Buyers Guide to Online Community Platforms
 

Buyers Guide to Online Community Platforms

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Richard Millington, Managing Director of FeverBee and Author of the book "Buzzing Communities" was our guest speaker on a webinar about selecting an online community platform. ...

Richard Millington, Managing Director of FeverBee and Author of the book "Buzzing Communities" was our guest speaker on a webinar about selecting an online community platform.

Millington provides a comprehensive guide for buyers who are in the market for an online community platform.

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Buyers Guide to Online Community Platforms Buyers Guide to Online Community Platforms Presentation Transcript

  • A Buyer’s Guide to Online Community Platforms 1 Richard Millington Managing Director, FeverBee Dennis Shiao Content Marketing Director, DNN
  • FeverBee Community Consultancy @RichMillington 2FeverBee Community Consultancy @RichMillington RICHARD MILLINGTON FEVERBEE LIMITED AUTHOR - “BUZZING COMMUNITIES” @RichMillington www.feverbee.com course.feverbee.com richard@feverbee.com
  • FeverBee Community Consultancy @RichMillington 3FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations makes • Deciding the platform category • Narrowing platforms within that category • Looking for successful examples (and failures) • Checking feature set and design • Negotiating and validating View slide
  • FeverBee Community Consultancy @RichMillington 4FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations makes • Deciding the platform category • Narrowing platforms within that category • Making your selection View slide
  • FeverBee Community Consultancy @RichMillington 5FeverBee Community Consultancy @RichMillington BIGGEST MISTAKES WHEN SELECTING A PLATFORM • Developing your own bespoke/custom site • Spending most of your budget on the website • Putting form over function • Selecting a platform without a long-term future • Not finding successful examples • Failing to check integration/feature set
  • FeverBee Community Consultancy @RichMillington 6FeverBee Community Consultancy @RichMillington Many organizations miss the purpose of the community website
  • FeverBee Community Consultancy @RichMillington 7FeverBee Community Consultancy @RichMillington The purpose of the community platform is to facilitate interactions
  • FeverBee Community Consultancy @RichMillington 8FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 9FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 10FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 11FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 12FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 13FeverBee Community Consultancy @RichMillington Platforms that facilitate interactions succeed
  • FeverBee Community Consultancy @RichMillington 14FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 15FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 16FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 17FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 18FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations makes • Deciding the platform category • Narrowing platforms within that category • Making your selection
  • FeverBee Community Consultancy @RichMillington 19FeverBee Community Consultancy @RichMillington STEP 1: DECIDE PLATFORM CATEGORY
  • FeverBee Community Consultancy @RichMillington 20FeverBee Community Consultancy @RichMillington STEP 1: DECIDE PLATFORM CATEGORY • Traditional • Social Media • White Label • Open-Source • Enterprise • Bespoke
  • FeverBee Community Consultancy @RichMillington 21FeverBee Community Consultancy @RichMillington STEP 1: DECIDE PLATFORM CATEGORY • Budget - What platform can you afford? • Skills - Can you develop/design a platform? • Resources - Can you maintain a platform?
  • FeverBee Community Consultancy @RichMillington 22FeverBee Community Consultancy @RichMillington • $0 to $1k (traditional / low-end white label) • $1k to $10k (traditional, white label, very low-end enterprise) • $10k to $50k (white label, open-source, and enterprise) • $50k+ (enterprise / bespoke) BUDGET
  • FeverBee Community Consultancy @RichMillington 23FeverBee Community Consultancy @RichMillington • None - White label, enterprise • Basic - traditional, white label, enterprise • Significant - Open-source, bespoke, traditional, white label • Does your team have the time to do this? DESIGN AND DEVELOPMENT SKILLS
  • FeverBee Community Consultancy @RichMillington 24FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations make • Deciding the platform category • Narrowing platforms within that category • Making your selection
  • FeverBee Community Consultancy @RichMillington 25FeverBee Community Consultancy @RichMillington STEP 2: NARROWING OPTIONS WITHIN THE CATEGORY • Which platforms have a bright future? • Which have the specific features you need? • Which have the misc needs you require? (integration/security?) • Which match the audience needs and habits?
  • FeverBee Community Consultancy @RichMillington 26FeverBee Community Consultancy @RichMillington WHICH PLATFORMS HAVE A BRIGHT FUTURE? • Google trends • Funding • Innovation • General reviews
  • FeverBee Community Consultancy @RichMillington 27FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 28FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 29FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 30FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 31FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 32FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 33FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 34FeverBee Community Consultancy @RichMillington WHICH PLATFORMS HAVE SPECIFIC FEATURES? • Essential features • Useful elements • Key processes • Future promises?
  • FeverBee Community Consultancy @RichMillington 35FeverBee Community Consultancy @RichMillington Feature selection: The essentials • Discussion area - place for members to interact • Content/CMS - place for members to get new information (build habits!) • Landing page - show members who/what is new/popular • Contact page
  • FeverBee Community Consultancy @RichMillington 36FeverBee Community Consultancy @RichMillington • Access levels • Show latest posts on landing page • Exportable data • Integration • Show unanswered posts • Processes (private messaging, notification, signatures, etc... Discussion Area
  • FeverBee Community Consultancy @RichMillington 37FeverBee Community Consultancy @RichMillington • CMS - create/edit etc.. • Commenting • Sharing • Multi-author/user submissions News Page
  • FeverBee Community Consultancy @RichMillington 38FeverBee Community Consultancy @RichMillington • Latest news • Latest member contributions • What’s new/popular? • Who’s new/popular? • What’s needed? • Notification/replies The Landing Page
  • FeverBee Community Consultancy @RichMillington 39FeverBee Community Consultancy @RichMillington
  • FeverBee Community Consultancy @RichMillington 40FeverBee Community Consultancy @RichMillington • Community history • Upcoming events • FAQ • Member profiles • Groups • Multimedia • Blogs • Pages for jobs, events, products & services • Newcomer info pages Useful Elements
  • FeverBee Community Consultancy @RichMillington 41FeverBee Community Consultancy @RichMillington • Integration • Notification • Analytics • User levels • E-mail • Automation Essential Processes
  • FeverBee Community Consultancy @RichMillington 42FeverBee Community Consultancy @RichMillington WHICH PLATFORMS MATCH YOUR UNIQUE NEEDS? • Integration (salesforce etc…) • Security • Weird stuff… • Be flexible
  • FeverBee Community Consultancy @RichMillington 43FeverBee Community Consultancy @RichMillington • Not as important as you might think • Has this audience used a similar platform? • Is it integrated with existing habits (e.g. e-mail, phone, facebook etc…)? • Any unique expectations? (designers need more visual, for example) • What platforms do they use? How old are they? AUDIENCE HABITS
  • FeverBee Community Consultancy @RichMillington 44FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations make • Deciding the platform category • Narrowing platforms within that category • Making your selection
  • FeverBee Community Consultancy @RichMillington 45FeverBee Community Consultancy @RichMillington STEP 3: MAKING YOUR SELECTION • References • Customer service • Negotiating • Contract
  • FeverBee Community Consultancy @RichMillington 46FeverBee Community Consultancy @RichMillington • Referrals from unsolicited clients • Examples of success (quantity) • Search for happy/unhappy customers (and interview them) • Which match the audience needs and habits? • Ask in relevant forums (adminzone/e-mint/CommunityGeek) SEEKING REFERENCES
  • FeverBee Community Consultancy @RichMillington 47FeverBee Community Consultancy @RichMillington • Speed of response • Do they customise their efforts to you? • Make very specific requests (map out in detail) • Ask who will be the main contact (and google them) CUSTOMER SERVICE
  • FeverBee Community Consultancy @RichMillington 48FeverBee Community Consultancy @RichMillington • Low marginal costs • Ask is that the best you can do? • Ask specifically to beat a competitor option • Seek guarantees • Market works in your favour NEGOTIATING
  • FeverBee Community Consultancy @RichMillington 49FeverBee Community Consultancy @RichMillington • Check carefully • Don’t do long-term commitments • Seek minimum service guarantees • Carefully read copyright (who owns the content?) • Don’t be afraid to make changes and send it back CONTRACT
  • FeverBee Community Consultancy @RichMillington 50FeverBee Community Consultancy @RichMillington GOOD LUCK! www.feverbee.com richard@feverbee.com @RichMillington For more information on DNN’s online community platform: Evoq Social Community Software