“Social Networking
NEXT…”
2009 NSA Convention

Social Networking Strategy
Engage & Influence
– often without Authority…
1. Identify Key Relevant Stakeholders
2. Sources of Internal and External Insights
3. Engage with Unique Value-Add
4. Deliver Exceptional Experiences!
5. Influence Best Practices for Future Success

“Listen Louder!”
The Art of Listening,
Learning, and
Engaging

Influence

When you light a single match…

It burns out without any effect…

But if …

Leading Trends…
1. INTEROPERABILITY
2. VISUAL INSIGHTS
3. ENTERPRISE

1. Interoperability

David Nour - “Google Me”

Search 2.0

2. Visual Insights…

3. Enterprise Social Networking
Source: The Coming Change in Social Media Business Applications – Josh Gordon, May 2009

Why Build a Social Network?

Web 2.0
Source: McKinsey Survey

Pick a Starting Point…
Learn
Innovate Dialog
Support Spark

David Nour
Relationship Economics®
Atlanta
404-419-2115
RelationshipEconomics.NET
@davidnour
#NSA09