Mobile App Mud Pie - Launchup.org

Mobile Mud Pie Launchup - In the Weeds Dave Stevenson @dnstevenson

Mobile Quick Stats• Hundreds of millions of devices• Over 350,000 new iOS devices each day• Over 425,000 iOS Apps• Over 250,000 Android Apps• Over 600 new iPhone apps each day• Apple has paid developers over $2.5 billion

So you’ve got the next Angry Birds idea?

How Much will it Cost me?• Twitteriﬁc v1.0 - $250,000 est• Obama App - $50k - $150k est• Angry Birds v1.0 - $500k+ est• US iOS Developers: $100+ / hour• Offshore iOS Developers: $20+ / hour

How Do I Make Money?•Lots of ways, but a few basic ones: • Free with in-app advertising • Free with in-app purchases (virtual goods, etc) • Paid Downloads - $0.99+ per install

Still interested?

Mobile Mud Pie Recipe•3 cups programming• 1 cup idea• 2 cups design• 1 tbsp pricing• 2 tsp socialness• 1 cup secret sauce

3 Cups Programming• iPhone/iPad programmed in Objective-C using XCode. Must have Mac. • $99 yearly developer license fee• Android programmed in Java, using Windows, Mac, Linux• Cross-Platform kits exist but I don’t recommend

Objective-C API

Objective-C API- (id)initWithNibName:(NSString *)nibNameOrNil bundle:(NSBundle *)nibBundleOrNil { self = [super initWithNibName:nibNameOrNilbundle:nibBundleOrNil]; if (self) { return self;}

Just Kidding...• Go to http://developer.apple.com or http:// developer.android.com - those have everything you need to get started

1 Cup Good Idea•App is just like any other software product • Market research, talk to potential customers, follow lean principles, pivot*, etc• Know the device limitations and platform restrictions • Read developer best-practice guides• Don’t worry about being entirely unique - be better or better designed * your ﬁrst release is your best chance to get noticed - so make it good

2 Cups Design

2 Cups DesignLacking Design

2 Cups DesignLacking Design Better Design

Good Design• Simplicity is Key - resist temptation to throw in the kitchen sink• Think about when the user will use the app and make it accessible in those conditions • Rule of 44• Follow platform design conventions• Don’t Let Your Programmer do the Design

1 tbsp Pricing• Apple takes 30% cut of app sales • After exchange rate, you may end up with ~$0.32• It takes a lot of app sales at $0.99 to make a living • One app sale = customer for life to support• Price according to category competition• Lower price = more sales, more sales = higher ranking, higher ranking = more sales

2 tsp Socialness•How did you ﬁnd out about the apps you’ve bought?• User’s love sharing their apps• Provide High Score leaderboards, Email, Facebook, and Twitter sharing

1 Cup Secret Sauce

1 Cup Secret Sauce• Get Featured by Apple• How do you do it? Make a good app, period.

Parting Thoughts• It’s not a gold-mine anymore - it takes work, like any other business• Angry Birds was Rovio’s 52nd game and was barely ranked before Apple featured it• Average app makes under $700• Be ready to throw your app out and try again

Good Luck•@dnstevenson• http://www.stevensonsoftware.com• dave@stevensonsoftware.com• I always appreciate 5-star reviews

Mobile App Mud Pie - Launchup.org

by Dave Stevenson on Aug 05, 2011

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