This presentation highlights insights and findings from The State of Community Management 2014 report from The Community Roundtable.
What makes an online community stand out as best-in-class? The Community Roundtable found they have deeper engagement, can measure their impact on the business, and are more likely to seek external guidance.
The key findings of the research:
1) Community management maturity delivers business value.
2) Advocacy programs increase engagement.
3) Executive participation impacts success.