JUNE 2008 | WWW.PPMAG.COM | $4.95                                    ©Salvatore Cincotta
PROFESSIONAL PRINTS        PRICE         Experts view each image on calibrated workstations, 4x5 / 4x6                 .29...
WWW.                                                                                                              UNIQUE P...
CONTENTS          PROFESSIONAL PHOTOGRAPHER | JUNE 2008Features88   STRENGTH IN NUMBERS     For Christian Oth and his exce...
CONTENTS                                                                                                                  ...
show the worldhow you see it.                                                                                        MEET ...
Mind. Body.
Photography.A Picture-Perfect Relationship
P ROF E S S I ONA LEDITORIAL                                                                                              ...
chairman of the board            DOUG BOX                   DANA GROVES                                    *JACK REZNICKI ...
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Professional photographer 2008 06

  1. 1. JUNE 2008 | WWW.PPMAG.COM | $4.95 ©Salvatore Cincotta
  2. 2. PROFESSIONAL PRINTS PRICE Experts view each image on calibrated workstations, 4x5 / 4x6 .29 then make precise adjustments to color, density, 5x7 .99 and contrast for beautiful prints. 8x10 1.39 Over 60 print sizes, up to 30"x40". 10x10 2.49 Photographic prints on Kodak® Endura and 11x14 3.99 Kodak® Metallic paper. 12x12 3.99 A full range of professional texturing, laminating, 16x20 13.50 and mounting options.PROOF BOOKS A complete line of products for professional photog- 8x10 1.50 PER PG. raphers including: proof books, wedding template 10x13 2.45 PER PG. pages, economical event packages, as well as twoPRESS PRINTED PRODUCTS sided and folded press printed products. 4x51/2 POSTCARDS 14.99 PER 24 Sign up as a new customer, download our free ROES 4x5 /2 FOLDED CARDS 1 22.29 PER 24 software, and begin ordering today. Great Prints. Great Prices. Easy Ordering. It’s that Simple. For more information and to begin ordering, visit: www.meridianpro.com Questions? Call us at: 800-544-1370
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Inks and Paper 9800 10600, 110ml, 220ml, . . . . . . . . . . . . . Premium Luster Paper Ultra II Extreme III Extreme IV 8.5x11 (50) . . . . . . . . . . . . . . . . . .$25.49 **Sandisk Extreme III Rebate Valid Until 3/28/08. Call for Details PRESS 20+ all colors . . . . . . . . . . . . . . .Call For Pricing CZ-800-135-36 . . . . . . .FJF1249 . . . . . .$2.95 HP 02 Black Ink Cartridge . . . . . . . . . . . . . . . .HPDC8721WN . . . . .$17.00 11.7x16.5 (20) . . . . . . . . . . . . . . .$67.74 2GB $26.95 $36.25 In Stock HP 02 Cyan Ink Cartridge . . . . . . . . . . . . . . . . .HPDC8771WN . . . . . .$9.00 Stylus 4800, 3800 and R2400 13x19 (50) . . . . . . . . . . . . . . . . . .$82.95 4GB — $58.50 In Stock INSTANT FILM 16x100’ (260) . . . . . . . . . . . . . . . .$68.95 8GB — $99.90 In Stock©2008 Unique Photo Inc. Expires 6/30/08 Prices subject to change. 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EKD1666031. . $84.95 Kodak Easy Share CRUZER USB FLASH DRIVE Mail-In Rebate expires 6/30/08 PH-40 Print Pack (4x6) (40) . . EKD1800 . . $14.25 Micro u3 Titanium u3 Sharpener Pro 2.0 Complete . . . . . . . $245.00 Paper F/8000 Series Print Kit F/6800 Dfine 2.0. . . . . . . . . . . . . . . . . . . . . . . . $69.00 Darkroom - Professional Edition . . . .EXP1001 . .$150 Rebate . .$1295.95 2GB $21.90 $23.49 8.27x11.69 (100) . EKD8816514 . $45.00 Photo Print Kit 375 PRT (4x6, 5x7, 6x8) Color Efex Pro 3.0 Complete . . . . . . . $229.00 Darkroom - Core Edition . . . . . . . . . .EXP1002 . . .$50 Rebate . . .$399.95 8.5x11 (100) . . . . EKD8614364. . $65.00 EKD1696418 (6R) . . . . . . . . . . . . . . . . . . . $165.00 1GB 2GB Color Efex Pro 3.0 Select . . . . . . . . . $110.00 Darkroom - Upgrade . . . . . . . . . . . . .EXP1003 . . . . . . . . . . . . . . . .$949.95 8.5x14 (100) . . . . EKD8565699. . $65.95 Photo Print Kit 375 PRT (4x6) xD $22.90 $39.95 While Supplies Last Darkroom - Assembly Field Station .EXP1004 . . .$50 Rebate . . .$995.95 9.5x14 (100) . . . . EKD8677759. . $96.03 EKD1820547 (4R) . . . . . . . . . . . . . . . . . . . $165.00 #015 Unique Photo carries a full line of all camcorders, digital and SLR cameras, film scanners, printers and much more. All merchandise is brand new & carries a full USA Warranty. All approved returns for credit are subject to a minimum 15% restocking fee.
  4. 4. CONTENTS PROFESSIONAL PHOTOGRAPHER | JUNE 2008Features88 STRENGTH IN NUMBERS For Christian Oth and his exceptional team of photographers, every wedding is a work of fine art by Stephanie Boozer73 PORTRAITS: LEAP YEAR After a slow start, Salvatore Cincotta’s bookings skyrocketed by Jeff Kent76 PORTRAITS: POWER SHOTS Mark Bolster: The art and business of executive portraiture Interview by Ellis Vener79 PORTRAITS: IN GOOD COMPANY Power points from executive photographer Stan Kaady82 PORTRAITS: DRAMATIC LIKENESS Julia Gerace’s experience in theater is part of her repertoire by Jeff Kent IMAGE BY MARK BOLSTER
  5. 5. CONTENTS 14 FOLIO 69 IMAGING USA 96 CALENDAR 103 PPA TODAY PROFESSIONAL PHOTOGRAPHER | JUNE 2008 | WWW.PPMAG.COM 122 GOOD WORKS©Julia Gerace Departments C O N TA C T S H E E T 20 Robb Kendrick’s timely tintypes 22 PPA’s Indemnification Trust to the rescue 24 Pirkle Jones’ golden age by Lorna Gentry 25 Healing art: Now I Lay Me Down to Sleep 27 Nature photographer Richard Ettlinger PROFIT CENTER 31 What I think: Vicki Popwell 32 Pricing for what it’s worth by Holly Howe 36 Fabulous solution, perfect timing by Stephanie Boozer THE GOODS 41 What I like: Manolo Doreste 42 Lighting essentials: The foundation by Don Chick 48 Albums & Presentation: Breakaway display by Karen Linsley 52 Pro review: HP Photosmart Pro B8850 printer by Stan Sholik 56 Pro review: Manfrotto CX series carbon fiber tripods by Joe Farace 60 Solutions: How to edit a soft proof by Andrew Rodney 64 Tutorial: Balance mixed light temperatures with raw capture 82 by Bob Coates ON THE COVER: Salvatore “Sal” Cincotta truly enjoyed photographing this betrothed couple, Michelle Lewis and Anthony Grice. “We rarely book a wedding Julia Gerace got her start in photographing headshots of actors, musicians and two years out, but she said, ‘I know I love your models. Those portraits had to sparkle to catch a directors attention, and they did. work, and I know I want you to shoot my wedding,’ so we locked it in,” says Cincotta. He captured this They also got the attention of the audience. For the last four years, Gerace has added award-winning image with a Canon EOS 5D and Canon 70-200mm portraits of seniors, children and families to her repertoire. f/2.8L IS USM lens. 6 • www.ppmag.com
  6. 6. show the worldhow you see it. MEET COLORMUNKI PHOTO YOUR NEW BEST FRIEND FOR MATCHING PRINTS TO DISPLAY WITH COLOR PERFECTION. ColorMunki is an all-in-one color control, creation and communication solution that lets you calibrate your monitor, projector, and printer so they all match. With this new solution, you can also send your images with DigitalPouch™ and create unlimited color palettes! So whether you work on a PC or Mac, ColorMunki is the innovative new way to bring your photos from screen to print accurately, simply and affordably. Swing by COLORMUNKI.com to meet your new best friend! X-Rite, the X-Rite logo, ColorMunki, and the ColorMunki logo, are trademarks or registered trademarks of the X-Rite incorporated in the United States and/or other countries. All other trademarks are properties of their respective owners X-Rite Incorporated 2008. All rights reserved.
  7. 7. Mind. Body.
  8. 8. Photography.A Picture-Perfect Relationship
  9. 9. P ROF E S S I ONA LEDITORIAL director of publications CAMERON BISHOPP cbishopp@ppa.com senior editor art director/production manager JOAN SHERWOOD DEBBIE TODD jsherwood@ppa.com dtodd@ppa.com It’s business time features editor LESLIE HUNT manager, publications and sales/strategic alliances KARISA GILMER HOW TO HANDLE PRESSURE-PACKED ASSIGNMENTS lhunt@ppa.com kgilmer@ppa.com editor-at-large sales and marketing assistant High-level businesspeople have little patience, and even less time JEFF KENT CHERYL PEARSON for the creative process, and I have a healthy respect for jkent@ppa.com cpearson@ppa.com technical editors photographers who create successful executive portraits. Their ANDREW RODNEY, ELLIS VENER subjects can be harder to wrangle than a family of quintuplets. director of sales and strategic alliances In my former life as managing editor of a magazine covering SCOTT HERSH, 610-966-2466, shersh@ppa.com business and investing, my job included setting up and overseeing western region ad manager BART ENGELS, 847-854-8182, bengels@ppa.com our cover shoots. Loosely translated, that meant trying not to have eastern region ad manager a nervous breakdown as the CEO of a bajillion-dollar company SHELLIE JOHNSON, 404-522-8600, x279, sjohnson@ppa.com circulation consultant impatiently fidgeted and complained during the 30-minute MOLLIE O’SHEA, moshea@ppa.com photo session that our staff had spent months visualizing, editorial offices Professional Photographer planning and coordinating. 229 Peachtree Street NE, Suite 2200, Atlanta, GA 30303-1608 U.S.A. No doubt about it, corporate sessions require a photographer 404-522-8600; FAX: 404-614-6406 Professional Photographer (ISSN 1528-5286) is published monthly at the helm with great talent and even greater negotiation skills. subscriptions And this month, Atlanta-based commercial photographer Ellis Professional Photographer P.O. Box 2035, Skokie, IL 60076; 800-742-7468; Vener—whose portfolio of executive portraits uniquely qualifies FAX 404-614-6406; email: ppmag@halldata.com; Web site: www.ppmag.com him for the assignment—checks in with two photographers who member services PPA - Professional Photographer fulfill those requirements ably. 800-786-6277; FAX 301-953-2838; e-mail: csc@ppa.com; www.ppa.com The first, Mark Bolster, navigates executive sessions with due Send all advertising materials to: Debbie Todd, Professional Photographer, 5431 E. Garnet, Mesa, AZ 85206; 480-807-4391; FAX: 480-807-4509 diligence: “These assignments are pressure packed, and that’s a kind Subscription rates/information: U.S.: $27, one year; $45, two years; of pressure I thrive on. I like getting in and out and not being too $66, three years. Canada: $43, one year; $73, two years; $108, three years. International: $39.95, one year digital subscription. much of a pain. I do that by just being prepared.” Vener finds out Back issues/Single copies $7 U.S.; $10 Canada; $15 International. exactly what goes into Bolster’s preparations, beginning on p. 76. PPA membership includes $13.50 annual subscription. Subscription orders/changes: Send to Professional Photographer, Attn: Circulation Then Vener got five invaluable pointers from Atlanta Dept., P.O. Box 2035, Skokie, IL 60076; 800-742-7468; commercial photographer Stan Kaady (p. 79). It sounds like he’s FAX 404-614-6406; email: ppmag@halldata.com; Web site: www.ppmag.com. Periodicals postage paid in Atlanta, Ga., and additional mailing offices. had gentler experiences with his corporate subjects. “Most of the Postmaster: Send address changes to Professional Photographer magazine, [CEOs] I photograph these days are used to having their photo P.O. Box 2035, Skokie, IL 60076 Copyright 2008, PPA Publications & Events, Inc. Printed in U.S.A. taken and are easy enough to work with,” Kaady says. “I rarely run Article reprints: Contact Professional Photographer reprint coordinator at across someone with an attitude.” Wrights’s Reprints; 1-877-652-5295. Microfilm copies: University Microfilms International, Maybe in this increasingly media-savvy world, smart executives 300 North Zeeb Road, Ann Arbor, MI 48106 are coming to realize just how powerful a photograph can be. � Professional Photographer (ISSN 1528-5286) is published monthly for $27 per year by PPA Publications and Events, Inc., 229 Peachtree Street, NE, Suite 2200, International Tower, Atlanta, GA 30303-1608. Periodicals postage paid at Atlanta, Ga., and additional mailing offices. Cameron Bishopp Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by Professional Photographer or any of its authors do not necessarily reflect positions of Director of Publications Professional Photographers of America, Inc. Professional Photographer, official journal of the cbishopp@ppa.com Professional Photographers of America, Inc., is the oldest exclusively professional photographic publication in the Western Hemisphere (founded 1907 by Charles Abel, Hon.M.Photog.), incorporating Abel’s Photographic Weekly, St. Louis & Canadian Photographer, The Commercial Photographer, The National Photographer, Professional Photographer, and Professional Photographer Storytellers. Circulation audited and verified by BPA Worldwide 10 • www.ppmag.com
  10. 10. chairman of the board DOUG BOX DANA GROVES *JACK REZNICKI M.Photog.Cr., API Director of Marketing & Cr.Photog., Hon.M.Photog., API dbox@ppa.com Communications jreznicki@ppa.com dgroves@ppa.com DON MACGREGORProfessional Photographers directors M.Photog.Cr., API SCOTT HERSHof America DON DICKSON dmacgregor@ppa.com Director of Sales &229 Peachtree St., NE, Suite 2200 M.Photog.Cr., CPP Strategic AlliancesAtlanta, GA 30303-1608 ddickson@ppa.com industry advisor shersh@ppa.com404-522-8600; 800-786-6277 KEVIN CASEYFAX: 404-614-6400 SANDY (SAM) PUC’ kcasey@ppa.com J. ALEXANDER HOPPERwww.ppa.com Director of Membership, M.Photog.Cr., CPP, ABI spuc@ppa.com Copyright and Government legal counsel Affairs2008-2009 PPA board Howe and Hutton, ahopper@ppa.compresident RALPH ROMAGUERA, SR. Chicago*DENNIS CRAFT M.Photog.Cr., CPP, API, F-ASP WILDA OKENM.Photog.Cr., CPP, rromaguera@ppa.com Director of AdministrationAPI, F-ASP PPA staff woken@ppa.comdcraft@ppa.com CAROL ANDREWS DAVID TRUST M.Photog.Cr., ABI Chief Executive Officer LENORE TAFFELvice president candrews@ppa.com trustd@ppa.com Director of Events/Education*RON NICHOLS ltaffel@ppa.comM.Photog.Cr., API SUSAN MICHAL SCOTT KURKIANrnichols@ppa.com M.Photog.Cr., CPP, ABI Chief Financial Officer SANDRA LANG smichal@ppa.com skurkian@ppa.com Executive Assistanttreasurer slang@ppa.com*LOUIS TONSMEIRE TIMOTHY WALDEN CAMERON BISHOPPCr.Photog., API M.Photog.Cr., F-ASP Director of Publications *Executive Committeeltonsmeire@ppa.com twalden@ppa.com cbishopp@ppa.com of the Board12 • www.ppmag.com

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