Marketing was simple.
It's not any more.
Once upon a
Online marketing was about putting content on your
website for the world to see.
these two guys decided to organize the
You could call this a key moment in the
history of content marketing.
Now, to be
needed relevant and
compelling content on
You also needed to spend some money,
in the form of SEO consultants and Search
Engine Marketing (SEM).
A program called “AdWords” deducted dollars from your corporate
credit card. And the Google co-founders thanked you for it.
But that wasn’t all.
As you published more content, you built out a team of content
contributors. So you needed a Content Management System
(CMS) to help you coordinate that. You spent money with some
of these vendors:
this guy starred in a movie called
“The Social Network.”
He believed that the world should
become more social, so he built an
online social network. Watch the
movie to get the full scoop.
you figured out that your website could stand to be more
social, too. So you spent money with these vendors:
as if this wasn’t enough, these guys said, “We’ll help you
automate and measure everything!”
thousands of vendors provide marketing solutions you might
need to consider.
See the full graphic.
Not only are you spending
a lot of money, but
you’re managing a growing
number of vendor
SEM social media
Today, a website with content management, marketing
automation, community management (and more) can easily cost
Content management system: $50,000
Marketing automation: $100,000
Online community platform: $150,000
SEO Consultant: $65,000
Search Engine Marketing: $90,000
Total = $455,000Disclaimer: costs are approximate.
Like journalists, we can’t reveal
These CEO’s are happy.
And these Fortune 500 companies
don’t mind paying them.
Are YOU happy?
But your mid-sized company is not part of the Fortune 500.
Download our research report.
Learn what other marketers
at mid-sized companies
had to say.