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Posterous: A Cool New Tool for Developing Your Personal Brand

by Deb Nystrom on Jan 22, 2010

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Deb Nystrom , Change facilitator & strategist; exec/leader team, group coach; org. development consultant; social media coach at Reveln Consulting Deb: From a Nov. 2008 Tweetup in Novi, where the name dropping started - twitter citations: Photo of Deb with Chris Brogan, Ken Burbary, Damon Henry, and friends is here -- http://revelnconsulting.posterous.com/independents-social-media-and-you-is-it-worth 2 years ago Reply
Are you sure you want to Yes No

What fits you AND your customers (clients, products, services, ...) What attracts your AND their attention, interest? = (Reference to Charlie Curve’s cautions about tools during How can the sizzle be so great that very bright individuals are so enamored by the sizzle of these tools that they forget the basics of marketing. Reference: There Is No Social Media Kit While social media engagement involves some new expectations, new tools and new approaches to communication, the big-picture thinking is much the same – figure out your objectives, look at the big picture, determine your audience and pick the best tools to engage with that audience. Source: http://altitudebranding.com/2009/05/there-is-no-social-media-kit/
University of Michigan Long time LA2M-ers Marketing & Social Media Professionals Independents & Small-Medium business Live Streaming Audience
Charlie Curve and Scott Monty reference -- …….kids & family and get real… Friended mom on Facebook
When I started, creating a website/blog - I didn’t know the different of a bounce rate from a dodge ball…. I do now… (will talk about it…) First blog - Talent Dev. - No photos - Booooring! Now on Reveln Consulting, it is one of the most read blog posts. Has a high number of hits, proportionately. I posting to the mothership website about once a month… Your posting schedule needs to fit you and your audience. Found, that the attraction was the website itself and info there, and that the website was dynamic and new, with things changing…
ReadWriteWeb: One thing that hasn't changed about blogging is the sense of community. Half the fun of maintaining a blog is reaching out to your network. So be proactive in finding people who blog about similar things as you, then link to them and even re-blog their posts (copy and paste - it's much more accepted in light blogging than in professional blogging!). Source: http://www.readwriteweb.com/archives/how_to_use_tumblr_posterous_other_light_blogging_services.php
Smart: Try it with NO sign-up! Two Steps…. SPEED - instantly have post pushed out to the other social sites you have integrated e.g. Twitter, Facebook, LinkedIn
Instant audio podcast Your RSS feed at http://yournamehere.posterous.com/rss doubles as an iTunes-ready podcast feed. Just attach an mp3 to an email and you're good to go. Link to itpc://yournamehere.posterous.com/rss and let your friends subscribe in iTunes directly. Custom domain names (yournamehere.com) Got a domain name already? Want to use it with your posterous? No sweat -- just set up the DNS and run with it. More info is here. Remove your email signature End your post with '#end' and we'll ignore any text we find after that. Is it free? Yes, Posterous is enthusiastically a free service. Later, we'll be adding premium features we know you'll love, but there will always be a useful free version you can use. Source: Posterous.com FAQ
How is posterous different from other blog services? FROM the FAQ FROM POSTEROUS: We focus on THE best email experience, and do a lot more to support large photo galleries and other file downloads. Other sites force you to upload through cumbersome web forms. With posterous, you can attach any files you want. Plus, you don't have to remember a gibberish secret email address. Just post@posterous.com and that's it. Can I import my old blog? We can import your old site from most blogging platforms. Just go to the import page and get started now!
Christmas Letter has a posterous custom blog to follow up. 150+ visits to my slide shows (each, there are 5-6 sets.)
You can email to specific service types on your account. Do you want to update your Twitter but not your Facebook? You can do that. * Email posterous@posterous.com if you don't want Autopost at all. * Email a service twitter@posterous.com to Autopost to just that service type. * Email multiple services twitter+facebook@posterous.com to Autopost to all services listed. You can use the following service names to email to: twitter, facebook, flickr, picasa, blog, blogger, tumblr, youtube, vimeo, friendfeed, delicious, laconica, identica, livejournal, plurk, shopify. Do you have multiple sites of the same type? For example, do you have two Twitter accounts but you only want to autopost to one of them? Email #text@posterous.com to send only to sites where the url contains that text. For example, if you have apple.wordpress.com and banana.wordpress.com, you can email #apple@posterous.com to update apple but not banana. Combine here also. #apple+twitter@posterous.com will post to apple.wordpress.com and all your twitter sites. No matter where you email, we'll always update your Posterous site. Posts on the external sites will have a post.ly url that links to the Posterous post. Group Autopost You can associate specific autopost sites with each of your Posterous sites. Then anytime that Posterous site is updated, by any user, those autopost sites are also updated. Set this up by clicking the "Group Profile" tab on your Manage page. You can also control what autoposts where based on the email address you send to. You can email #username1@site1.posterous.com to update site1.posterous.com and your twitter username1. Email #username2@site2.posterous.com to update site2.posterous.com and your twitter username2
Speed Rich media Mobile post
I just started blogging myself as a home base for other social media sites. Experienced bloggers probably underestimate how much of a barrier setting up a service like wordpad.com is for someone that just has something to say but few technical skills. I feel Like I can never get where I want to go at this point on those services. Posterous is filling a very important niche for me and I'm truly considering it as my main blog. Once I get some posts under my belt I can always consider moving the domain again. Posted by: Justin C. Houk | September 22, 2009 10:06 AM Source: Three Fundamentals to Managing Your Personal Brand -- Dr. Nick Morgan, communication theorist & coach latest book, Trust Me, Four Steps to Authenticity and Charisma
It helps convey personal brand Good design, content and interaction builds credibility. Easily share samples, resources & tools with current and potential clients It supports connection, conversion & retention (values, image) Last bullet, Jazzercise - VERY - successful franchise….everytime I go, I examine their business model
The main goal of sites like Facebook and Linkedin is relationship building. Your profile should be about you and not about what you sell. People on these sites are looking for others with whom they have something in common. Integrate social media with your main website Consider mini-blogs, like posterous, as a hybrid form specialized websites and social media
Reference: http://mashable.com/2009/04/02/facebook-personal-brand/
Google analytics Not about total views => analysis Connect, convert, retain… Reveln.com, bounce 45% or less Posterous points to Reveln ============== Didn’t know bounce rate from a dodge ball….now….. Not about total views, rather the analysis Connect, convert, retain… Main website, Reveln.com, bounce rate consistently around 45% or less Posterous points to it Google analytics Ask: Visited main web site? Avg. time on site, % new visits Social media work/life balance
Brian Solis has a good recent (this month, January 2010) article about developing your social media strategy from the beginning stage to full, integrated social media sites.
Both Posterous and Tumblr have bookmarklets that make grabbing content as you browse and posting it to your respective site easy as can be. When it comes to posting original entries from the web, Tumblr’s text, photo, quote, link, chat, audio, and video options are just plain killer. Posterous vs. Tumblr: A Head to Head June 29th, 2009 | by Jennifer Van Grove Ease of Email post, smartphone blogging Integration with social media & autopost anything, anywhere Group Blog A single Posterous video post could auto-post to Twitter (Twitter), Facebook (Facebook), YouTube (YouTube), and Vimeo (Vimeo), and blog sites, while photo posts could automatically add images to your Flickr (Flickr), Facebook, and Picasa (Picasa) accounts. Only want to update Flickr, send your email to flickr@posterous.com. Want to do just those two, that’s okay too; email flickr+twitter@posterous.com. You have complete control of your content and where it goes. With Posterous you can manage a group blog with multiple collaborators and turn an email list into a group blog from the comfort of your inbox. The best part is that your collaborators don’t even have to create a Posterous account. Source: June 29th, 2009 | by Jennifer Van Grove http://mashable.com/2009/06/29/posterous-vs-tumblr/
http://kenburbary.posterous.com/ Local, Detroit area, Ken http://lorilaurentsmith.posterous.com/ Local, Ann Arbor area, Lori
Holy Kaw is Guy Kawasaki’s site - power user Concise, compelling, artistic, cool - Clementine http://lovehatethings.com/
Pick one thing from the previous formula => F-word - FIT….. F it to your personality & client interests E xperiment = research with your community A llow for a few mistakes R elate - sub-communities N otice what others are doing (copyright, Workshop) DISCLAIMER: All the pictures featured on this page belong to their respective owners. If you see your picture featured and don't want it to be, email me with link and I will take it down right away.
Photo courtesy of Flickr Creative Commons --

Posterous: A Cool New Tool for Developing Your Personal Brand — Presentation Transcript

* Posterous * A Cool, New Tool for Developing Your Personal Brand Deb Nystrom, Reveln Consulting for LA2M January 20, 2010
Who are we?
- Long time LA2M-ers
- University of Michigan
- Streaming Audience
- #la2m twitter
- Blogging start 2008 - UM & Wordpress
- Talent Management article
- DebNystrom@Reveln.com
- Business interpersonal tools, trends,
- Entrepreneur - FitFire (fitness motivation)
Start-Up
Tumblr & Posterous
- Mini-blogging
- Supports all types of rich media
- Bookmarklet
- Longer entries ok too
- Auto-post to Twitter, Flickr, LinkedIn….
Step One
Done!
Posterous Example
Email Autopost Autopost [email_address]
A Posterous Advantage
- The future. 19% have smartphones today, 49% intend to purchase a smart phone in next 2 years
- -- Tweet by mehraban
Try It
- [email_address]
- post@ pworksa2.posterous.com
Posterous Workshop - February
- http: //pworksa2.posterous.com/
- Group blog
Personal branding
- A well-built brand will be your life raft.
- -- Judith Sills, Ph.D.
Personal Brand: Two Key Questions
- Is your brand is what you want it to be?
- Have you created it by design?
- -- Joe Calloway
- speaker & author of Becoming a Category of One
Three Fundamentals
- The blog is fundamental.
- -- Dr. Nick Morgan,
- latest book, Trust Me,
- Four Steps to Authenticity
- and Charisma
Fundamental II
- 2. Own Your Own Website
Fundamental III
- 3. Use Social Media to Your Advantage
Facebook + Posterous “ Facebook has become a personal, product and corporate branding hub. “ -- Mashable.com Reference: http://mashable.com/2009/04/02/facebook-personal-brand/
Sample from Ken’s posterous
Multiples & Micros
Some Other Numbers
Numbers - Professional Twitter as a Leadership Tool Jul 11 45
Numbers - Personal September garden Sep 01
Numbers
- Posterous points to Reveln
- F2F: Visited main web site?
- Avg. time on site, % new visits
Just Because You Can, Should You?
- Social Media pyramid (Brian Solis)
- Develop a blogging strategy, goals
- Deliver on your Personal Brand
Tumblr & Posterous
- Theme customization
- Web based posting
- Tumblr community
- Dashboard
- Fantastic iPhone app
- Ease of Email post
- Social media Integration
- Autopost - anything, anywhere
- Group Blog
Folks to Watch
FearNot
- F it => personality & client interests
- E xperiment => research
- A llow => for a few mistakes
- R elate => niche community
- N otice => what others are doing
- O bvious => Not! Signal, value
- T ime => Pace yourself
Tombstone - Brand Wisdom
- Be what you is…
- Because if you is,
- what you ain’t then
- you ain’t what you is.
Courtesy of Flickr Creative Commons: by e³°°°
Branding resources from Mashable.com
- Personal Branding 101: How to Discover and Create Your Brand
- Top 10 Reputation Tracking Tools Worth Paying for
- Top 10 Free Tools for Monitoring Your Brand’s Reputation
- 10 Ways Personal Branding Can Save You From Getting Fired
- HOW TO: Build the Ultimate Social Media Resume
Posterous Blogs to Watch
- http://kenburbary.posterous.com/
- http://lorilaurentsmith.posterous.com/
- http://reflectionof.me/
- http://lovehatethings.com/
- http://twae.tv/

Posterous: A Cool New Tool for Developing Your Personal Brand

by Deb Nystrom on Jan 22, 2010

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Posterous: A Cool New Tool for Developing Your Personal Brand — Presentation Transcript