Branded customer communities are gold mines of opportunity for any marketer. And yet, many marketers avoid participating for fear of alienating the community with too much self-serving content. Perhaps they had a negative experience and were not well-received by the community for any number of reasons.
But if done in the right spirit of learning and collaboration, marketers can unlock all kinds of value with branded customer communities. Learn 21 incredibly valuable ways that branded communities can help marketers.