Why Content Matters
Content Is The CENTER Of The
Digital Experience
Content is the Center of the Buyer’s Journey

website

consume content

Understand your
buyers’ watering holes.
Publish re...
Content is the Center of the Buyer’s Journey

website

consume content

Use content to increase
customer satisfaction.
Use...
Content is the Center of the Buyer’s Journey

website

CRM

consume content

lead
opportunity

Publish relevant content
to...
Content is the Center of the Buyer’s Journey

website

CRM

consume content

lead

Use content to build an
effective onlin...
Marketing is not just about
programs and metrics
Marketing is also about

content and metrics
Web Sites Have Become Incredibly Complex
Early 2000’s

Simple Challenges: Good content & SEO

Today

Complex & Disparate C...
Marketers Need a Content Marketing Suite
Our Vision for 2014 and Beyond

PROGRAMS

MARKETING

CONTENT
Our Vision for 2014 and Beyond

PROGRAMS

MARKETING

CONTENT
Our Vision for 2014 and Beyond

PROGRAMS

MARKETING
CREATE

ENGAGE
CONTENT
ATTRACT

Project Echo
Our Vision for 2014 and Beyond

PROGRAMS

MARKETING
CREATE

ENGAGE
CONTENT
ATTRACT

Project Echo
Our Vision for 2014 and Beyond
Visit our website to learn
about DNN Evoq™
solutions.

PROGRAMS

MARKETING
CREATE

ENGAGE
C...
Point Solutions and
“Best of Breed”
Point Solutions and
“Best of Breed”
are not for everybody
“Best of Breed” Only Works for Some

Content
Management

Vendor X

Social

Vendor Y

Content
Marketing

Vendor Z
“Best of Breed” Only Works for Some

Content
Management

Vendor X

Social

Vendor Y

Content
Marketing

Vendor Z

• Multip...
“Best of Breed” Only Works for Some

Content
Management

Vendor X

Social

Vendor Y

Content
Marketing

Vendor Z

• Multip...
A Suite Works Better For Others
An integrated suite of marketing solutions offers a unique and high-value proposition
to t...
For More Information

Learn more about DNN’s solutions on our website

Follow us @DNNCorp
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Why Content Matters

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Content is the center of everything: lead generation, conversion, customer engagement, customer experience management and more. Learn how an integrated content marketing suite can benefit your organization.

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Why Content Matters

  1. 1. Why Content Matters
  2. 2. Content Is The CENTER Of The Digital Experience
  3. 3. Content is the Center of the Buyer’s Journey website consume content Understand your buyers’ watering holes. Publish relevant content and measure content effectiveness. connect contribute content CRM customer service
  4. 4. Content is the Center of the Buyer’s Journey website consume content Use content to increase customer satisfaction. Use content to convert customers to brand advocates. connect contribute content CRM customer service
  5. 5. Content is the Center of the Buyer’s Journey website CRM consume content lead opportunity Publish relevant content to Sales. Then, measure content effectiveness. develop negotiate connect contribute content closed (win/lost) customer service
  6. 6. Content is the Center of the Buyer’s Journey website CRM consume content lead Use content to build an effective online identity. Use content to build and nurture communities. Measure content ROI. opportunity develop negotiate connect contribute content closed (win/lost) customer service • case management • customer satisfaction • renewals • up-sell
  7. 7. Marketing is not just about programs and metrics
  8. 8. Marketing is also about content and metrics
  9. 9. Web Sites Have Become Incredibly Complex Early 2000’s Simple Challenges: Good content & SEO Today Complex & Disparate Challenges: Dynamic content, multichannel marketing, engagement, social communities, content marketing, & marketing automation
  10. 10. Marketers Need a Content Marketing Suite
  11. 11. Our Vision for 2014 and Beyond PROGRAMS MARKETING CONTENT
  12. 12. Our Vision for 2014 and Beyond PROGRAMS MARKETING CONTENT
  13. 13. Our Vision for 2014 and Beyond PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo
  14. 14. Our Vision for 2014 and Beyond PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo
  15. 15. Our Vision for 2014 and Beyond Visit our website to learn about DNN Evoq™ solutions. PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo
  16. 16. Point Solutions and “Best of Breed”
  17. 17. Point Solutions and “Best of Breed” are not for everybody
  18. 18. “Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z
  19. 19. “Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z • Multiple Vendors • Expensive Siloed Solutions • Complex Integration • Time Intensive
  20. 20. “Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z • Multiple Vendors • Expensive Siloed Solutions • Complex Integration • Time Intensive
  21. 21. A Suite Works Better For Others An integrated suite of marketing solutions offers a unique and high-value proposition to the mid-market. No expensive software. No complex integration requirements. Solutions Ready To Go. • Single Vendor • High Value Solutions • Fully Integrated Out of the Box
  22. 22. For More Information Learn more about DNN’s solutions on our website Follow us @DNNCorp
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