Relationship Economics® &
Social Networking Best Practices
David Nour
“Google Me”

David Nour – “Google Me”…
IRAN
MGMT UNDERGRAD
EMORY MBA
ATLANTA
SALES & MARKETING
CONSULTING / M&A
FAMILY

“Networking”…
Do you have contacts,
or do you have
relationships?
What is the
real value
of your relationships?

Disconnected!
Increasingly
“Our economy, our Disconnected from
democracy, and even One Another
our health and
happiness depends Dramatic Erosion of
on adequate stocks our Sense of
Community
of social capital.”
- Robert Putnam

Evolution of the Web…

Sample Web 2.0 Tools…

Web 2.0
75%+ of execs to maintain / increase investments in
technology that encourages user collaboration
50% pleased with past Internet investments; some regret
not boosting own capabilities to exploit technology; should
have acted faster
User-Driven Collaboration
Peer-to-Peer (P2P)
Social Networking
Web Services
Mash-ups
Source: McKinsey Survey

Web 2.0
Source: McKinsey Survey

Why Join a Social Network?

Do You…

Why Build a Social Network?

Social Networking Strategy
Engage & Influence
– often without Authority…
1. Identify Key Relevant Stakeholders
2. Sources of Internal and External Insights
3. Engage with Unique Value-Add
4. Deliver Exceptional Experiences!
5. Influence Best Practices for Future Success

Relationship Economics® Overview
ADOPTING THE ART AND SCIENCE OF RELATIONSHIPS
Sum (Recognition) (Relationship Currency)
Recognition
Accumulate
Reputation for Delivering
Professional Net Worth =
Capital® Value
Value is
Recognized
Exchange
Value is
Relationship
Delivered
Currency®
Build
Professional
Value is
Promised Net Worth®
Time

1-9-90 Phenomenon
Source: Jakob Nielsen Participation Inequality

Return on Influence™
On-Line
Off-Line Thompson
O’Brien
US Forensic
Smith
Ramirez
Partner in Charge -
Sanders
Americas
Cohen
Smith
Forensic
Fruad Risk Compliance &
Technology Investigations
Management Monitoring
Services Taylor
Stock Cross
Williams
Jones Taylor
Shapiro
Evidence & Engagment
Computer
Los Angeles
Discovery Technical
Forensics
Ramirez
Management Support
Moore
O'Brien Shapiro
Cohen
Fraud & Misconduct
Williams Moore
Hughes
Anti-Fraud Controls & Programs
Jones
Forensic In The Audit
Hughes
Kelly
Kelly
Sarbanes-Oxley Assistance
Stock

Turning lists of contacts…
© 2008 FAS.research

…into relationship maps

Maps: Then and Now
18th Century: Map of the 21st Century: Social Network
Northwest Passage Analysis (SNA) of Ideal
Relationships

Matrix are Relationships!
From: Departments
/ Segments
To: Connection

Maps of Center and Periphery…

Relationship Types
Leadership Transition
Inflection Point – You & Your Role!
1. Personal – Your Personal Development
2. Functional – Your Realm of Responsibilities
3. Strategic – New Business Directions /
Stakeholders
Not Mutually Exclusive!

Social Network Analysis (SNA)
Psychology
Sociology
Org
Anthropology
Design
Mathematics
(Graph Theory)

“Virtual Meetings, Training, Conferences”

Corporate Firms & Social Networking
1800Flowers AMD Adidas Autodesk American
Apparel AOL BBC BMW Calvin Klein Coldwell
Banker Circuit City Cisco Cnet Dell Fox
Atomic H&R Block IBM Intel iVillage Kelly
Services Level 3 Mazda Mercedes Benz
Microsoft MLB.com movietickets.com MTV
NBA Nissan Philips Pontiac Reebok Reuters
Saxo Bank Sears Sky News Sony BMG Sony
Ericcson Sprint Starwood Hotels Sun
Sundance Telstra Telus Toyota Visa
Vodafone Weather Channel Wired

Relationship Currency® Roadmap
RELATIONSHIP CURRENT RELATIONSHIP
PIVOTAL
CURRENCY RELATIONSHIP CENTRIC
CONTACTS™
DEPOSITS™ BANK™ GOALS
STRATEGIC RELATIONSHIP PLAN (SRP)™

Pivotal Contact™ Sources

Pivotal Contacts – Equifax

Immediate
Inter-Dependent
A-4
Frequent
B-3
Collaborative
Regular
C-2
Co-Operative
Occasional
D-1
Collegial
Depth &
Relevancy

Relationship Value Pyramid

Relationship Bank – Touch Frequency
Once a Quarter / Higher Profiles
Once a Month / Interesting
Automated Newsletter

Relationship Economics®
• Revenue Growth
• Global Expansion
• Talent Development
Consulting
Training & Speaking • Social Networking
Development
• Flight Risk™
• Revenue Growth • Adaptive Innovation™
• Talent Development
Technology
• Coaching & Mentoring
• Social Networking
• eLearning
• Enterprise Relationship Mgmt

Speaking
• Keynotes
• Mini-Workshops
• Executive Retreats

Consulting
• Social Networking
• Revenue Growth
• Global Expansion
• Talent Development

Training
• Relationship Currency®
• Social Networking
• Global Business Acumen
• Project Management

Tech
• Social Networking
• eLearning
• Enterprise Relationship Mgmt

Get Engaged!
www.relationshipeconomics.NET
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Amazon.com

Top 10 Things YOU can do!
1. Become Naturally Inquisitive!
a. Google: “Social Networking Websites”
b. Follow the Hyperlinks!
c. Version One is better than Version None!
2. Create Templates: Profile, Specialties, Intro EMs in Word
3. Build Content Rich Profiles – Consistently
4. Clean up your Outlook / Upload your contacts in 1-2…
5. Use Social Networking to Identify Access / Due Diligence
6. Map your internal and external source of Influence
7. Schedule five (5) coffee meetings
8. Send out five (5) personal, handwritten notes!
9. Read Daily to find valuable insights; send them!
10. Invest in ONE referral relationship each week!

Recap
INTENTIONAL
QUANTIFIABLE
STRATEGIC

Learn More…
http://www.relationshipeconomics.net/newsletter.html
http://www.relationshipeconomics.net/blog

Thank You!
David Nour
Relationship Economics®
Atlanta, GA
888-339-1333
info@relationshipeconomics.NET
www.relationshipeconomics.NET
www.relationshipcurrency.com