52.  IMG's Ohw Guidelines MA- NUAL » color
  53. MA- NUAL » type  IMG's New York City Transit Authority Graphics Standards Manual
  54.  IMG's Ohw Guidelines MA- NUAL » type
  55. 42 41 Rulesandtools Futura is our voice We only use one font. Futuraisatthecoreofourvisualidentity and synonymous with our brand. Typeface  IMG's Barbican Guidelines MA- NUAL » type
  56. 44 43 Rulesandtools Three weights The Barbican likes to be bold and strong in its communications, however with Futura we can also be quieter, more restrained and classical. Use a weight that best suits the message. The version of Futura that we use belongs to the Scangraphic font library. Details about purchasing the font are at the back of this guide. Typeface  IMG's Barbican Guidelines MA- NUAL » type
  57. 45 46Rulesandtools Three type sizes Keeping things consistent and simple makes communication quicker and easier. When the audience is familiar with the hierarchy of information, it takes them just an instant to find what they’re interested in. Our system only utilises up to three sizes: Size one for headlines or titles Size two for descriptor/subheading Size three for additional information Our wordmark is not a typesize. Typeface  IMG's Barbican Guidelines MA- NUAL » type
  58.  IMG's Hong Kong Brand Guideline MA- NUAL » error
  59.  IMG's 1976 Montréal Olympics Basic Logo Standards Usos prohibidos Deformar proporciones Eliminar elementos Aplicar degradados Descomponer el logo ••• MA- NUAL » error
  60. MA- NUAL » EJEMP  IMG's Berg & Berg
  61. Barbican lounge Level 1 lounge-reservations @barbican.org.uk +44(0)20 7382 6180 Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk barbican.org.uk Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk The City of London Corporation is the founder and principal funder of the Barbican Centre Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk Barbican Centre Silk Street London EC2Y 8DS +44(0)20 7638 4141 barbican.org.uk  IMG's Barbican Guidelines MA- NUAL » ejemp
  62. 56 55 Rulesandtools Format Three printed sizes For simplicity’s sake, we generally use two A sizes for our printed communications, and DL in special cases. 1 A5 2 A6 3 DL 3 1 2 IMG's Barbican Guidelines MA- NUAL » ejemp
  63.  IMG's Barbican Guidelines MA- NUAL » ejemp
  64.  IMG's Barbican Guidelines MA- NUAL » ejemp
  65. barbican.org.uk theatre&dance jan–apr201332spring2012classicalmusic classicalmusic spring2012 barbican.org.uk  IMG's Barbican Guidelines MA- NUAL » ejemp
  66.  IMG's Barbican Guidelines MA- NUAL » ejemp
  67.  IMG's Barbican Guidelines MA- NUAL » ejemp
  68.  IMG's Barbican Guidelines MA- NUAL » ejemp
  69.  IMG's Bespoke e-Newsletter MA- NUAL » ejemp
  70.  IMG's Bespoke e-Newsletter MA- NUAL » ejemp
  71. →Link  IMG's Invesco Brand Film
  72.  IMG's Invesco Brand Film ¡Muchas Gracias! ¿Dudas?

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