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How to Crowdsource Ideas and Content with Evoq Social

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Do you spend enough time listening to your customers? If you ask, they’ll tell you what’s missing in the products or services you provide. Evoq Social’s Ideation feature can be used to drive …

Do you spend enough time listening to your customers? If you ask, they’ll tell you what’s missing in the products or services you provide. Evoq Social’s Ideation feature can be used to drive innovation via customer crowdsourcing.

Published in: Marketing, Technology, Education
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  • 1. Dennis Shiao Director of Product Marketing, DNN @DNNCorp | @dshiao #dnnwebinar
  • 2. About DNN 7 million+ downloads 750,000+ websites 1 million community members A single solution for your website and online community For more information: http://www.dnnsoftware.com/solutions
  • 3.  Integrate social engagement features anywhere on your website, not in a siloed community site  Customizable gaming mechanics engine to encourage desired behavior in your community and on your site  Optimize engagement with user-level and content-level analytics reporting  Adapt and extend via the Social API to build and gamify custom modules Free trial of Evoq Social: http://www.dnnsoftware.com/evoq-social-free-trial
  • 4. IDEATION  Improve and accelerate innovation  Increase engagement and brand loyalty  Features: descriptive tags and filters, intelligent search, transparent results  Controls: approve/update ideas, set limits, define timeframes for idea submission Ideation: http://www.dnnsoftware.com/solutions/evoq-social/ideation
  • 5. The Scarcity Rule: vote scarcity forces users to prioritize the ideas that are most important to them. VIDEO: “Buy A Feature” Innovation Game at Marketo Summit 2013.
  • 6. CASE STUDY: Hotcakes Commerce  Ideation (“Suggest a Feature”) is their primary vehicle for customer input and feature requests.  In less than 12 months: 58 ideas created, 10 accepted, 2 scheduled, 9 delivered.  Visit the Community section of Hotcakes Commerce.  Check out their Evoq Social case study.

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