Marketing Got Complicated
Challenges (and Opportunities) for Marketers at Mid-
Sized Companies
@DNNCorp | #SimplifyMktg
The Report
2
February 2014 survey of 300 marketers
at mid-sized companies (50 to 5,000
employees)
The 15-page report con...
Meet Our Expert Panel
3
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Sandra Zoratti
4
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Read Sandra’s book:
Precision M...
Ian Gertler
5
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Learn more about Ian:
http://www.s...
Jeff Korhan
6
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Read Jeff’s book:
Built-In Social
...
Scott Wilder
7
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Learn more about Marketing Nation...
Topics: Panel Discussion
1. How to combat Content Shock (content marketing)
2. How to manage a growing number of Marketing...
1) Content Shock
9
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
79%
72%
72%
Mark Schaefer’s C...
2) Marketing Solutions
10
4% 3% 2%
63%
49%
38%
25%
43%
33%
47%
62%
75%
56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
50 to 99 100...
3) Marketing Priorities
11
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
4) Online Communities
12
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
What are your organizat...
5) Budget and Resources
13
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Photo source: User Jo...
About DNN
14
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Visit our website to learn more abo...
Closing Thoughts
15
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Closing thoughts from our pa...
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Challenges and Opportunities for Marketers at Mid-Sized Companies

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Based on a 2014 survey of 300 marketers at mid-sized companies, DNN produced a report, "Marketing Got Complicated: Challenges (and Opportunities) for Marketers at Mid-Sized Companies."

This presentation is from a DNN webinar about the report, which included an expert panel of marketing thought leaders (Sandra Zoratti, Ian Gertler, Jeff Korhan and Scott Wilder).

Published in: Marketing, Business, Technology
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Challenges and Opportunities for Marketers at Mid-Sized Companies

  1. 1. Marketing Got Complicated Challenges (and Opportunities) for Marketers at Mid- Sized Companies @DNNCorp | #SimplifyMktg
  2. 2. The Report 2 February 2014 survey of 300 marketers at mid-sized companies (50 to 5,000 employees) The 15-page report contains data, charts, detailed findings and recommendations In today’s webinar, an expert panel will share their insights and solutions related to the findings Also available on the DNN website. Use this link: http://bit.ly/simplifymktg-rpt #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder
  3. 3. Meet Our Expert Panel 3 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder
  4. 4. Sandra Zoratti 4 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder Read Sandra’s book: Precision Marketing: Maximizing Revenue Through Relevance http://www.amazon.com/Precision-Marketing-Maximizing-Revenue-Relevance/dp/0749465352
  5. 5. Ian Gertler 5 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder Learn more about Ian: http://www.symplegades.com/
  6. 6. Jeff Korhan 6 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder Read Jeff’s book: Built-In Social http://www.amazon.com/Built-In-Social-Essential-Marketing-Practices/dp/111852974X
  7. 7. Scott Wilder 7 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder Learn more about Marketing Nation: http://www.marketo.com/marketing-nation/
  8. 8. Topics: Panel Discussion 1. How to combat Content Shock (content marketing) 2. How to manage a growing number of Marketing technologies and vendors 3. How to manage Marketing priorities 4. How (or why) to deploy online communities 5. How to achieve objectives with modest budgets and resource constraints 8 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder
  9. 9. 1) Content Shock 9 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder 79% 72% 72% Mark Schaefer’s Content Shock blog post: http://www.businessesgrow.com/2014/01/06/content-shock/
  10. 10. 2) Marketing Solutions 10 4% 3% 2% 63% 49% 38% 25% 43% 33% 47% 62% 75% 56% 0% 10% 20% 30% 40% 50% 60% 70% 80% 50 to 99 100 to 499 500 to 999 1,000 to 5,000 Total Total Number of Employees Number of Marketing Solutions in Use vs. Company Size None 1 to 4 5 or more #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder
  11. 11. 3) Marketing Priorities 11 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder
  12. 12. 4) Online Communities 12 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder What are your organization’s plans for implementing your own online community? N=300 We currently have an online community implemented. 35% In 2014 42% In 2015 13% In 2016 or later 2% We have no plans to implement an online community. 8% Total 100% 90%
  13. 13. 5) Budget and Resources 13 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder Photo source: User Jodalo on flickr. Marketers at Mid-Sized Companies
  14. 14. About DNN 14 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder Visit our website to learn more about our suite of Marketing solutions: http://www.dnnsoftware.com/solutions
  15. 15. Closing Thoughts 15 #SimplifyMktg | @DNNCorp @sandraz | @IanGertler | @jeffkorhan | @skwilder Closing thoughts from our panel in 140 characters or less. Tweet the ones that resonate with you (include #SimplifyMktg in your tweet) Photo credit: Anthony Quintano on flickr.
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