Take the Mystery Out of Web 2.0
and Get Really LinkedIn®
Pamela Scott and David Nour

Our Agenda
Social networking and Web 2.0
Why you need to participate
How to get active using LinkedIn®
We’re headed for “a world where only the connected
will survive. A power shift is underway, and a tough
new business rule is emerging: Harness the new
collaboration or perish. Those who fail to grasp this
will find themselves ever more isolated.”
Wikinomics,Tapscott and Anthony

Evolution of the Web…

Sample Web 2.0 Tools…

Web 2.0
75%+ of execs to maintain / increase investments in
technology that encourages user collaboration
50% pleased with past Internet investments; some regret
not boosting own capabilities to exploit technology; should
have acted faster
User-Driven Collaboration
Peer-to-Peer (P2P)
Social Networking
Web Services
Mash-ups
Source: McKinsey Survey

WeKnowEngineers.com Survey
Surveyed our members about how they use
social networking tools
68% had signed up for LI
27% were not using any Web 2.0 tools
Only 62% check their LI at least once a week
What are your competitors doing?

Web 2.0
Source: McKinsey Survey

Why Join a Social Network?

Why Build a Social Network?

Social Networking Leadership Strategy
Engage & Influence
– often without Authority…
1. Identify Key Relevant Stakeholders
2. Sources of Internal and External Insights
3. Engage with Unique Value-Add
4. Deliver Exceptional Experiences!
5. Influence Best Practices for Future Success

Relationship Economics® Overview
ADOPTING THE ART AND SCIENCE OF RELATIONSHIPS
Sum (Recognition) (Relationship Currency)
Recognition
Accumulate
Reputation for Delivering
Professional Net Worth =
Capital® Value
Value is
Recognized
Exchange
Value is
Relationship
Delivered
Currency®
Build
Professional
Value is
Promised Net Worth®
Time

1-9-90 Phenomenon
Source: Jakob Nielsen Participation Inequality

Return on Influence™
Relationship
Dynamic
Chart™
Org. Chart Thompson
O’Brien
US Forensic
Smith
Ramirez
Partner in Charge -
Sanders
Americas
Cohen
Smith
Forensic
Fruad Risk Compliance &
Technology Investigations
Management Monitoring
Services Taylor
Stock Cross
Williams
Jones Taylor
Shapiro
Evidence & Engagment
Computer
Los Angeles
Discovery Technical
Forensics
Ramirez
Management Support
Moore
O'Brien Shapiro
Cohen
Fraud & Misconduct
Williams Moore
Hughes
Anti-Fraud Controls & Programs
Jones
Forensic In The Audit
Hughes
Kelly
Kelly
Sarbanes-Oxley Assistance
Stock

Turning lists of contacts…
© 2008 FAS.research

…into relationship maps

Relationship Currency® Roadmap
RELATIONSHIP CURRENT RELATIONSHIP
PIVOTAL
CURRENCY RELATIONSHIP CENTRIC
CONTACTS™
DEPOSITS™ BANK™ GOALS
STRATEGIC RELATIONSHIP PLAN (SRP)™

Immediate
Inter-Dependent
A-4
Frequent
B-3
Collaborative
Regular
C-2
Co-Operative
Occasional
D-1
Collegial
Depth &
Relevancy

Intro to LinkedIn®
Your profile
Invites
Introductions
Groups
Q&A
Strategy

Create Your Profile

Make It Content-Rich

Try Out Applications

Show Where You’ve Worked

Education / Recommendations

Interests, Honors, Awards

Search for Someone

Check Search Results

Learn About Them

Invite a Trusted Relationship

Build Your Connections

Connect With Groups

How Groups work

List of Groups

Become an Expert

Ask a Question

Free vs. Paid?
Free $24.95/mo $49.95/mo
5 intros open 15 intros open at a time 25 intros open at a time
Receive unltd InMail InMail credits roll over, to 9 InMail credits roll over, to 30
Send 3 InMails/mo Send 10 InMails/mo
3 saved searches Saved searches--? 7 saved searches
View 100 results/search View 300 results/search View 500 results/search
3-day customer service 1-day customer service 1-day customer service
Unltd. 1-click reference search Unltd. 1-click reference search
InOpen Link network In OpenLink network
Unltd. OpenLink messages Unltd OpenLink messages
Unltd. Reference searches Unltd. Reference searches

Armstrong Scott

Relationship Economics®
• Revenue Growth
• Global Expansion
• Talent Development
Consulting
Training & Speaking • Social Networking
Development
• Flight Risk™
• Revenue Growth • Adaptive Innovation™
• Talent Development
Technology
• Coaching & Mentoring
• Social Networking
• eLearning
• Enterprise Relationship Mgmt

Speaking
• Keynotes
• Mini-Workshops
• Executive Retreats

Consulting
• Social Networking
• Revenue Growth
• Global Expansion
• Talent Development

Training
• Relationship Currency®
• Social Networking
• Global Business Acumen

Tech
• Social Networking
• eLearning
• Enterprise Relationship Mgmt

New in
2009
• Social Networking Insights™
• RENetworks™
• Social Networking Best Practices Series
• Twitter, Facebook, introNetworks,

Get Engaged!
www.relationshipeconomics.NET
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www.relationshipcurrency.com

Amazon.com

Top 5 Things YOU can do!
1. Become Naturally Inquisitive!
a. Google: “Social Networking Websites”
b. Follow the Hyperlinks
c. Version One is better than Version None!
2. Create Templates: Profile, Specialties, Intro EMs in Word
3. Build Content Rich Profiles – Consistently
4. Clean up your Outlook / Upload your contacts in 1-2…
5. Utilize Social Networking to Engage & Influence
a. Conversations
b. Best Practices
c. Thoughts & Ideas / Next Steps…

Recap
INTENTIONAL
QUANTIFIABLE
STRATEGIC

Next Steps…
30 Min Call w/ Pam, David or Both
Sign up for One-Day Workshop
April 22nd, 8 AM – 4 PM
www.relationshipeconomics.NET/RCT409

Thank You!
David Nour
Relationship Economics® - Atlanta
404-419-2115
dnour@nourgroup.com
www.relationshipeconomics.NET
www.relationshipcurrency.com
Pamela A. Scott
Armstrong Scott® Inc.
404-248-9475
pam@WeKnowEngineers.com
www.WeKnowEngineers.com