The Cupcake Model MVP Cupcake Cake Wedding Cake
So what is MVP Minimal Viable Product → Smallest solution that enables you to test your assumptions. → Smallest solution that delivers customer value!
Different types of MVP‘sSmoke Tests → Show your product as it would exist already, fake it, then make it – use services such as themeforest.net, shopify.com, goodsie.com etc.Release 1.0 → start coding, minimal feature set, launch early, realease often, do things manually, automate laterConcierge MVP → get out of the building and try to solve your ﬁrst customers problem todayMVP is not: Customer Interviews Prototypes or „launch soon“-pages … there is no value for the customer.
‘s … that made it big Simple homepage of todays market leader in e-commerce
‘s … that made it big Started with a game. Photo-Upload was only a feature of that game (zoom in pivot)
‘s … that made it big Started with a small customer segment: Harvard students (start small, think big)
‘s … that made it big Sent 500 Mails a day manually, then automated. (fake it than make it)
The Myth of Overnight Success Dragon & Jade Formula GP Racing Gem Drop Marine Sniper Mole War Paid to Kill Paper Planes Patron Angel Playman Winter Games Shopping Madness Space Impact: Meteor Shield Star Marine Sumea Ski Jump Swat Elite Troops Rovio‘s 52nd game, they spend 8US Marine Corps Scout Sniper years & went almost bankrupt Totomi War Diary Burma War Diary Torpedo Wolfmoon X-Factor …
The Myth of Overnight Success Was some side project, while the founders where working on Odeo, podcast sharing plattform.
Action Steps #1: Write down your assumptions by ﬁlling out the lean canvas – it‘s your minimal viable bussiness plan. #2: Find out what‘s most riskiest in your plan. #3: Run an experiment with your MVP that enables you to test these risks, then measure and learn …http://leancanvas.com Go!