Why Content Matters

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Content is the center of everything: lead generation, conversion, customer engagement, customer experience management and more. Learn how an integrated content marketing suite can benefit your organization.

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Why Content Matters

  1. 1. Why Content Matters
  2. 2. Content Is The CENTER Of The Digital Experience
  3. 3. Content is the Center of the Buyer’s Journey website consume content Understand your buyers’ watering holes. Publish relevant content and measure content effectiveness. connect contribute content CRM customer service
  4. 4. Content is the Center of the Buyer’s Journey website consume content Use content to increase customer satisfaction. Use content to convert customers to brand advocates. connect contribute content CRM customer service
  5. 5. Content is the Center of the Buyer’s Journey website CRM consume content lead opportunity Publish relevant content to Sales. Then, measure content effectiveness. develop negotiate connect contribute content closed (win/lost) customer service
  6. 6. Content is the Center of the Buyer’s Journey website CRM consume content lead Use content to build an effective online identity. Use content to build and nurture communities. Measure content ROI. opportunity develop negotiate connect contribute content closed (win/lost) customer service • case management • customer satisfaction • renewals • up-sell
  7. 7. Marketing is not just about programs and metrics
  8. 8. Marketing is also about content and metrics
  9. 9. Web Sites Have Become Incredibly Complex Early 2000’s Simple Challenges: Good content & SEO Today Complex & Disparate Challenges: Dynamic content, multichannel marketing, engagement, social communities, content marketing, & marketing automation
  10. 10. Marketers Need a Content Marketing Suite
  11. 11. Our Vision for 2014 and Beyond PROGRAMS MARKETING CONTENT
  12. 12. Our Vision for 2014 and Beyond PROGRAMS MARKETING CONTENT
  13. 13. Our Vision for 2014 and Beyond PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo
  14. 14. Our Vision for 2014 and Beyond PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo
  15. 15. Our Vision for 2014 and Beyond Visit our website to learn about DNN Evoq™ solutions. PROGRAMS MARKETING CREATE ENGAGE CONTENT ATTRACT Project Echo
  16. 16. Point Solutions and “Best of Breed”
  17. 17. Point Solutions and “Best of Breed” are not for everybody
  18. 18. “Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z
  19. 19. “Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z • Multiple Vendors • Expensive Siloed Solutions • Complex Integration • Time Intensive
  20. 20. “Best of Breed” Only Works for Some Content Management Vendor X Social Vendor Y Content Marketing Vendor Z • Multiple Vendors • Expensive Siloed Solutions • Complex Integration • Time Intensive
  21. 21. A Suite Works Better For Others An integrated suite of marketing solutions offers a unique and high-value proposition to the mid-market. No expensive software. No complex integration requirements. Solutions Ready To Go. • Single Vendor • High Value Solutions • Fully Integrated Out of the Box
  22. 22. For More Information Learn more about DNN’s solutions on our website Follow us @DNNCorp

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