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CONTENTS PROFESSIONAL PHOTOGRAPHER | JUNE 2008Features88 STRENGTH IN NUMBERS For Christian Oth and his exceptional team of photographers, every wedding is a work of fine art by Stephanie Boozer73 PORTRAITS: LEAP YEAR After a slow start, Salvatore Cincotta’s bookings skyrocketed by Jeff Kent76 PORTRAITS: POWER SHOTS Mark Bolster: The art and business of executive portraiture Interview by Ellis Vener79 PORTRAITS: IN GOOD COMPANY Power points from executive photographer Stan Kaady82 PORTRAITS: DRAMATIC LIKENESS Julia Gerace’s experience in theater is part of her repertoire by Jeff Kent IMAGE BY MARK BOLSTER
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P ROF E S S I ONA LEDITORIAL director of publications CAMERON BISHOPP firstname.lastname@example.org senior editor art director/production manager JOAN SHERWOOD DEBBIE TODD email@example.com firstname.lastname@example.org It’s business time features editor LESLIE HUNT manager, publications and sales/strategic alliances KARISA GILMER HOW TO HANDLE PRESSURE-PACKED ASSIGNMENTS email@example.com firstname.lastname@example.org editor-at-large sales and marketing assistant High-level businesspeople have little patience, and even less time JEFF KENT CHERYL PEARSON for the creative process, and I have a healthy respect for email@example.com firstname.lastname@example.org technical editors photographers who create successful executive portraits. Their ANDREW RODNEY, ELLIS VENER subjects can be harder to wrangle than a family of quintuplets. director of sales and strategic alliances In my former life as managing editor of a magazine covering SCOTT HERSH, 610-966-2466, email@example.com business and investing, my job included setting up and overseeing western region ad manager BART ENGELS, 847-854-8182, firstname.lastname@example.org our cover shoots. Loosely translated, that meant trying not to have eastern region ad manager a nervous breakdown as the CEO of a bajillion-dollar company SHELLIE JOHNSON, 404-522-8600, x279, email@example.com circulation consultant impatiently fidgeted and complained during the 30-minute MOLLIE O’SHEA, firstname.lastname@example.org photo session that our staff had spent months visualizing, editorial offices Professional Photographer planning and coordinating. 229 Peachtree Street NE, Suite 2200, Atlanta, GA 30303-1608 U.S.A. No doubt about it, corporate sessions require a photographer 404-522-8600; FAX: 404-614-6406 Professional Photographer (ISSN 1528-5286) is published monthly at the helm with great talent and even greater negotiation skills. subscriptions And this month, Atlanta-based commercial photographer Ellis Professional Photographer P.O. Box 2035, Skokie, IL 60076; 800-742-7468; Vener—whose portfolio of executive portraits uniquely qualifies FAX 404-614-6406; email: email@example.com; Web site: www.ppmag.com him for the assignment—checks in with two photographers who member services PPA - Professional Photographer fulfill those requirements ably. 800-786-6277; FAX 301-953-2838; e-mail: firstname.lastname@example.org; www.ppa.com The first, Mark Bolster, navigates executive sessions with due Send all advertising materials to: Debbie Todd, Professional Photographer, 5431 E. Garnet, Mesa, AZ 85206; 480-807-4391; FAX: 480-807-4509 diligence: “These assignments are pressure packed, and that’s a kind Subscription rates/information: U.S.: $27, one year; $45, two years; of pressure I thrive on. I like getting in and out and not being too $66, three years. Canada: $43, one year; $73, two years; $108, three years. International: $39.95, one year digital subscription. much of a pain. I do that by just being prepared.” Vener finds out Back issues/Single copies $7 U.S.; $10 Canada; $15 International. exactly what goes into Bolster’s preparations, beginning on p. 76. PPA membership includes $13.50 annual subscription. Subscription orders/changes: Send to Professional Photographer, Attn: Circulation Then Vener got five invaluable pointers from Atlanta Dept., P.O. Box 2035, Skokie, IL 60076; 800-742-7468; commercial photographer Stan Kaady (p. 79). It sounds like he’s FAX 404-614-6406; email: email@example.com; Web site: www.ppmag.com. Periodicals postage paid in Atlanta, Ga., and additional mailing offices. had gentler experiences with his corporate subjects. “Most of the Postmaster: Send address changes to Professional Photographer magazine, [CEOs] I photograph these days are used to having their photo P.O. Box 2035, Skokie, IL 60076 Copyright 2008, PPA Publications & Events, Inc. Printed in U.S.A. taken and are easy enough to work with,” Kaady says. “I rarely run Article reprints: Contact Professional Photographer reprint coordinator at across someone with an attitude.” Wrights’s Reprints; 1-877-652-5295. Microfilm copies: University Microfilms International, Maybe in this increasingly media-savvy world, smart executives 300 North Zeeb Road, Ann Arbor, MI 48106 are coming to realize just how powerful a photograph can be. � Professional Photographer (ISSN 1528-5286) is published monthly for $27 per year by PPA Publications and Events, Inc., 229 Peachtree Street, NE, Suite 2200, International Tower, Atlanta, GA 30303-1608. Periodicals postage paid at Atlanta, Ga., and additional mailing offices. Cameron Bishopp Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed by Professional Photographer or any of its authors do not necessarily reflect positions of Director of Publications Professional Photographers of America, Inc. Professional Photographer, official journal of the firstname.lastname@example.org Professional Photographers of America, Inc., is the oldest exclusively professional photographic publication in the Western Hemisphere (founded 1907 by Charles Abel, Hon.M.Photog.), incorporating Abel’s Photographic Weekly, St. Louis & Canadian Photographer, The Commercial Photographer, The National Photographer, Professional Photographer, and Professional Photographer Storytellers. Circulation audited and verified by BPA Worldwide 10 • www.ppmag.com
chairman of the board DOUG BOX DANA GROVES *JACK REZNICKI M.Photog.Cr., API Director of Marketing & Cr.Photog., Hon.M.Photog., API email@example.com Communications firstname.lastname@example.org email@example.com DON MACGREGORProfessional Photographers directors M.Photog.Cr., API SCOTT HERSHof America DON DICKSON firstname.lastname@example.org Director of Sales &229 Peachtree St., NE, Suite 2200 M.Photog.Cr., CPP Strategic AlliancesAtlanta, GA 30303-1608 email@example.com industry advisor firstname.lastname@example.org; 800-786-6277 KEVIN CASEYFAX: 404-614-6400 SANDY (SAM) PUC’ email@example.com J. ALEXANDER HOPPERwww.ppa.com Director of Membership, M.Photog.Cr., CPP, ABI firstname.lastname@example.org Copyright and Government legal counsel Affairs2008-2009 PPA board Howe and Hutton, email@example.com RALPH ROMAGUERA, SR. Chicago*DENNIS CRAFT M.Photog.Cr., CPP, API, F-ASP WILDA OKENM.Photog.Cr., CPP, firstname.lastname@example.org Director of AdministrationAPI, F-ASP PPA staff email@example.com@ppa.com CAROL ANDREWS DAVID TRUST M.Photog.Cr., ABI Chief Executive Officer LENORE TAFFELvice president firstname.lastname@example.org email@example.com Director of Events/Education*RON NICHOLS firstname.lastname@example.orgM.Photog.Cr., API SUSAN MICHAL SCOTT KURKIANrnichols@ppa.com M.Photog.Cr., CPP, ABI Chief Financial Officer SANDRA LANG email@example.com firstname.lastname@example.org Executive Assistanttreasurer email@example.com*LOUIS TONSMEIRE TIMOTHY WALDEN CAMERON BISHOPPCr.Photog., API M.Photog.Cr., F-ASP Director of Publications *Executive Committeeltonsmeire@ppa.com firstname.lastname@example.org email@example.com of the Board12 • www.ppmag.com