Are you LinkedIn®?
David Nour
CAPS 2008 Annual Convention
Tuesday, December 2, 2008

David Nour
IRAN
MGMT UNDERGRAD
EMORY MBA
ATLANTA
SALES & MARKETING
CONSULTING / M&A
FAMILY

“Networking”…
Do you have
contacts,
or do you have
relationships?
What is the
real value
of your
relationships?

Disconnected!
Increasingly
“Our economy, our Disconnected from
democracy, and even One Another
our health and
happiness depends Dramatic Erosion of
on adequate stocks our Sense of
of social capital.” Community
- Robert Putnam

Do You…

You May Be Asking…
Social Networking & Professional Speaking
1. Why Should I Get On Social Networks?
2. Which Social Networking Tool Should I Use?
3. I Keep Getting LinkedIn® or Plaxo® Invites – now what?
4. What About All the Others?...
5. How Much Time & Effort Will This Take? Cost?
6. How Often Do I Need To Update My Info Online?
7.
8.
9.
10.

Evolution of the Web…

Sample Web 2.0 Tools…

Relationship Economics® Overview
ADOPTING THE ART AND SCIENCE OF RELATIONSHIPS
Sum (Recognition) (Relationship Currency)
Accumulate Recognition
Reputation for Delivering
Professional Net Worth =
Capital® Value
Value is
Recognized
Exchange
Relationship Value is
Currency® Delivered
Build
Value is Professional
Promised Net Worth®
Time

Relationship Economics®
Relationship-Centric Cultures
1. Getting In the Door / Competitive Differentiation
2. Developing & Nurturing Trust
3. Proposing a Win-Win Solution with
Unique Value-Add
4. Delivering Exceptional Experiences!
5. Leveraging Best Practices for Future Business

Relationship Types
Leadership Transition
Inflection Point – You & Your Role!
1. Personal – Your Personal Development
2. Functional – Your Realm of Responsibilities
3. Strategic – New Business Directions /
Stakeholders
Not Mutually Exclusive!

Return on Influence™
On-Line
Off-Line Thompson
US Forensic O’Brien
Partner in Charge - Ramirez Smith
Americas
Cohen Sanders
Smith
Forensic
Fruad Risk Compliance &
Technology Investigations
Management Monitoring
Services Taylor
Stock Cross
Williams
Shapiro Jones Taylor
Computer Evidence & Engagment
Los Angeles
Forensics Discovery Technical
Ramirez
Moore Management Support
O'Brien Shapiro
Cohen
Fraud & Misconduct
Hughes
Anti-Fraud Controls & Programs
Williams Moore
Jones
Forensic In The Audit
Kelly
Sarbanes-Oxley Assistance
Hughes Kelly
Stock

Social Network Analysis (SNA)
Psychology
Sociology
Anthropology Org
Design
Mathematics
(Graph Theory)

Web 2.0
75%+ of execs to maintain / increase investments in
technology that encourages user collaboration
50% pleased with past Internet investments; some regret
not boosting own capabilities to exploit technology; should
have acted faster
User-Driven Collaboration
Peer-to-Peer (P2P)
Social Networking
Web Services
Mash-ups
Source: McKinsey Survey

Web 2.0
Source: McKinsey Survey

“Virtual Meetings, Training, Conferences”

Corporate Firms & Social Networking
1800Flowers AMD Adidas Autodesk American
Apparel AOL BBC BMW Calvin Klein Coldwell
Banker Circuit City Cisco Cnet Dell Fox
Atomic H&R Block IBM Intel iVillage Kelly
Services Level 3 Mazda Mercedes Benz
Microsoft MLB.com movietickets.com MTV
NBA Nissan Philips Pontiac Reebok Reuters
Saxo Bank Sears Sky News Sony BMG Sony
Ericcson Sprint Starwood Hotels Sun
Sundance Telstra Telus Toyota Visa
Vodafone Weather Channel Wired

Relationship Currency® Roadmap
RELATIONSHIP CURRENT PIVOTAL RELATIONSHIP
CURRENCY RELATIONSHIP CONTACTS™ CENTRIC
DEPOSITS™ BANK™ GOALS
STRATEGIC RELATIONSHIP PLAN (SRP)™

Pivotal Contact™ Sources

Pivotal Contacts – Equifax

Immediate
A-4 Inter-Dependent
Frequent
B-3
Collaborative
C-2 Regular
Co-Operative
D-1 Occasional
Collegial
Depth &
Relevancy

Relationship Value Pyramid

Relationship Bank – Touch Frequency
Once a Quarter / Higher Profiles
Once a Month / Interesting
Automated Newsletter

Relationship Economics®
• Revenue Growth
• Global Expansion
• Talent Development
Consulting
Training & Speaking • Social Networking
Development
• Flight Risk™
• Revenue Growth • Adaptive Innovation™
• Talent Development
• Coaching & Mentoring Technology
• Social Networking
• eLearning
• Enterprise Relationship Mgmt

Speaking
• Keynotes
• Mini-Workshops
• Executive Retreats

Consulting
• Social Networking
• Revenue Growth
• Global Expansion
• Talent Development

Training
• Relationship Currency®
• Social Networking
• Global Business Acumen
• Project Management

Tech
• Social Networking
• eLearning
• Enterprise Relationship Mgmt

Get Engaged!
www.relationshipeconomics.NET
Ask
Blog
Read
Sign Up

www.relationshipcurrency.com

In Stores and Online

Top 10 Things YOU can do!
1. Become Naturally Inquisitive!
a. Google: “Social Networking Websites”
b. Follow the Hyperlinks!
c. Version One is better than Version None!
2. Create Templates: Profile, Specialties, Intro EMs in Word
3. Build Content Rich Profiles – Consistently
4. Clean up your Outlook / Upload your contacts in 1-2…
5. Use Social Networking to Identify Access / Due Diligence
6. Map your internal and external source of Influence
7. Schedule five (5) coffee meetings
8. Send out five (5) personal, handwritten notes!
9. Read Daily to find valuable insights; send them!
10. Invest in ONE referral relationship each week!

Recap
INTENTIONAL
QUANTIFIABLE
STRATEGIC

Thank You!
David Nour
Relationship Economics®
Atlanta, GA
404-419-2115
dnour@nourgroup.com
www.relationshipeconomics.NET
www.relationshipcurrency.com