David Nour   Relationship Economics And Social Networking Best Practices 2.09
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David Nour on Relationship Economics and Social Networking Best Practices

David Nour on Relationship Economics and Social Networking Best Practices

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David Nour Relationship Economics And Social Networking Best Practices 2.09 Presentation Transcript

  • 1. Relationship Economics® & Social Networking Best Practices David Nour “Google Me”
  • 2. David Nour – “Google Me”… IRAN MGMT UNDERGRAD EMORY MBA ATLANTA SALES & MARKETING CONSULTING / M&A FAMILY
  • 3. “Networking”… Do you have contacts, or do you have relationships? What is the real value of your relationships?
  • 4. Disconnected! Increasingly “Our economy, our Disconnected from democracy, and even One Another our health and happiness depends Dramatic Erosion of on adequate stocks our Sense of Community of social capital.” - Robert Putnam
  • 5. Evolution of the Web…
  • 6. Sample Web 2.0 Tools…
  • 7. Web 2.0 75%+ of execs to maintain / increase investments in technology that encourages user collaboration 50% pleased with past Internet investments; some regret not boosting own capabilities to exploit technology; should have acted faster User-Driven Collaboration Peer-to-Peer (P2P) Social Networking Web Services Mash-ups Source: McKinsey Survey
  • 8. Web 2.0 Source: McKinsey Survey
  • 9. Why Join a Social Network?
  • 10. Do You…
  • 11. Why Build a Social Network?
  • 12. Social Networking Strategy Engage & Influence – often without Authority… 1. Identify Key Relevant Stakeholders 2. Sources of Internal and External Insights 3. Engage with Unique Value-Add 4. Deliver Exceptional Experiences! 5. Influence Best Practices for Future Success
  • 13. Relationship Economics® Overview ADOPTING THE ART AND SCIENCE OF RELATIONSHIPS Sum (Recognition) (Relationship Currency) Recognition Accumulate Reputation for Delivering Professional Net Worth = Capital® Value Value is Recognized Exchange Value is Relationship Delivered Currency® Build Professional Value is Promised Net Worth® Time
  • 14. 1-9-90 Phenomenon Source: Jakob Nielsen Participation Inequality
  • 15. Return on Influence™ On-Line Off-Line Thompson O’Brien US Forensic Smith Ramirez Partner in Charge - Sanders Americas Cohen Smith Forensic Fruad Risk Compliance & Technology Investigations Management Monitoring Services Taylor Stock Cross Williams Jones Taylor Shapiro Evidence & Engagment Computer Los Angeles Discovery Technical Forensics Ramirez Management Support Moore O'Brien Shapiro Cohen Fraud & Misconduct Williams Moore Hughes Anti-Fraud Controls & Programs Jones Forensic In The Audit Hughes Kelly Kelly Sarbanes-Oxley Assistance Stock
  • 16. Turning lists of contacts… © 2008 FAS.research
  • 17. …into relationship maps
  • 18. Maps: Then and Now 18th Century: Map of the 21st Century: Social Network Northwest Passage Analysis (SNA) of Ideal Relationships
  • 19. Matrix are Relationships! From: Departments / Segments To: Connection
  • 20. Maps of Center and Periphery…
  • 21. Relationship Types Leadership Transition Inflection Point – You & Your Role! 1. Personal – Your Personal Development 2. Functional – Your Realm of Responsibilities 3. Strategic – New Business Directions / Stakeholders Not Mutually Exclusive!
  • 22. Social Network Analysis (SNA) Psychology Sociology Org Anthropology Design Mathematics (Graph Theory)
  • 23. “Virtual Meetings, Training, Conferences”
  • 24. Corporate Firms & Social Networking 1800Flowers AMD Adidas Autodesk American Apparel AOL BBC BMW Calvin Klein Coldwell Banker Circuit City Cisco Cnet Dell Fox Atomic H&R Block IBM Intel iVillage Kelly Services Level 3 Mazda Mercedes Benz Microsoft MLB.com movietickets.com MTV NBA Nissan Philips Pontiac Reebok Reuters Saxo Bank Sears Sky News Sony BMG Sony Ericcson Sprint Starwood Hotels Sun Sundance Telstra Telus Toyota Visa Vodafone Weather Channel Wired
  • 25. Relationship Currency® Roadmap RELATIONSHIP CURRENT RELATIONSHIP PIVOTAL CURRENCY RELATIONSHIP CENTRIC CONTACTS™ DEPOSITS™ BANK™ GOALS STRATEGIC RELATIONSHIP PLAN (SRP)™
  • 26. Pivotal Contact™ Sources
  • 27. Pivotal Contacts – Equifax
  • 28. Immediate Inter-Dependent A-4 Frequent B-3 Collaborative Regular C-2 Co-Operative Occasional D-1 Collegial Depth & Relevancy
  • 29. Relationship Value Pyramid
  • 30. Relationship Bank – Touch Frequency Once a Quarter / Higher Profiles Once a Month / Interesting Automated Newsletter
  • 31. Relationship Economics® • Revenue Growth • Global Expansion • Talent Development Consulting Training & Speaking • Social Networking Development • Flight Risk™ • Revenue Growth • Adaptive Innovation™ • Talent Development Technology • Coaching & Mentoring • Social Networking • eLearning • Enterprise Relationship Mgmt
  • 32. Speaking • Keynotes • Mini-Workshops • Executive Retreats
  • 33. Consulting • Social Networking • Revenue Growth • Global Expansion • Talent Development
  • 34. Training • Relationship Currency® • Social Networking • Global Business Acumen • Project Management
  • 35. Tech • Social Networking • eLearning • Enterprise Relationship Mgmt
  • 36. Get Engaged! www.relationshipeconomics.NET Ask Blog Read Sign Up
  • 37. www.relationshipcurrency.com
  • 38. Amazon.com
  • 39. Top 10 Things YOU can do! 1. Become Naturally Inquisitive! a. Google: “Social Networking Websites” b. Follow the Hyperlinks! c. Version One is better than Version None! 2. Create Templates: Profile, Specialties, Intro EMs in Word 3. Build Content Rich Profiles – Consistently 4. Clean up your Outlook / Upload your contacts in 1-2… 5. Use Social Networking to Identify Access / Due Diligence 6. Map your internal and external source of Influence 7. Schedule five (5) coffee meetings 8. Send out five (5) personal, handwritten notes! 9. Read Daily to find valuable insights; send them! 10. Invest in ONE referral relationship each week!
  • 40. Recap INTENTIONAL QUANTIFIABLE STRATEGIC
  • 41. Learn More… http://www.relationshipeconomics.net/newsletter.html http://www.relationshipeconomics.net/blog
  • 42. Thank You! David Nour Relationship Economics® Atlanta, GA 888-339-1333 info@relationshipeconomics.NET www.relationshipeconomics.NET www.relationshipcurrency.com