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How to Choose the Right Online Community Platform

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(Originally presented at a CMSWire webinar) …

(Originally presented at a CMSWire webinar)

How do you choose the right platform for your online community? Follow these ten steps:

1) Start with strategy
2) Know thy market
3) Develop your requirements
4) Prioritize your requirements
5) Create a checklist
6) Use a smart feature and functionality checklist
7) Compile a list of potential vendors
8) Invite vendors to complete your checklist
9) Use the smart checklist as your demo agenda
10) Use your smart checklist to inform your decision

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  • What outcomes do you expect?What does success look like?How will your users interact with your community?
  • What outcomes do you expect?What does success look like?How will your users interact with your community?
  • Understand your potential users.Technographics.Focus groups, surveys.What are their hopes, dreams, aspirations, problems? How can your org help?
  • TechnicalFunctional
  • Not all requirements are equalSome aren’t even necessaryFORCE yourself to prioritize – force rank the requirements or put them into tiers
  • Not all requirements are equalThe checkmark assumes yes/no, but there’s more nuance to it than yes/noUse a percentage complete or percentage satisfiedAre the features fully baked? Compared to the competitors, how complete are the features?
  • Not all requirements are equalThe checkmark assumes yes/no, but there’s more nuance to it than yes/noUse a percentage complete or percentage satisfiedAre the features fully baked? Compared to the competitors, how complete are the features?
  • Not all requirements are equalThe checkmark assumes yes/no, but there’s more nuance to it than yes/noUse a percentage complete or percentage satisfiedAre the features fully baked? Compared to the competitors, how complete are the features?
  • You can use their responses to narrow your list of prospective vendors
  • Take control of the demoEvaluate each requirement based on level of completeness
  • Involve community stakeholders in the demos and completing the checklist
  • Bring your teammates checklists together and discuss them.The checklist is NOT the end-all-be-all for your decision.Use the checklists to inform your decision making, but do not feel obligated to choose strictly based on the numbers.

Transcript

  • 1. Ben Martin, CAE Dennis Shiao Chief Engagement Officer at Online Community Results Director, Product Marketing at DNN @bkmcae http://www.onlinecommunityresults.com @DNNCorp | @dshiao http://www.dnnsoftware.com
  • 2. Start With Strategy
  • 3. Know Thy Market
  • 4. Develop Your Requirements
  • 5. Prioritize Your Requirements
  • 6. Create a Checklist
  • 7. In Search of a Smart Checklist
  • 8. Smart Feature and Functionality Checklist DOWNLOAD the Checklist: http://bit.ly/smartcheck
  • 9. Compile a List of Potential Vendors
  • 10. Online Community Software Selection Guide DOWNLOAD the Selection Guide: http://bit.ly/SelectionGuide14
  • 11. Invite Vendors to Complete Your Checklist
  • 12. Use the Smart Checklist as Your Demo Agenda
  • 13. It’s a Team Game
  • 14. Use Your Smart Checklist to Inform Your Decision
  • 15. Summary 1. Start with strategy 2. Know thy market 3. Develop your requirements 4. Prioritize your requirements 5. Create a checklist 6. Use a smart feature and functionality checklist 7. Compile a list of potential vendors 8. Invite vendors to complete your checklist 9. Use the smart checklist as your demo agenda 10.Use your smart checklist to inform your decision
  • 16. We Invite You to Visit Us Online Community Results: http://www.onlinecommunityresults.com DNN Evoq Social Online Community Solution: http://www.dnnsoftware.com/Solutions/Evoq-Social-OnlineCommunity-Management