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Relationship Economics® &
Social Networking Best Practices

          David Nour
         “Google Me”
David Nour – “Google Me”…
  IRAN
  MGMT UNDERGRAD
  EMORY MBA
  ATLANTA

  SALES & MARKETING

  CONSULTING / M&A

  FAMILY
“Networking”…
 Do you have contacts,
    or do you have
    relationships?


                     What is the
            ...
Disconnected!

                                 Increasingly
“Our economy, our          Disconnected from
democracy, and e...
Evolution of the Web…
Sample Web 2.0 Tools…
Web 2.0
 75%+ of execs to maintain / increase investments in
 technology that encourages user collaboration

 50% pleased ...
Web 2.0




          Source: McKinsey Survey
Why Join a Social Network?
Do You…
Why Build a Social Network?
Social Networking Strategy
Engage & Influence
     – often without Authority…


1. Identify Key Relevant Stakeholders
2. S...
Relationship Economics® Overview
                                               ADOPTING THE ART AND SCIENCE OF RELATIONSH...
1-9-90 Phenomenon




                    Source: Jakob Nielsen Participation Inequality
Return on Influence™
                                                                                                     ...
Turning lists of contacts…




                             © 2008 FAS.research
…into relationship maps
Maps: Then and Now




18th Century: Map of the   21st Century: Social Network
Northwest Passage          Analysis (SNA) o...
Matrix are Relationships!




From: Departments
          / Segments
                        To: Connection
Maps of Center and Periphery…
Relationship Types

Leadership Transition
 Inflection Point – You & Your Role!

1. Personal – Your Personal Development

2...
Social Network Analysis (SNA)


                 Psychology

  Sociology



                    Org
 Anthropology
        ...
“Virtual Meetings, Training, Conferences”
Corporate Firms & Social Networking




                1800Flowers AMD Adidas Autodesk American
                Apparel A...
Relationship Currency® Roadmap




RELATIONSHIP       CURRENT                          RELATIONSHIP
                      ...
Pivotal Contact™ Sources
Pivotal Contacts – Equifax
Immediate
                              Inter-Dependent
                        A-4

                                   Fr...
Relationship Value Pyramid
Relationship Bank – Touch Frequency


Once a Quarter / Higher Profiles


Once a Month / Interesting




Automated Newslett...
Relationship Economics®
                                                     • Revenue Growth
                            ...
Speaking


• Keynotes
• Mini-Workshops
• Executive Retreats
Consulting


• Social Networking
• Revenue Growth
• Global Expansion
• Talent Development
Training


• Relationship Currency®
• Social Networking
• Global Business Acumen
• Project Management
Tech


• Social Networking
• eLearning
• Enterprise Relationship Mgmt
Get Engaged!


  www.relationshipeconomics.NET




                            Ask
                            Blog
      ...
www.relationshipcurrency.com
Amazon.com
Top 10 Things YOU can do!
1. Become Naturally Inquisitive!
    a. Google: “Social Networking Websites”
    b. Follow the H...
Recap

    INTENTIONAL
    QUANTIFIABLE
    STRATEGIC
Learn More…

http://www.relationshipeconomics.net/newsletter.html

http://www.relationshipeconomics.net/blog
Thank You!


David Nour
Relationship Economics®
Atlanta, GA

888-339-1333
info@relationshipeconomics.NET

www.relationship...
David Nour   Relationship Economics And Social Networking Best Practices 2.09
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David Nour Relationship Economics And Social Networking Best Practices 2.09

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Transcript of "David Nour Relationship Economics And Social Networking Best Practices 2.09"

  1. 1. Relationship Economics® & Social Networking Best Practices David Nour “Google Me”
  2. 2. David Nour – “Google Me”… IRAN MGMT UNDERGRAD EMORY MBA ATLANTA SALES & MARKETING CONSULTING / M&A FAMILY
  3. 3. “Networking”… Do you have contacts, or do you have relationships? What is the real value of your relationships?
  4. 4. Disconnected! Increasingly “Our economy, our Disconnected from democracy, and even One Another our health and happiness depends Dramatic Erosion of on adequate stocks our Sense of Community of social capital.” - Robert Putnam
  5. 5. Evolution of the Web…
  6. 6. Sample Web 2.0 Tools…
  7. 7. Web 2.0 75%+ of execs to maintain / increase investments in technology that encourages user collaboration 50% pleased with past Internet investments; some regret not boosting own capabilities to exploit technology; should have acted faster User-Driven Collaboration Peer-to-Peer (P2P) Social Networking Web Services Mash-ups Source: McKinsey Survey
  8. 8. Web 2.0 Source: McKinsey Survey
  9. 9. Why Join a Social Network?
  10. 10. Do You…
  11. 11. Why Build a Social Network?
  12. 12. Social Networking Strategy Engage & Influence – often without Authority… 1. Identify Key Relevant Stakeholders 2. Sources of Internal and External Insights 3. Engage with Unique Value-Add 4. Deliver Exceptional Experiences! 5. Influence Best Practices for Future Success
  13. 13. Relationship Economics® Overview ADOPTING THE ART AND SCIENCE OF RELATIONSHIPS Sum (Recognition) (Relationship Currency) Recognition Accumulate Reputation for Delivering Professional Net Worth = Capital® Value Value is Recognized Exchange Value is Relationship Delivered Currency® Build Professional Value is Promised Net Worth® Time
  14. 14. 1-9-90 Phenomenon Source: Jakob Nielsen Participation Inequality
  15. 15. Return on Influence™ On-Line Off-Line Thompson O’Brien US Forensic Smith Ramirez Partner in Charge - Sanders Americas Cohen Smith Forensic Fruad Risk Compliance & Technology Investigations Management Monitoring Services Taylor Stock Cross Williams Jones Taylor Shapiro Evidence & Engagment Computer Los Angeles Discovery Technical Forensics Ramirez Management Support Moore O'Brien Shapiro Cohen Fraud & Misconduct Williams Moore Hughes Anti-Fraud Controls & Programs Jones Forensic In The Audit Hughes Kelly Kelly Sarbanes-Oxley Assistance Stock
  16. 16. Turning lists of contacts… © 2008 FAS.research
  17. 17. …into relationship maps
  18. 18. Maps: Then and Now 18th Century: Map of the 21st Century: Social Network Northwest Passage Analysis (SNA) of Ideal Relationships
  19. 19. Matrix are Relationships! From: Departments / Segments To: Connection
  20. 20. Maps of Center and Periphery…
  21. 21. Relationship Types Leadership Transition Inflection Point – You & Your Role! 1. Personal – Your Personal Development 2. Functional – Your Realm of Responsibilities 3. Strategic – New Business Directions / Stakeholders Not Mutually Exclusive!
  22. 22. Social Network Analysis (SNA) Psychology Sociology Org Anthropology Design Mathematics (Graph Theory)
  23. 23. “Virtual Meetings, Training, Conferences”
  24. 24. Corporate Firms & Social Networking 1800Flowers AMD Adidas Autodesk American Apparel AOL BBC BMW Calvin Klein Coldwell Banker Circuit City Cisco Cnet Dell Fox Atomic H&R Block IBM Intel iVillage Kelly Services Level 3 Mazda Mercedes Benz Microsoft MLB.com movietickets.com MTV NBA Nissan Philips Pontiac Reebok Reuters Saxo Bank Sears Sky News Sony BMG Sony Ericcson Sprint Starwood Hotels Sun Sundance Telstra Telus Toyota Visa Vodafone Weather Channel Wired
  25. 25. Relationship Currency® Roadmap RELATIONSHIP CURRENT RELATIONSHIP PIVOTAL CURRENCY RELATIONSHIP CENTRIC CONTACTS™ DEPOSITS™ BANK™ GOALS STRATEGIC RELATIONSHIP PLAN (SRP)™
  26. 26. Pivotal Contact™ Sources
  27. 27. Pivotal Contacts – Equifax
  28. 28. Immediate Inter-Dependent A-4 Frequent B-3 Collaborative Regular C-2 Co-Operative Occasional D-1 Collegial Depth & Relevancy
  29. 29. Relationship Value Pyramid
  30. 30. Relationship Bank – Touch Frequency Once a Quarter / Higher Profiles Once a Month / Interesting Automated Newsletter
  31. 31. Relationship Economics® • Revenue Growth • Global Expansion • Talent Development Consulting Training & Speaking • Social Networking Development • Flight Risk™ • Revenue Growth • Adaptive Innovation™ • Talent Development Technology • Coaching & Mentoring • Social Networking • eLearning • Enterprise Relationship Mgmt
  32. 32. Speaking • Keynotes • Mini-Workshops • Executive Retreats
  33. 33. Consulting • Social Networking • Revenue Growth • Global Expansion • Talent Development
  34. 34. Training • Relationship Currency® • Social Networking • Global Business Acumen • Project Management
  35. 35. Tech • Social Networking • eLearning • Enterprise Relationship Mgmt
  36. 36. Get Engaged! www.relationshipeconomics.NET Ask Blog Read Sign Up
  37. 37. www.relationshipcurrency.com
  38. 38. Amazon.com
  39. 39. Top 10 Things YOU can do! 1. Become Naturally Inquisitive! a. Google: “Social Networking Websites” b. Follow the Hyperlinks! c. Version One is better than Version None! 2. Create Templates: Profile, Specialties, Intro EMs in Word 3. Build Content Rich Profiles – Consistently 4. Clean up your Outlook / Upload your contacts in 1-2… 5. Use Social Networking to Identify Access / Due Diligence 6. Map your internal and external source of Influence 7. Schedule five (5) coffee meetings 8. Send out five (5) personal, handwritten notes! 9. Read Daily to find valuable insights; send them! 10. Invest in ONE referral relationship each week!
  40. 40. Recap INTENTIONAL QUANTIFIABLE STRATEGIC
  41. 41. Learn More… http://www.relationshipeconomics.net/newsletter.html http://www.relationshipeconomics.net/blog
  42. 42. Thank You! David Nour Relationship Economics® Atlanta, GA 888-339-1333 info@relationshipeconomics.NET www.relationshipeconomics.NET www.relationshipcurrency.com
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